Associate Director

Overall Purpose:

The Associate Director, Mobility Go-To-Market — Mid-Markets will lead a team responsible for developing, executing, and optimizing go-to-market acquisition and retention initiatives for mobility solutions across the Mid-Markets customer segment. This role will focus on driving growth, improving customer retention, increasing product penetration, and enabling sales execution across key mobility offerings including postpaid voice, postpaid data, FirstNet, mobile growth initiatives, and small/medium business mobility solutions.

The ideal candidate is a strategic, results-oriented leader with strong experience in mobility, sales strategy, commercial execution, product marketing, and cross-functional program management. This individual will partner closely with Sales, Product, Marketing, Pricing, Operations, Finance, Channel Enablement, and Customer Success teams to translate business priorities into actionable market programs.

Key Responsibilities

Go-To-Market Strategy & Execution

• Lead the development and execution of Mid-Markets mobility go-to-market strategies focused on customer acquisition, retention, revenue growth, and solution adoption.
• Manage initiatives across key mobility portfolios, including postpaid voice, postpaid data, FirstNet, and targeted medium business growth programs.
• Identify market opportunities, customer needs, competitive trends, and sales performance gaps to inform GTM priorities.
• Translate product and business strategies into actionable sales motions, campaigns, offers, enablement plans, and field execution programs.
• Partner with Product, Pricing, Marketing, and Sales teams to align offers, promotions, messaging, and channel readiness.

Team Leadership

• Manage, coach, and develop a team responsible for mobility GTM programs and sales enablement initiatives.
• Set team priorities, establish performance expectations, and ensure alignment with business objectives.
• Foster strong collaboration across internal stakeholders to deliver timely, high-quality GTM execution.
• Provide guidance on project prioritization, stakeholder management, business case development, and performance tracking.

Acquisition & Retention Programs

• Lead programs designed to acquire new Mid-Markets mobility customers and expand relationships with existing customers.
• Develop retention strategies aimed at reducing churn, improving customer engagement, and increasing renewal performance.
• Support growth in strategic solution areas such as connected devices, mobile data, public safety communications, and business mobility transformation.
• Analyze customer segments, sales funnel metrics, win/loss trends, and retention performance to refine program design.

Sales Enablement & Channel Readiness

• Develop sales enablement materials, playbooks, competitive positioning, talk tracks, and training resources to support field execution.
• Ensure Sales teams are equipped to position mobility solutions effectively with Mid-Markets customers.
• Coordinate launch readiness activities for new offers, campaigns, and product enhancements.
• Partner with sales leadership to gather feedback, address execution barriers, and improve program adoption.

Performance Management & Reporting

• Define success metrics and KPIs for GTM initiatives, including revenue growth, sales pipeline, customer acquisition, retention, churn reduction, product attach, and campaign effectiveness.
• Monitor program performance and provide regular updates to leadership.
• Use data-driven insights to optimize campaigns, improve sales effectiveness, and inform future investment decisions.
• Build executive-level presentations, business cases, and recommendations to support strategic decisions.

Qualifications

Required Qualifications

• Bachelor’s degree in Business, Marketing, Communications, Finance, or a related field, or equivalent professional experience.
• 4+ years of experience in go-to-market strategy, sales strategy, product marketing, business development, commercial operations, or related roles.
• Experience supporting mobility, telecommunications, technology, SaaS, or business services portfolios.
• Demonstrated ability to lead cross-functional initiatives from strategy through execution.
• Strong analytical skills with the ability to interpret performance data and translate insights into action.
• Experience developing acquisition, retention, or customer growth programs.
• Strong communication, presentation, and executive storytelling skills.
• Proven ability to manage multiple priorities in a fast-paced environment.
• Experience leading teams or managing direct reports.

Preferred Qualifications

• MBA or advanced business degree.
• Experience working with Mid-Market or B2B customer segments.
• Knowledge of wireless mobility solutions, postpaid voice, postpaid data, connected devices, public safety communications, or enterprise mobility services.
• Experience with sales enablement, field marketing, campaign management, or channel strategy.
• Familiarity with CRM, sales performance dashboards, pipeline reporting, and customer lifecycle analytics.
• Strong financial acumen, including business case development, forecasting, and ROI analysis.

Key Skills & Competencies

• Strategic planning and commercial execution
• Mobility and telecommunications market knowledge
• Team leadership and coaching
• Cross-functional collaboration
• Sales enablement and field readiness
• Customer acquisition and retention strategy
• Data analysis and performance optimization
• Executive communication and presentation development
• Program management and operational discipline
• Competitive positioning and market insights

Success Measures

Success in this role may be measured by:

• Mid-Market mobility revenue growth
• Mid-Market mobility CRU budget/forecasted volumes
• New customer acquisition performance
• Retention and churn improvement
• Sales pipeline growth and conversion
• Adoption of priority mobility products and offers
• Field engagement and enablement effectiveness
• Timely launch and execution of GTM programs
• Team performance and stakeholder satisfaction

Job Contribution: An experienced professional, recognized as an expert, creatively resolving complex issues with broad and in-depth knowledge. Leads significant projects with strategic autonomy, influencing executive decisions. Mentors less experienced staff, implements long-term plans impacting the organization, and frequently collaborates with senior leadership.

Supervisor: No

Our Associate Director-Commercialization jobs earn between $158,200.00 - $237,400.00 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.

Joining our team comes with amazing perks and benefits:

• Medical/Dental/Vision coverage
• 401(k) plan
• Tuition reimbursement program
• Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
• Paid Parental Leave
• Paid Caregiver Leave
• Additional sick leave beyond what state and local law require may be available but is unprotected
• Adoption Reimbursement
• Disability Benefits (short term and long term)
• Life and Accidental Death Insurance
• Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
• Employee Assistance Programs (EAP)
• Extensive employee wellness programs
• Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone

Weekly Hours:

40

Time Type:

Regular

Location:

Dallas, Texas

Salary Range:

$158,200.00 - $237,400.00

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