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Director – Digital Marketing Technology & Ad Operations
Confirmed live in the last 24 hours
New York, NY, USA
Experience Level
Desired Skills
Data Analysis
Web Development
Quality Assurance (QA)
  • 4 year degree from an accredited university in marketing, advertising, communications, business, or related field and 10+ years experience in marketing or related functional area; OR equivalent relevant experience
  • 5+ years specific MarTech experience (working with Digital Advertising and Marketing Technologies, Project Management, Programming); in-depth knowledge of the marketing technology landscape, data implications, the product players, and their capabilities
  • Demonstrated knowledge of the end-to-end digital marketing tactical execution flow from lead gen, engagement, conversion to retention to achieve MLB organizational and marketing goals
  • Experience and subject matter expertise in marketing leading solutions such as Google Marketing Platform, Adobe Experience Cloud, Zeta Global, etc
  • Working knowledge of HTML, JavaScript and SQL (preferred)
  • Experience scaling and scoping large and small digital technology focused projects
  • Strong knowledge in campaign management, optimization, 3rd party ad serving and trafficking
  • Develops and maintains effective relationships with stakeholders to identify shared goals designed to achieve business priorities
  • Establishes forums and processes through which to address needs or concerns of stakeholders
  • Identifies priorities, timelines, and resources required to deliver on business objectives
  • Actively monitors changes in business environment and solicits team/stakeholder input to inform decision-making; balances analytical rigor with a bias for action to produce fast, practical recommendations
  • Guides teams to develop stakeholder relationships as business partnerships
  • Communicates vision and objectives in a clear and persuasive manner that engages a diverse group of target audiences/stakeholders
  • Approaches business needs and stakeholder input with a high degree of flexibility, balancing structure and process with the demands of a creative and dynamic environment
  • Demonstrate ambition and enthusiasm when taking on challenges
  • Proactively take action, holding self and others accountable
  • Be agile and prepared to quickly adapt when priorities unexpectedly shift
  • Proactively pursue opportunities to learn and build new skills
  • Seek and provide feedback to strengthen and improve development areas
  • Actively learn through experimentation, using success and failures as learning opportunities
  • Drives and manages the execution of MLB's Marketing Technology strategy
  • Serves as the senior technical resource for MLB's digital marketing department
  • Leads evaluation and roadmapping of products and tools to align with fan engagement and growth goals; drives RFP process to evaluate and select best-in-class MarTech tools
  • Manages the technical relationship with MLB's advertising and marketing technology partners (marketer/buy side) and actively works to identify new business opportunities and processes
  • Manages activities with MLB's marketing technology platforms: Paid Media Channels, Data Collection & Audience Segmentation, Reporting & Analytics, Creative, Email, Ad Server, Tag Management, Workflow Management, Brand Safety Technologies, etc
  • Focuses on technology adoption/testing to increase efficiencies across all paid media channels
  • Partners with colleagues to determine technical feasibility, implementation approach, deployment strategies, and QA efforts
  • Encourages and contributes to forward-thinking strategy development and approach for Marketing Technology trends
  • Collaborates with Marketing Analytics, Performance Media, Data Engineering, Product, Technology, Front End Web Development and other internal teams to translate business goals into technical strategy and roadmap
  • Manages the Digital Advertising Technology & Operations team responsible for day-to-day ad serving maintenance, ad trafficking and site tag management
  • Oversees the AdTech/MarTech budget management including forecasting and tracking expenses
Major League Baseball
Major League Baseball is a professional baseball organization.
Company Overview
Major League Baseball is a professional baseball organization.