Facebook pixel

Marketing Director
Confirmed live in the last 24 hours
Locations
Las Vegas, NV, USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Data Analysis
Management
Marketing
Sales
Requirements
  • Bachelor's Degree or equivalent experience
  • 6-10+ years experience in marketing, ideally in local field marketing and/or customer acquisition
  • Passionate about Starry and our mission
  • Experience successfully managing and leading a marketing team
  • Ability to closely partner with sales teams
  • Experience working with and understanding different demographics and backgrounds
  • Understanding of the Vegas market and neighborhoods
  • Experience with data analytics and how to effectively apply learning to improve performance
  • Deep understanding of web-based data and metrics with a track record of distilling actionable insights from data
  • Ability to communicate effectively to business stakeholders, team and partners
  • Ability to influence and manage multiple teams with excitement to reach milestones
Responsibilities
  • Lead and execute Starry's local marketing from subscriber acquisition programs, field programs, ambassador programs to local events and marketing partnerships
  • Drive accountability with internal teams and external vendors to achieve results
  • Partner with Sales Director to align on goals and plans
  • Oversee and optimize local marketing programs with focus on measurable performance
  • Implement test and learn methodologies across all programs with teams
  • Oversee brand integrity across local marketing channels, ensuring that all creative communications meet brand guidelines (as expressed visually, verbally, tonally and behaviorally)
  • Develop plan to acquire new customers/subscribers in the Vegas market through local channels and oversee the execution of local marketing activities from partnerships, grassroots marketing, to new media content and local influencer marketing
  • Drive ongoing initiatives to foster a community, convert and engage new subscribers
  • Develop and implement a robust marketing plan for opening new Beam Zones
  • Oversee the management, reporting, and post-initiative communication for all local marketing efforts
  • Adapt national marketing programs to ensure success at a local level
Starry

501-1,000 employees

Next-gen wireless broadband
Company mission
Starry is an internet company that creates easy-to-use Wi-Fi products and radical ways to get Internet service.