Full-Time

Product Marketing Lead

Posted on 9/17/2025

CapIntel

CapIntel

51-200 employees

B2B fintech for advisor sales enablement

No salary listed

Montreal, QC, Canada + 3 more

More locations: Toronto, ON, Canada | Ottawa, ON, Canada | Halifax Regional Municipality, NS, Canada

Remote

Category
Growth & Marketing (3)
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Requirements
  • 4+ years in B2B SaaS product marketing with a track record of leading launches and driving adoption
  • Experience building product marketing from 0–1 in a start-up or scaling environment
  • A strong communicator who can simplify complex concepts into compelling narratives
  • Metrics-driven, with confidence using data to guide decisions and measure impact
  • Hands-on operator who’s comfortable owning both strategy and execution
  • Collaborative mindset with experience partnering across Product, Marketing, and Revenue
Responsibilities
  • Build the foundation: Establish core product marketing processes, frameworks, and playbooks that scale as the business grows.
  • Lead launches: Drive strategy and execution for major launches, aligning to roadmap priorities and adoption goals.
  • Measure what matters: Define and track KPIs for adoption, enablement, and campaign performance—using data to inform decisions and iterate.
  • Roll up your sleeves: Write messaging, sales enablement materials, decks, competitive analyses, and launch documentation.
  • Turn insights into action: Gather and synthesize customer feedback, product usage data, and market signals to refine positioning and go-to-market strategies.
  • Work cross-functionally: Partner with Product, Marketing, and Revenue leaders to ensure messaging and launches are consistent and impactful.
  • Support monetization: Provide customer and market context to help shape pricing, packaging, and value communication.
Desired Qualifications
  • Experience in WealthTech, FinTech, or other compliance-focused B2B industries.
  • Background working in B2B2C or hybrid B2B/B2C environments.

CapIntel provides a web-based sales enablement platform for financial advisors and wholesalers in North America. It helps create, compare, and present investment proposals by generating customized, compliant sales materials and integrating with existing workflows. It focuses on wealth-management sales enablement with seamless workflow integration and compliant proposal generation for financial institutions and advisors. Its goal is to modernize investment sales by making proposal prep, product comparison, and client communication easier and more efficient.

Company Size

51-200

Company Stage

Series A

Total Funding

$13M

Headquarters

Toronto, Canada

Founded

2017

Simplify Jobs

Simplify's Take

What believers are saying

  • 9,225% revenue growth over three years through 2025 positions CapIntel for acquisitions.
  • KPMG Canada collaboration accelerates enterprise digital transformations across North America.
  • New York office and US partnerships like FactSet drive 20,000-advisor adoption.

What critics are saying

  • Envestnet's YCharts acquisition on March 12, 2025, erodes CapIntel's analytics edge, causing churn.
  • Wealthbox's February 2026 AI proposal builder commoditizes CapIntel's sales tools, slashing renewals.
  • CSA CFR Phase 2 from June 2026 mandates tax disclosures, forcing CapIntel's costly overhauls.

What makes CapIntel unique

  • CapIntel's platform generates compliant investment proposals with embedded tax analysis for advisors.
  • AI Statement Reader automates prospecting by comparing client holdings without manual entry.
  • Digital Risk Questionnaire customizes KYC compliance and risk profiling for enterprise clients.

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Benefits

Flexible Work Hours

Company News

Business Wire
Dec 17th, 2025
CapIntel Expands Platform and Footprint Amid Rapid 2025 Growth

CapIntel expands platform and footprint amid rapid 2025 growth. TORONTO-(BUSINESS WIRE)-CapIntel, a pioneer in financial technology solutions transforming how wealth professionals communicate investment insights, today announced a year of exceptional growth underscored by major product innovation, leadership-team expansion and global recognition. The company also reported 9,225% revenue growth over the past three years, placing it among the fastest-growing fintech companies globally. In 2025, CapIntel deepened its commitment to elevating the advisor experience by expanding its suite of technology-powered solutions that integrate more deeply into the advisor workflow. Among these innovations was the launch of its Digital Risk Questionnaire, a customizable tool that streamlines Know-Your-Customer (KYC) compliance and enhances the client experience through tailored, user-friendly risk profiling. CapIntel also introduced its AI Statement Reader, which eliminates manual data entry and speeds up prospecting. With a fast and secure upload, advisors can compare a prospect's existing holdings with other portfolios - improving workflow efficiency while helping them clearly demonstrate the value and rationale of their recommendations. CapIntel also began beta-launching digital presentations with enterprise customers, a new capability that blends qualitative and quantitative content that's aligned with a client's financial literacy, risk appetite, and goals. This enhancement unlocks a new degree of hyper-personalization for investment presentations, allowing advisors to deliver a compelling narrative that is on-brand and compliant every time. "Empowering advisors to communicate their value with clarity and confidence is at the core of our mission," said CEO James Rockwood. "Our latest product developments reflect our commitment to giving advisors powerful, intuitive tools that deepen client relationships and allow them to meaningfully scale." To help support its continued momentum, CapIntel expanded its leadership team in 2025 with several key hires. Peter Cutler joined as chief revenue officer, bringing 20 years of technology sales enablement and business development experience at Google, Hewlett Packard Enterprise, and other leading tech firms. Joy Chen, vice president of product, brings more than a decade of experience scaling digital products at companies such as Udemy and Beyond Identity. Matt Cresswell joined as vice president of engineering and Amanda Billark was promoted to vice president of design. Across the organization, CapIntel filled 33 new roles, representing a 26.5% increase in headcount from January to December. "CapIntel's commitment to innovation and dedication to building tools that make a real difference in the lives of advisors is what drew me to the company," said Peter Cutler, chief revenue officer at CapIntel. "Our clients continue to deepen their investment in our platform because they see firsthand how our technology enhances both their business performance and their client relationships." To support its growing presence across North America, CapIntel opened new offices in Montreal and New York City, the latter serving as a central hub for its expanding U.S. market reach. CapIntel's rapid growth and expanding market impact earned widespread industry recognition in 2025, including: These accolades reflect CapIntel's accelerating traction with leading financial institutions and a product roadmap focused on advancing the advisor experience and elevating investor understanding. Building on its momentum, CapIntel enters 2026 with a sharpened focus on expanding across North America and continuing to deliver AI-powered solutions that enhance personalization, efficiency and enterprise differentiation. The company remains committed to equipping advisors and wholesalers with transparent information and smarter systems that elevate client service and drive stronger outcomes. It recently announced a strategic collaboration with KPMG Canada to help wealth management institutions modernize their advisor and client experiences through digital innovation, tech stack simplification, and scalable implementation frameworks. For more information about how CapIntel's platform empowers wealth professionals to deliver more compelling, data-driven advice, please visit capintel.com. About CapIntel CapIntel is a B2B fintech company serving financial institutions across North America. Its intuitive, web-based applications are improving the overall experience for wealth professionals and investors alike. The company's mission is to elevate wealth management to build wealth for all and a significant part of this means growing wealth through investments while creating meaningful conversations between advisors and their clients. Its platform helps financial professionals deliver transparent, data-driven, and personalized information to their clients so they can better understand their investments and feel at ease knowing their future is secured. With over 20,000 advisors and wholesalers across North America on their platform, CapIntel is transforming the advisor-client experience. See www.capintel.com for more information and follow us on LinkedIn.

FinTech Global
Dec 11th, 2025
KPMG Canada and CapIntel launch new WealthTech collaboration

KPMG Canada and CapIntel launch new wealthtech collaboration. KPMG Canada, a full-service audit, tax and advisory firm operating across more than 40 locations, has entered a strategic collaboration with CapIntel to modernise the digital capabilities of wealth management institutions. The partnership was formed to accelerate digital transformation in the wealth sector, helping institutions enhance advisor and client experiences while simplifying complex tech stacks and enabling scalable implementation. The new collaboration aims to blend KPMG's advisory and implementation capabilities with CapIntel's digital advisor tools. The resulting solution is intended to empower wealth firms to roll out digital initiatives faster, streamline advisor workflows and deepen client engagement through more data-driven interactions. Further benefits expected from the partnership include the setup, execution and launch of transformational change programmes. KPMG Canada partner and national wealth management leader David Bardsley said, "Through this collaboration, KPMG Canada and CapIntel will empower wealth management institutions to accelerate digital transformation and deliver more efficient client experiences across Canada. Together, we're raising the bar for technology-enabled wealth management solutions." CapIntel CEO James Rockwood said, "Joining forces with KPMG strengthens our ability to deliver at scale for the enterprise wealth market. By combining KPMG's integration and transformation capabilities with our platform's powerful advisor tools, we're helping clients to realize the full value of their digital strategy faster."

Business Wire
Apr 22nd, 2025
CapIntel and Richardson Wealth Collaborate to Enhance Advisor Support

As a wealthtech provider, CapIntel will be integrated with Richardson Wealth's Advisor desktop platform to help create a long-term innovative practice management solution.

Stock Titan
Oct 8th, 2024
CapIntel Joins with FactSet to Increase Advisor Success

CapIntel, a leading proposal generation and client engagement platform, has partnered with FactSet, a global financial digital platform provider, to enhance wealth management experiences.

Business Wire
May 13th, 2024
Capintel And Bmo Private Wealth Working Together To Strengthen Advisor-Client Relationships

TORONTO--(BUSINESS WIRE)--CapIntel Inc. (CapIntel), a leading Business-to-Business financial technology company, announced an agreement today with BMO Private Wealth to leverage CapIntel’s intuitive platform and tools to help support BMO Private Wealth Investment Advisors (BMO Nesbitt Burns Inc.) and Investment Counsellors (BMO Private Investment Counsel Inc.) create compelling proposals, pitchbooks, and reports for clients. CapIntel’s industry-leading technology produces visually appealing and compelling materials in a streamlined, digestible, client-friendly manner that are designed to increase client engagement and strengthen financial advisor-investor relationships. “BMO Private Wealth is pleased to work with CapIntel to leverage its innovative proposal platform to continue enhancing our client experiences and to accelerate BMO’s digital first strategy,” said Stephen Macdonald, Head of Investments, BMO Private Wealth Canada. “Using CapIntel’s technology equips our investment professionals with tools to create detailed, visually appealing comparisons to help clients invest with confidence.”. The CapIntel platform provides a centralized hub for managing client portfolios, conducting market research, and generating personalized recommendations, eliminating the need for manual data gathering and analysis

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