Product Marketing Specialist
Posted on 2/13/2023
Scottsdale, AZ, USA
Experience Level
Desired Skills
Market Research
  • 3-5 years of marketing experience, preferably in product marketing
  • Bachelor's in Marketing, Communications, English or related field
  • Familiarity with public safety and ability to make complex information simple for customers
  • Exceptional writing and communications skills, and ability to adjust content based on insights and feedback
  • Working knowledge of a broad set of marketing channels to help influence campaign strategy and tactics
  • Proven ability to manage successful business relationships, and equally comfortable giving high fives and tough love
  • Self-starter personality and comfort with ambiguity
  • Resourceful and scrappy, with an ability to deliver outsized results with the resources available
  • Support efforts to grow our TASER business and promote other related products and solutions, including market research, strategy, messaging and positioning, collateral, and reporting
  • Develop or adapt marketing materials for specific public safety customers, working with product teams to understand the technology, sales and segment marketers to understand the customer, and marketing project managers to assist with internal execution
  • Draft foundational marketing content such as messaging frameworks, slide presentations, product cards and 1-pagers, and prepare detailed creative briefs for handoffs to other teams for finalization
  • Conduct voice of customer, competitive intelligence and other research to understand how to position the product in a way that resonates with customers and differentiates Axon from other offerings
  • Contribute to content marketing and campaign strategy efforts by knowing the product and customer nuances, and thinking critically to adapt plans and narratives to various segments that drive sales pipeline
  • Collaborate cross-functionally in and Slack to give full visibility and provide regular updates
  • Highlight potential risks and act proactively to resolve issues
  • Seek opportunities for improvement and suggest new approaches or ideas for reaching customers
  • Work closely with growth and global marketers to ensure alignment and effective execution of short- and long-term visions

1,001-5,000 employees

Military & defense technology
Company Overview
Axon provides electronic control devices to law enforcement and corrections agencies.
  • Medical, Dental, Vision
  • Fitness Programs
  • Mental Health
  • Pre-Tax Savings (401k, HSA, FSA)
  • Annual Bonuses
  • Stocks
  • Remote Work
  • Paid Time Off
  • Parental Leave
  • Room to Grow
  • Leadership Development Program
  • Learning and Development
Company Core Values
  • Be obsessed
  • Aim far
  • Win right
  • Own it
  • Join forces
  • Expect candor