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Full-Time

Director – HCP Strategy

Confirmed live in the last 24 hours

Publicis Groupe

Publicis Groupe

10,001+ employees

Consulting

Senior, Expert

Philadelphia, PA, USA

Category
Project Management
Strategy Development
Business & Strategy
Required Skills
Marketing
Requirements
  • HCP experience required
  • 7-8+ years media planning experience
  • 3+ years management experience
  • 2+ year of cross-channel media planning experience
  • Familiarity with standard media research and planning tools (e.g. Clear Decisions)
  • 1+ years previous pharma media experience, across a diverse set of conditions, disease states, and audiences (DTC, HCP, Payer)
Responsibilities
  • You will serve as one of the critical client leads overseeing the media strategy
  • You will possess in-depth understanding of the role of media channels in a plan
  • You will further develop your expertise in different media research tools
  • You will provide support the VP, Strategy and other senior leaders in the planning
  • You will manage a team of direct and a larger team of indirect reports managing them in: Onboarding, Performance Management, Provide training processes and tools, Manage and delegate team workload, Coach team to achieve client and agency requests
  • You will manage multiple accounts and will transition between them conducting the following activities:
  • You will be accountable to the team's deliverables and outcomes
  • You will provide the initial feedback on media strategies, timelines, and deliverables in partnership with other teams
  • You will provide input to client to help shape their marketing priorities
  • You will develop a daily relationship with appropriate clients on assigned brands
  • You will oversee overall media strategy, approach, and plan on each account
  • You will manage the media channel mix and initial budget allocation & rationale
  • You will represent the interests of other capability teams in client and agency partner meetings
  • You will collaborate with internal leaders to ensure strategic agreement of deliverables with client needs
  • Push for continuous improvement of self, team, and client deliverables
  • You will be responsible for organic growth efforts on your account and may be asked to assist in new business efforts

Company Stage

IPO

Total Funding

N/A

Headquarters

Paris, France

Founded

N/A

Growth & Insights
Headcount

6 month growth

0%

1 year growth

0%

2 year growth

0%
Simplify Jobs

Simplify's Take

What believers are saying

  • Publicis Groupe's continuous expansion through strategic acquisitions offers employees opportunities to work on cutting-edge projects and technologies.
  • The company's global reach and diverse portfolio provide a dynamic and multicultural work environment, fostering professional growth and development.
  • The appointment of a new Global CMO to unify marketing and digital transformation efforts could lead to more cohesive and innovative strategies, benefiting employees and clients alike.

What critics are saying

  • The recent decline in European revenue highlights potential vulnerabilities in the advertising market, which could impact job security and growth opportunities.
  • Frequent acquisitions may lead to integration challenges, causing disruptions and inefficiencies within the company.

What makes Publicis Groupe unique

  • Publicis Groupe's aggressive acquisition strategy, including companies like Practia, Tquila ANZ, and Tremend, significantly enhances its digital transformation and AI capabilities, setting it apart from traditional advertising firms.
  • The integration of AI and digital business transformation through Publicis Sapient AI Labs and other acquisitions positions Publicis Groupe as a leader in innovative marketing solutions.
  • Publicis Groupe's focus on expanding its Salesforce capabilities and creating the world's largest affiliate performance marketing platform through acquisitions like VIVnetworks demonstrates its commitment to comprehensive, tech-driven marketing solutions.