Deputy Head of SEO

Location: MailOnline Headquarters – London

Position: Permanent

Job Description

MailOnline’s SEO team is growing. We’re looking to complement and expand our London unit with some additional Senior SEO positions including a Deputy Head of SEO. The right candidate for this role will have an impeccable background in search engine optimisation, extensive experience of working in a newsroom environment and a proven track record of delivering results.

Applicants must demonstrate a sound understanding of SEO best practices and be able to apply those principles in a fast-paced digital publishing setting. The ideal candidate will have strong organisational skills, thrive under pressure and have a passion for growing new audiences and driving traffic to the Mail brand. They will have a solid understanding of editorial, commercial and technical SEO and be able to articulate the value of SEO to senior stakeholders. They will also be able to lead a growing and diverse team and support the Head of SEO in devising and implementing new strategies across the newsroom.

Requirements and accountabilities

• Significant newsroom experience - journalism background preferred
• Confident with a range of SEO tools (eg SEMRush, Google Trends, News Dashboard)
• Ability to spot trends, identify traffic-driving opportunities and communicate those to the newsroom
• Make recommendations on SEO best practices and optimise stories 
• Sound understanding of Google Discover, Google News, organic search and Top Stories - and how to grow traffic across these referrers
• Be an enthusiastic evangelist for SEO in the newsroom
• Produce and deliver robust SEO strategies to drive audience in key areas
• Analyse and report on successes and failures to stakeholders
• Coordinate SEO advice, lead SEO presence in newsroom conferences and inform editorial with clear SEO-lead insights
• Competence in technical SEO would be an asset 
• Manage rotas and carry out SEO training
• Flexibility regarding shift patterns (some evening and weekends will be required)

The above list is not exhaustive and constantly evolving, based on the needs of the business. Out of hours availability and a high level of adaptability are essential.

Competitive salary and staff benefits including annual travel season ticket loans, company cab service, private healthcare, and many more.

Please apply by sending an up-to-date CV, a note about yourself and why you’d be perfect for the team.

Any applications received without a CV will not be considered.

About dmg::media

dmg media’s brands deliver highly engaging, trusted content to millions of loyal customers around the globe, 24-hours a day, seven days a week. The Mail brand reaches one in two Brits every month and is officially the best-read, most recognised, most engaged newsbrand in the country.*

Together, Daily Mail, The Mail on Sunday, MailOnline, Mail+, Metro, Metro.co.uk, i and inews.co.uk reach more than 10.1m people daily in the UK.*

Globally, dmg media’s brands reach 190M unique browsers every month across its domains and apps.**

Our newsbrands maintain an unwavering commitment to uncovering the stories that matter most to our readers, ensuring that we remain experts at delivering relevant and insightful content.

In October, the Mail became the largest news publisher on TikTok with over 7- million followers.

*PAMCo H2 2023 **GA 2023 September

Our Commitment

We are committed to increasing diversity and maintaining an inclusive workplace culture. We welcome applications from all qualified candidates regardless of their age, disability, gender reassignment, marriage and civil partnership, pregnancy and maternity, race (which includes colour, nationality and ethnic or national origins), religion or belief, sex or sexual orientation.

We are Disability Confident Committed. Please let us know if you require any recruitment documentation in other formats or if you require reasonable adjustments to be made during the recruitment process. Please be assured that any such information will be held separately to your recruitment application and will not be considered as part of the selection process.