Full-Time

Principal ML Engineer

Posted on 9/3/2025

Launch Potato

Launch Potato

51-200 employees

Owns digital brands; advertising and leads

Compensation Overview

$160k - $250k/yr

+ Profit-sharing bonus

Burlington, VT, USA

Remote

Category
AI & Machine Learning (3)
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Requirements
  • 10+ years building ML systems, with deep personalization expertise
  • Recognized expert in ML systems (publications, patents, or industry impact)
  • Experience architecting ML platforms serving billions of predictions
  • Track record of 0→1 innovation in personalization systems
  • Expertise in multiple approaches (deep learning, bandits, causal ML, graph methods)
  • Ability to influence without authority and drive consensus
  • Exceptional communication skills for technical and executive audiences
  • Advanced ML architectures at scale
  • Real-time ML systems and edge deployment
  • Multi-stakeholder marketplace optimization
  • Online learning and adaptive systems
  • Privacy-preserving personalization
Responsibilities
  • Design company-wide personalization architecture and strategy
  • Solve complex technical challenges (cold start, exploration/exploitation, real-time learning)
  • Research and implement state-of-the-art ML techniques
  • Define standards and patterns used across all ML teams
  • Lead cross-functional initiatives spanning multiple quarters
  • Mentor senior engineers and review critical technical decisions
  • Represent the company in the external ML community

Launch Potato owns and operates a portfolio of digital brands that help consumers discover products and services. Revenue comes from advertising, affiliate marketing, and lead generation by directing users to offers and collecting leads. Its approach uses smart marketing, data science, and engineering to drive traffic, match users with relevant offers, and monetize through ads and partnerships. The goal is to grow a scalable portfolio of brands that connect consumers with valuable products while earning revenue across multiple channels.

Company Size

51-200

Company Stage

N/A

Total Funding

N/A

Headquarters

Delray Beach, Florida

Founded

2014

Simplify Jobs

Simplify's Take

What believers are saying

  • Only In Your State acquisition expands into hyperlocal travel content.
  • Global remote team across 12 countries drives diverse innovation.
  • Data science and smart marketing optimize affiliate lead generation.

What critics are saying

  • NerdWallet erodes FinanceBuzz traffic via superior SEO in 6-12 months.
  • Ad blockers slash 40% of revenue from 70MM users in 3-6 months.
  • Google March 2026 update drops FinanceBuzz traffic 30-50%.

What makes Launch Potato unique

  • Launch Potato connects 70MM US consumers monthly across discovery and conversion.
  • FinanceBuzz grew 10X last year promoting financial independence.
  • Acquired Only In Your State on July 22, 2025, adding 1.8MM travel subscribers.

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Benefits

Performance Bonus

Profit Sharing

Company News

PR Newswire
Jul 22nd, 2025
Launch Potato Announces Acquisition of Only In Your State

/PRNewswire/ -- Launch Potato, a leading digital media company focused on connecting advertisers to customers at every stage of the consumer journey, today...

Launch Potato
Aug 31st, 2023
Fortune names Launch Potato "The #1 Best Small Workplace"

Fortune names Launch Potato "the #1 Best Small Workplace"

Launch Potato
Nov 16th, 2022
Launch Potato

Launch Potato has ranked #294 on the Deloitte Technology Fast 500™, a ranking of the 500 fastest-growing technology companies in North America.

Launch Potato
Nov 2nd, 2021
Launch Potato recognized as 2021 South Florida's Fastest-Growing Technology Companies by Percent

Delray Beach, FL | Launch Potato has been ranked third on "2021 South Florida's Fastest-Growing Technology Companies by Percent" list by South Florida Business Journal.

PR.com
Aug 12th, 2021
Launch Potato recognized as one of the best companies to work for in the country

Earning a spot means that Launch Potato is one of the best companies to work for in the country.

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