Full-Time
Growth Marketing
Posted on 12/3/2024
Cointracker
51-200 employees
Cryptocurrency portfolio tracking and tax reporting
Entry
Remote in USA
- Demonstrated ability to drive business impact
- Hungry and motivated about making progress towards our mission of Enabling everyone in the world to use crypto with peace of mind
- Able to clearly talk about the details and also zoom out to the bigger picture
- Relentlessly curious
- Focused on self-improvement; seeks feedback on constantly improving their craft
- Constantly iterating on creative approaches to drive more leads
- Thirst for learning about the market, prospects, and sales strategies
- Self directed
- Identify, recommend, and pursue new tactics to reach specific target markets in partnership with client management, marketing and sales teams
- End to end ownership (planning, testing, execution) of all new user growth marketing opportunities
- Managing creative production end-to-end for your channels
- Optimize the lead nurturing process to progress sales opportunities along the funnel
- Identifying one → many opportunities to sell whale products
CoinTracker helps individuals and businesses manage their cryptocurrency investments and tax obligations. It offers a portfolio tracking and tax reporting software that allows users to connect their crypto wallets and exchanges, enabling them to monitor their balances, transactions, and investment performance in one place. A key feature is its tax reporting capabilities, which assist users in calculating their cost basis, net fiat invested, and capital gains, simplifying compliance with complex tax regulations. CoinTracker operates on a subscription-based model, providing premium features for a fee while also offering a free tier to attract new users. The goal is to provide essential services for portfolio management and tax compliance in the growing cryptocurrency market.
Company Stage
Series A
Total Funding
$98.8M
Headquarters
San Francisco, California
Founded
2017
6 month growth
↓ -8%1 year growth
↓ -13%2 year growth
↓ -26%
Simplify's Take
What believers are saying
- Partnerships with industry leaders like H&R Block and SurePrep enhance CoinTracker's credibility and market reach.
- The introduction of CoinTracker Connect for real-time tax advice adds significant value for users, potentially increasing customer retention and satisfaction.
- CoinTracker's ability to simplify complex tax regulations can attract a broader user base, including both individual investors and businesses.
What critics are saying
- The recent security breach could undermine user trust and damage the company's reputation.
- Evolving tax regulations, such as the IRS's proposed Form 1099-DA, could complicate compliance and deter potential users.
What makes Cointracker unique
- CoinTracker's integration with major platforms like Coinbase and TurboTax provides seamless user experience and enhanced functionality, setting it apart from competitors.
- The company's focus on comprehensive tax reporting, including cost basis and capital gains calculations, addresses a critical pain point in the cryptocurrency market.
- CoinTracker's multichain expansion to support Arbitrum, Optimism, and Cosmos demonstrates its commitment to staying ahead in the rapidly evolving crypto landscape.
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