Full-Time

Marketing Operations Manager

Confirmed live in the last 24 hours

OwnBackup

OwnBackup

1,001-5,000 employees

Data backup and recovery solutions provider

Enterprise Software
Cybersecurity

Senior

Englewood, NJ, USA

Requires onsite presence in Englewood Cliffs, NJ for a minimum of 3 days per week.

Category
General Marketing
Growth & Marketing
Required Skills
Salesforce
Data Analysis
HTML/CSS
Requirements
  • Bachelor’s Degree in Marketing, Information Technology, Business, or a related field.
  • 5+ years of experience managing Pardot in a B2B SaaS environment.
  • Having Pardot-Marketing Cloud Account Engagement certification is a plus.
  • In-depth knowledge of Pardot-Salesforce integration and ability to manage complex automations, lead scoring, and data flows.
  • Strong background in lead nurturing, demand generation, and customer lifecycle marketing specific to SaaS models.
  • Ability to understand, assess, and advise on lead scoring, lead nurturing, segmentation, personalisation, and other lead/customer management practices.
  • Familiarity with HTML, CSS, and creating custom email templates and landing pages.
  • A good understanding of database structure, data hygiene, analytics, and attribution.
  • Excellent project management skills with the ability to manage multiple campaigns and priorities simultaneously.
  • Ability to collaborate effectively with cross-functional teams, acting as a trusted advisor to marketing leadership and the wider team.
  • Ability to adapt to a fast-paced, dynamic environment and work effectively under tight deadlines.
  • Strong analytical skills and experience with Pardot and Salesforce reporting.
Responsibilities
  • Oversee and maintain the Pardot platform for efficient execution of marketing automation strategies, including email campaigns, landing pages, and automated workflows.
  • Manage and optimize the integration between Pardot and Salesforce, ensuring consistent data synchronization and reporting across platforms.
  • Support the marketing team by creating and maintaining segmentation, scoring models, and nurture paths that align with our SaaS lead generation goals.
  • Collaborate with marketing teams to define and refine the lead qualification process, ensuring effective lead scoring, tracking, and routing of MQLs to sales.
  • Ensure data accuracy, integrity, and security by implementing and maintaining data governance best practices. Work with IT and data teams to ensure data quality and accessibility.
  • Manage nurture campaigns and automation flows that support the buyer’s journey for SaaS prospects, from initial interest through renewal and upsell opportunities.
  • Maintain high standards of data integrity across Pardot and Salesforce through regular audits, deduplication efforts, and the enforcement of best practices.
  • Manage integrations with third-party tools (e.g., webinar platforms, ad platforms) to ensure marketing campaigns are aligned with SaaS business objectives.
  • Analyze and optimize campaign performance, including open rates, click-through rates, and conversion metrics to ensure SaaS marketing efforts yield a high ROI.
  • Use A/B testing and dynamic content to enhance email deliverability, engagement, and conversions.
  • Develop custom reports and dashboards to provide insights into marketing performance and present findings to key stakeholders.
  • Serve as a liaison between Enterprise Applications team and vendors to resolve Pardot issues.
  • Stay up to date on new features and industry trends, driving innovation and applying best practices in marketing automation.
  • Provide technical support and training to marketing teams to enable effective use of Pardot’s features, ensuring full adoption and maximizing the platform’s potential.

OwnBackup provides data backup and recovery solutions for businesses, particularly those using SaaS applications like Salesforce. Their services include automated backups, proactive notifications for data loss or corruption, and user-friendly recovery tools. This helps businesses secure their data, assess risks, and enhance their security measures. Additionally, OwnBackup offers services to populate sandbox environments with quality data for development and testing, which aids in performance improvement and compliance by managing obsolete data. Unlike many competitors, OwnBackup focuses on making data not just secure but also more accessible and manageable. The goal is to help businesses protect their data while gaining insights and ensuring compliance through a subscription-based model.

Company Stage

Series E

Total Funding

$507.3M

Headquarters

Englewood Cliffs, New Jersey

Founded

2015

Growth & Insights
Headcount

6 month growth

0%

1 year growth

-8%

2 year growth

-3%
Simplify Jobs

Simplify's Take

What believers are saying

  • Expansion in the US market and the addition of experienced leaders like Kevin Delane and Courtnee LeClaire signal strong growth potential.
  • Recognition as one of the Best Workplaces for 2022 indicates a positive and supportive work environment.
  • The launch of new products like OwnBackup Secure and Own Discover showcases the company's continuous innovation and market leadership.

What critics are saying

  • The competitive landscape of SaaS data protection is intense, requiring OwnBackup to continuously innovate to maintain its market position.
  • Integration of new acquisitions and partnerships may pose challenges in terms of cultural and operational alignment.

What makes OwnBackup unique

  • OwnBackup's focus on SaaS applications like Salesforce sets it apart from competitors who offer more generalized data backup solutions.
  • The company's proactive notifications and easy-to-use recovery tools provide a seamless user experience, enhancing data security and management.
  • Strategic partnerships with companies like Cohesity and the introduction of Own Discover highlight OwnBackup's commitment to innovation and customer value.

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Benefits

Medical, dental & vision coverage

Stock option grants

401(k) savings plan with an employer match of up to 4%

Unlimited PTO policy

New Jersey HQ - Free shuttle service to and from New York City, catered lunches and an in-office fitness center.