Demand Generation Director

Workiva is seeking a data-driven and strategic Demand Generation Director to lead the charge in creating and converting marketing demand. You will architect and execute innovative multi-channel marketing campaigns designed to engage our target audiences, build a robust demand generation engine to support the sales pipeline, and directly impact our revenue growth. You will be the subject-matter expert on our marketing technology stack, using your analytical prowess to optimize every stage of the funnel. By partnering cross-functionally with sales, inside sales, product marketing, field, and content teams, you will ensure our strategies are aligned and our outreach is world-class. If you are a results-obsessed marketer who thrives on connecting strategy to measurable business outcomes, we encourage you to apply.

What You Will Do 

• Campaign Strategy & Execution: Design, launch, and optimize integrated demand generation campaigns across online and offline channels including email, field activities,  webinars, social media, paid advertising, and account-based marketing (ABM) to generate a pipeline of qualified leads

• Marketing Automation & Technology: Master our marketing automation platform to build and manage sophisticated lead nurturing workflows, scoring models, and database segmentation

• Ensure the seamless flow of qualified leads to the sales and inside sales team

• Performance Analysis & Reporting: Meticulously track, analyze, and report on campaign performance, creating dashboards to showcase marketing's contribution to pipeline and revenue

• Use data-driven insights to continuously test and improve campaign effectiveness and ROI

• Sales & Marketing Alignment: Partner closely with sales, inside sales and enablement teams to ensure a smooth lead handoff process, supported with targeted messaging and effective sales enablement materials

• Audience and Market Expertise: Develop a deep understanding of our ideal customer profile, buyer's journey, customer pain points and collaborate with product marketing to ensure all marketing content and messaging are hyper-targeted, timely, relevant and compelling

• Manage website and social media operations, including content management, sitemap, navigation, localization, and SEO/SEM/AI SEO and analytics

• Collaborate with global teams to localize and curate various content types, including articles, infographics, and case studies

What You Will Need 

Minimum Requirements 

• Minimum of 10 years’ experience in B2B marketing, with a strong focus on demand generation, preferably in the SaaS or technology sector

• Bachelor’s degree in Marketing, Business, or a related field

Preferred Qualifications

• Marketing Automation Proficiency: Deep, hands-on experience with major marketing automation platforms (e.g., Marketo, HubSpot, Pardot, Eloqua).

• Excellent business acumen in Workiva’s core APAC markets - Australia, Singapore, Hong Kong, Taiwan & Japan

• Proficiency in English plus either Japanese or Mandarin would be advantageous for communicating with customers in Taiwan and Japan

• Data-Driven Mindset: Demonstrates a proven ability to analyze campaign data, interpret results, and translate them into actionable insights

• Proficient in using Salesforce, Google Analytics, Google Tag Manager, Quicksight, and 6Sense

• Platform Management: Experience in managing Content Management Systems and social media platforms

• Strategic & Tactical Execution: Ability to think strategically about the entire marketing funnel while also managing the tactical details of campaign execution flawlessly

• Exceptional Collaborator: Strong communication and interpersonal skills with a proven track record of building successful relationships with sales and other cross-functional teams

• Proficient in organization and project management, capable of handling multiple projects concurrently in a fast-paced environment