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Marketing Director
Confirmed live in the last 24 hours
Las Vegas, NV, USA
Experience Level
Desired Skills
Data Analysis
  • Bachelor's Degree or equivalent experience
  • 6-10+ years experience in marketing, ideally in local field marketing and/or customer acquisition
  • Passionate about Starry and our mission
  • Experience successfully managing and leading a marketing team
  • Ability to closely partner with sales teams
  • Experience working with and understanding different demographics and backgrounds
  • Understanding of the Vegas market and neighborhoods
  • Experience with data analytics and how to effectively apply learning to improve performance
  • Deep understanding of web-based data and metrics with a track record of distilling actionable insights from data
  • Ability to communicate effectively to business stakeholders, team and partners
  • Ability to influence and manage multiple teams with excitement to reach milestones
  • Lead and execute Starry's local marketing from subscriber acquisition programs, field programs, ambassador programs to local events and marketing partnerships
  • Drive accountability with internal teams and external vendors to achieve results
  • Partner with Sales Director to align on goals and plans
  • Oversee and optimize local marketing programs with focus on measurable performance
  • Implement test and learn methodologies across all programs with teams
  • Oversee brand integrity across local marketing channels, ensuring that all creative communications meet brand guidelines (as expressed visually, verbally, tonally and behaviorally)
  • Develop plan to acquire new customers/subscribers in the Vegas market through local channels and oversee the execution of local marketing activities from partnerships, grassroots marketing, to new media content and local influencer marketing
  • Drive ongoing initiatives to foster a community, convert and engage new subscribers
  • Develop and implement a robust marketing plan for opening new Beam Zones
  • Oversee the management, reporting, and post-initiative communication for all local marketing efforts
  • Adapt national marketing programs to ensure success at a local level

501-1,000 employees

Next-gen wireless broadband
Company mission
Starry is an internet company that creates easy-to-use Wi-Fi products and radical ways to get Internet service.