Field Marketing Manager
Posted on 8/10/2023

5,001-10,000 employees

Customer engagement platform & developer of communications APIs
Company Overview
Twilio's mission is to fuel the future of communications. By making communications a part of every software developer's toolkit, Twilio is enabling innovators across every industry to reinvent how companies engage with their customers.
Experience Level
Desired Skills
Growth & Marketing
  • 7-10 years experience in B2B field marketing roles including leadership and a track record of working directly with a sales organisation, ideally software/SaaS
  • History of working in matrixed and virtual team environments covering functions such as PR/Communications, Events, Customer, Product Marketing, etc
  • An understanding of where customer content fits into marketing and sales funnels and cycles, and a “do what it takes” attitude
  • Experience with account-based marketing, including working with sales to develop target account lists and account segmentation
  • A passion for pipeline creation and a metrics driven approach, experience working with Salesforce, Marekto and Tableau is beneficial
  • Ability to analyze & interpret metrics around field marketing performance and adjust strategy accordingly
  • Authentic communication style and a talent for building trusting relationships
  • Bachelor's degree or equivalent
  • Work alongside the VP, APJ Marketing to set the Asia field marketing strategy and priorities
  • Develop and manage field marketing programs to drive opportunity generation and pipeline acceleration including, but not limited to field marketing programs, joint field marketing events, digital events/activities, sales collateral, and outbound prospecting campaigns
  • Work cross-functionally with the corporate marketing organization to ensure the Twilio Asia go-to-market strategy and messaging aligns with global and regional solution marketing programs
  • Develop strategic outbound campaigns and sales collateral to support integrated global/regional demand creation campaigns
  • Analyze pipeline and revenue generation performance of Asia field marketing activities and establish a regular reporting & communications cadence with stakeholders on Asia field marketing GTM efforts
  • Serve as a marketing business partner to the Asia sales units by gathering sentiments and feedback from the field to communicate back to regional marketing teams
  • Establish and maintain optimal ways of working across the APJ marketing eco-system to ensure scalability and consistency
  • Align with peers in Campaigns, Digital, Product Marketing and SDR teams on a set of multi-channel go-to-market campaigns, enabling the regional team to create awareness and generate pipeline for the Asia GTM
  • Coordinate cross-functionally on key Asia owned or 3rd party events: Twilio Transform, our customer and developer conference, and Twilo Talk roadshows (both virtual and in-person), as well as industry events
  • Interact extensively working cross-functionally with many teams across the organisation especially sales
  • Wear the customer's shoes. We believe our customers are our most important strategic asset and they need special care and attention. Twilio's solutions are incredibly unique in the market-and there is no better way to show this than through the eyes and stories of the world's best communications-centered customer experiences