Product Marketing Specialist @ Axon

Product Marketing Specialist

Posted on 2/13/2023

INACTIVE

Locations

Scottsdale, AZ, USA

Experience Level

Entry

Junior

Mid

Senior

Expert

Desired Skills

Marketing

Market Research

Sales

Segment

Communications

Requirements

3-5 years of marketing experience, preferably in product marketing
Bachelor's in Marketing, Communications, English or related field
Familiarity with public safety and ability to make complex information simple for customers
Exceptional writing and communications skills, and ability to adjust content based on insights and feedback
Working knowledge of a broad set of marketing channels to help influence campaign strategy and tactics
Proven ability to manage successful business relationships, and equally comfortable giving high fives and tough love
Self-starter personality and comfort with ambiguity
Resourceful and scrappy, with an ability to deliver outsized results with the resources available

Responsibilities

Support efforts to grow our TASER business and promote other related products and solutions, including market research, strategy, messaging and positioning, collateral, and reporting
Develop or adapt marketing materials for specific public safety customers, working with product teams to understand the technology, sales and segment marketers to understand the customer, and marketing project managers to assist with internal execution
Draft foundational marketing content such as messaging frameworks, slide presentations, product cards and 1-pagers, and prepare detailed creative briefs for handoffs to other teams for finalization
Conduct voice of customer, competitive intelligence and other research to understand how to position the product in a way that resonates with customers and differentiates Axon from other offerings
Contribute to content marketing and campaign strategy efforts by knowing the product and customer nuances, and thinking critically to adapt plans and narratives to various segments that drive sales pipeline
Collaborate cross-functionally in Monday.com and Slack to give full visibility and provide regular updates
Highlight potential risks and act proactively to resolve issues
Seek opportunities for improvement and suggest new approaches or ideas for reaching customers
Work closely with growth and global marketers to ensure alignment and effective execution of short- and long-term visions

Join Axon and be a Force for Good.

At Axon, we’re on a mission to Protect Life. We’re explorers, pursuing society’s most critical safety and justice issues with our ecosystem of devices and cloud software. Like our products, we work better together. We connect with candor and care, seeking out diverse perspectives from our customers, communities and each other.

Life at Axon is fast-paced, challenging and meaningful. Here, you’ll take ownership and drive real change. Constantly grow as you work hard for a mission that matters at a company where you matter.

Your Impact

We are looking for a Product Marketing Specialist to join our Product and Partner Marketing Team. As an experienced marketing specialist you’re a versatile collaborator who can help shape and execute on marketing initiatives for our core TASER product pillar, among other products and solutions. In this role, you will develop messaging and positioning, sales enablement collateral and other content, and plan and execute campaigns that generate interest from public safety and security prospects around the globe. This means you have strategic instincts, a knack for finding the story, strong organizational skills to keep things focused, and a well-rounded knowledge of marketing to be able to take point on a variety of asks.

Our ideal Product Marketing Specialist will be a go-to, reliable contributor who can work cross-functionally to translate in-depth product knowledge into compelling internal and external content. You’ll be central to helping build marketing-influenced sales pipeline to drive our TASER business forward and promote other products and solutions to both mature and new markets. And as more customers adopt Axon’s life-saving technologies, you’ll have a direct impact on making communities safer around the world.

What You’ll Do

Location: Remotely from US
Reports to: Product Marketing Director

Support efforts to grow our TASER business and promote other related products and solutions, including market research, strategy, messaging and positioning, collateral, and reporting
Develop or adapt marketing materials for specific public safety customers, working with product teams to understand the technology, sales and segment marketers to understand the customer, and marketing project managers to assist with internal execution
Draft foundational marketing content such as messaging frameworks, slide presentations, product cards and 1-pagers, and prepare detailed creative briefs for handoffs to other teams for finalization
Conduct voice of customer, competitive intelligence and other research to understand how to position the product in a way that resonates with customers and differentiates Axon from other offerings
Contribute to content marketing and campaign strategy efforts by knowing the product and customer nuances, and thinking critically to adapt plans and narratives to various segments that drive sales pipeline
Collaborate cross-functionally in Monday.com and Slack to give full visibility and provide regular updates
Highlight potential risks and act proactively to resolve issues
Seek opportunities for improvement and suggest new approaches or ideas for reaching customers
Work closely with growth and global marketers to ensure alignment and effective execution of short- and long-term visions

What You Bring

3-5 years of marketing experience, preferably in product marketing
Bachelor’s in Marketing, Communications, English or related field
Familiarity with public safety and ability to make complex information simple for customers
Exceptional writing and communications skills, and ability to adjust content based on insights and feedback
Working knowledge of a broad set of marketing channels to help influence campaign strategy and tactics
Proven ability to manage successful business relationships, and equally comfortable giving high fives and tough love
Self-starter personality and comfort with ambiguity
Resourceful and scrappy, with an ability to deliver outsized results with the resources available

Benefits that Benefit You

Competitive salary and 401k with employer match
Discretionary paid time off
Paid parental leave for all
Medical, Dental, Vision plans
Fitness Programs
Emotional & Mental Wellness support
Learning & Development programs
And yes, we have snacks in our offices

Benefits listed herein may vary depending on the nature of your employment and the location where you work.

Compensation Band Details

The Pay: Axon is a total compensation company, meaning compensation is made up of base pay, bonus, and stock awards. The starting base pay for this role is between USD 70,000 in the lowest geographic market and USD 110,000 in the highest geographic market. The on target earnings range for this role is between USD 80,000 in the lowest geographic market and USD 130,000 in the highest geographic market. The actual base pay is dependent upon many factors, such as: level, function, training, transferable skills, work experience, business needs, geographic market, and often a combination of all these factors. Our benefits offer an array of options to help support you physically, financially and emotionally through the big milestones and in your everyday life. To see more details on our benefits offerings please visit www.axon.com/careers/benefits (http://www.axon.com/careers/benefits).

Don’t meet every single requirement? That’s ok. At Axon, we Aim Far. We think big with a long-term view because we want to reinvent the world to be a safer, better place. We are also committed to building diverse teams that reflect the communities we serve.

Studies have shown that women and people of color are less likely to apply to jobs unless they check every box in the job description. If you’re excited about this role and our mission to Protect Life but your experience doesn’t align perfectly with every qualification listed here, we encourage you to apply anyways. You may be just the right candidate for this or other roles.

Important Notes

The above job description is not intended as, nor should it be construed as, exhaustive of all duties, responsibilities, skills, efforts, or working conditions associated with this job. The job description may change or be supplemented at any time in accordance with business needs and conditions.

Some roles may also require legal eligibility to work in a firearms environment.

Axon’s mission is to Protect Life and is committed to the well-being and safety of its employees as well as Axon’s impact on the environment. All Axon employees must be aware of and committed to the appropriate environmental, health, and safety regulations, policies, and procedures. Axon employees are empowered to report safety concerns as they arise and activities potentially impacting the environment.

We are an equal opportunity employer that promotes justice, advances equity, values diversity and fosters inclusion. We’re committed to hiring the best talent — regardless of race, creed, color, ancestry, religion, sex (including pregnancy), national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, genetic information, veteran status, or any other characteristic protected by applicable laws, regulations and ordinances — and empowering all of our employees so they can do their best work. If you have a disability or special need that requires assistance or accommodation during the application or the recruiting process, please email [email protected]. Please note that this email address is for accommodation purposes only. Axon will not respond to inquiries for other purposes.

1,001-5,000 employees

Website

Military & defense technology

Company Overview

Axon provides electronic control devices to law enforcement and corrections agencies.

Benefits

Medical, Dental, Vision
Fitness Programs
Mental Health
Pre-Tax Savings (401k, HSA, FSA)
Annual Bonuses
Stocks
Remote Work
Paid Time Off
Parental Leave
Room to Grow
Leadership Development Program
Learning and Development

Company Core Values

Be obsessed
Aim far
Win right
Own it
Join forces
Expect candor