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Full-Time

Paid Social Coordinator

Posted on 7/3/2024

FanDuel

FanDuel

1,001-5,000 employees

Fantasy sports platform for cash prizes

Entertainment
Gaming

Compensation Overview

$25 - $31.25Hourly

+ Incentive Compensation

Entry

New York, NY, USA

Hybrid position requiring onsite presence in New York.

Category
Growth Marketing
Growth & Marketing
Required Skills
Marketing
Data Analysis
Requirements
  • Bachelor's Degree preferred
  • Knowledge & experience working with social platforms (Meta, X, TikTok, Snap, Reddit, YouTube)
  • Basic understanding of marketing metrics
  • Knowledge of social buying, platform formats & industry trends
  • Background in performance marketing or lower-funnel conversion campaigns
  • Experience with mobile-first campaigns and mobile measurement preferred
  • Basic analytics skills using data to tackle problems
Responsibilities
  • Develop and implement paid social strategies to drive new customer acquisition, conversion and overall program efficiency
  • Collaborate with in-house buying team to successfully apply paid social strategy and execution within social channels (i.e. Meta, X, TikTok & Snap)
  • Oversee campaign and platform budget + weekly & monthly pacing
  • Develop creative strategy and briefs to drive acquisition across the full-funnel
  • Work directly with platform reps on tactical strategy, innovation opportunities and creative best practices
  • Support ongoing creative, tactical and audience testing
  • Recommend new paid social strategies and formats
  • Support in campaign and creative QA while building processes for reporting and budget pacing
  • Comfortable working in a fast-paced and dynamic working environment and open to collaboration with cross-functional teams

FanDuel operates a fantasy sports platform where users can join daily and weekly contests to win cash prizes. Participants create fantasy teams by selecting real players from various sports, including football, basketball, and baseball, and their teams earn points based on the actual performance of these players in games. FanDuel generates revenue through entry fees for these contests and enhances the user experience with features like live scoring updates and player news. Unlike some competitors, FanDuel focuses on a wide range of sports and contests, primarily targeting the U.S. market, while it currently does not offer contests in the UK. The company's goal is to provide an engaging platform for sports enthusiasts to enjoy fantasy sports and compete for cash prizes.

Company Stage

M&A

Total Funding

$4.6B

Headquarters

New York City, New York

Founded

2009

Growth & Insights
Headcount

6 month growth

7%

1 year growth

19%

2 year growth

43%
Simplify Jobs

Simplify's Take

What believers are saying

  • FanDuel's expanding presence in new markets like North Carolina and Ontario offers significant growth opportunities.
  • The company's partnerships with sports teams and media channels can drive higher user engagement and brand loyalty.
  • Acquisitions like BeyondPlay can enhance FanDuel's technological capabilities, making it a more attractive platform for users.

What critics are saying

  • The competitive landscape in the online gaming and sports betting industry is intense, with major players like DraftKings and Bet365 posing significant threats.
  • Regulatory changes and legal challenges in different states and countries could impact FanDuel's operations and growth.

What makes FanDuel unique

  • FanDuel's strategic partnerships with major sports teams like the Carolina Panthers enhance its brand visibility and customer engagement, setting it apart from competitors.
  • The acquisition of BeyondPlay allows FanDuel to integrate innovative iGaming solutions, providing a more engaging user experience.
  • FanDuel's focus on regulatory compliance and strategic hires, such as the addition of E. Sequoyah Simermeyer, strengthens its position in the highly regulated online gaming market.

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Benefits

From peer-to-peer learning to industry conferences, there are a number of ways to develop your career

From your head to your toes we’ve got you covered with our 100% health insurance coverage

We keep a well-stocked supply of snacks and refreshments to keep you going throughout the day

Flexible hours and vacation scheduling let you work when you’re at your best

We provide the latest tech and equipment, you get the job done

INACTIVE