Principal Product Marketing Business Partner

This position offers a hybrid work option up to 50% remote and is based out of the Lakeville, MN; Bloomington, IL; Naperville, IL; Sun Prairie, WI or Mankato, MN office locations.

The contributions you will make: 

This position serves as the leader of marketing for a defined business or set of businesses.  The incumbent is responsible for defining / understanding the target client, building a profitable plan to deliver messages, content, media and experiences to that target to bring them into the Compeer / Agri-Access family of brands.  Includes capturing emails / leads and working with sales to drive those leads through the funnel to close.  Is accountable for a significant investment in budget to ensure delivering leads that will be profitable for the business. Partners closely with multiple internal teams including strategy, research, data, customer experience. communications, sales and sales enablement along with multiple external agencies in order to deliver and manage against an integrated annual marketing plan. Navigates through internal and external sources of data to develop and execute a targeted marketing plan with a test and learn approach to the organization’s investment.  Stays connected with product marketing best practices, including evolving capabilities and continually works with key stakeholders to recommend marketing practices that move the business forward.

A typical day: 

Relationship Management.

• Acts as the key liaison across assigned functional areas, including business units, marketing department and outside vendors.
• Acts as a trusted advisor and primary point of contact in the development of integrated marketing for Compeer to achieve business goals and objectives.
• Assists departments with developing and exploring new marketing approaches.
• Researches various marketing opportunities and options.
• Informs and advises the business on marketing practices, costs, benefits and implementation requirements to meet business unit objectives.
• Partners with business leadership and other key stakeholders to define opportunities, identify and prioritize projects.
• Collaborates with the marketing team to ensure resources are leveraged and prioritized.

Planning.

• Participates in strategic planning and owns developing the annual integrated plan for the business that they support to deliver on the defined growth targets. Manages budgets and makes recommendations for marketing approaches to best utilize marketing budgets.
• Understands business unit and department strategies and goals.
• Leverages competitive research, design knowledge, strong communication skills and internal/external partnerships to plan and lead the creative support process in order to deliver integrated campaigns into market that result in sales.
• Develops and drives execution across their internal partners and agency partners to achieve desired goals.

Creative Marketing.

• In partnership with marketing team members, manages advertising campaigns and marketing budgets.
• Manages, creates, and implements advertising tactics including: print and radio advertising, direct marketing (direct mail, email, targeted paid and social), sales collateral, event marketing to promote the brand and product/service campaigns.
• Creates, executes and oversees campaign deliverables to ensure effective promotion, while partnering with other marketing team members and agency partners.
• Continually monitors, analyzes and adjusts campaigns to maximize business results.
• Participates in analyzing post-campaign metrics. Reports on findings and provides suggestions for future enhancements and tweaking tactics to most effectively support the business goals.
• Applies key learnings for wider team trainings and helps define campaign benchmarks.
• Leads the efforts to create and update collateral from scratch or source materials, to support the brand and products/services including copywriting and graphic design.

The skills and experience we prefer you have: 

• Bachelor’s degree in business administration, marketing, communications, or related field; or an equivalent combination of education and experience sufficient to perform the essential functions of the job.
• Minimum of 10 years of product marketing experience. Experience in the financial industry, preferred.
• Advanced understanding of marketing financials (cost of media, response metrics etc.).
• Strong listening, written and verbal communication skills, with ability to communicate at all levels of the organization.
• Good understanding of the Agriculture industry and factors that influence it.
• Strong collaborator with the ability to engage via influence a wide range of internal partners to deliver on one integrated annual plan.
• Advanced knowledge of marketing and advertising concepts, including product position and promotion.
• Advanced knowledge of the financial industry and competitor’s products.
• Strong problem solving, decision making. organizational and influencing skills.
• Strong presentation skills for one-on-one or group presentations, with the ability to translate technical information into non-technical terms.
• Well-developed oral and written communication skills, sufficient to exchange information effectively with peers, clients and leadership.
• Grammatical and proofreading skills.

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How we will take care of you:

Our job titles may span more than one career level (associate, senior, principal, etc.). The actual title and base pay offered is dependent upon many factors, such as: training, transferable skills, work experience, business needs and market demands. The base pay range is subject to change and may be modified in the future. This role is eligible for variable compensation and other benefits.