Full-Time

Demand Generation Marketer

Confirmed live in the last 24 hours

Ditto

Ditto

51-200 employees

Simplifies multi-platform app development and synchronization

Consumer Software
Enterprise Software

Senior

Remote in USA

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Hubspot
Salesforce
Data Analysis
Requirements
  • 5+ years of experience in demand generation, including at least 2+ years in ABM roles within B2B software companies.
  • Must have experience working with early-stage startups (Series A, Series B) and demonstrated success in building and scaling demand generation programs from scratch.
  • Expertise in managing marketing automation tools (Marketo, Pardot, HubSpot) and CRM systems (Salesforce, etc.) to drive successful campaigns.
  • Proven track record of collaborating with sales teams and contributing directly to pipeline growth through ABM strategies.
  • Strong analytical skills with the ability to draw actionable insights from campaign performance data and pivot strategies accordingly.
  • Excellent communication skills, capable of managing multiple stakeholders and driving cross-functional collaboration.
  • A deep understanding of the enterprise software sales cycle and experience in running demand generation programs that resonate with C-suite executives.
Responsibilities
  • Build and implement multi-channel demand generation campaigns (email, paid media, content, social, and events) with a focus on ABM to engage target accounts.
  • Lead the development and execution of ABM programs, tailoring marketing efforts to specific high-value accounts and industries, ensuring alignment with sales goals.
  • Work closely with the sales and product marketing teams to define target accounts, develop personalized strategies, and ensure full alignment in messaging and execution.
  • Collaborate with the content team to produce tailored materials for various account segments, enhancing engagement through personalized content for specific accounts.
  • Track campaign performance, analyzing key metrics like MQLs, SQLs, and pipeline influence. Continuously optimize campaigns for effectiveness using insights from marketing automation and CRM tools (such as Marketo, Pardot, Salesforce).
  • Use data and insights to segment audiences, enhance campaign precision, and optimize performance through A/B testing and analytics.
  • Own and optimize the demand generation budget to maximize ROI while efficiently scaling campaigns.

Ditto.live simplifies the development of native applications for various platforms, including iOS, macOS, Android, and web. Its main product, the Edge Sync Platform, addresses the challenge of data synchronization by allowing developers to manage data that is distributed across multiple devices and cloud infrastructures. This platform enables developers to write their code once and deploy it across different platforms, which saves time and reduces effort in the app development process. Unlike many competitors, Ditto focuses on providing a seamless experience for developers by offering features like peer-to-peer authentication and offline syncing. The goal of Ditto is to enhance the efficiency of app development and improve user experiences by enabling the creation of interconnected applications.

Company Stage

Series A

Total Funding

$52.5M

Headquarters

San Francisco, California

Founded

2018

Growth & Insights
Headcount

6 month growth

8%

1 year growth

19%

2 year growth

195%
Simplify Jobs

Simplify's Take

What believers are saying

  • Increased demand for offline-first apps boosts Ditto's market potential.
  • Rise of edge computing creates opportunities for Ditto's data sync solutions.
  • IoT expansion drives need for Ditto's robust data synchronization capabilities.

What critics are saying

  • Competition from established players like Firebase could challenge Ditto's market share.
  • Rapid app framework evolution may strain Ditto's resource for platform updates.
  • Potential security vulnerabilities in peer-to-peer sync could impact client trust.

What makes Ditto unique

  • Ditto offers real-time data sync without internet, unlike many competitors.
  • The Edge Sync Platform allows single code deployment on iOS and Android.
  • Ditto supports cross-platform development, including Xamarin, enhancing developer flexibility.

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