Full-Time

Senior Marketing Analyst

CRM & Omni-channel

Posted on 8/20/2024

Sony Interactive Entertainment

Sony Interactive Entertainment

501-1,000 employees

Gaming and digital media

Compensation Overview

$149.2k - $223.8kAnnually

+ Bonus

Senior

Remote in USA

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
SQL
Tableau
Requirements
  • Bachelor's degree in Marketing, Business Analytics, or a related field.
  • 8 years of experience in marketing analytics, with a focus on CRM and Adobe analytics tools
  • 5+ years of advanced SQL required
  • Experience with Salesforce Marketing Cloud and Email marketing analytics
  • Proficiency in Adobe Experience Platform, including Customer Journey Analytics and related modules.
  • Excellent communication and presentation skills, with the ability to translate complex data into strategic insights.
  • Proficient in using data visualization tools (such as DOMO, Tableau) to present data in a visually engaging manner
  • Familiarity with marketing automation tools and strategies.
  • Ability to work independently and in a team environment, managing multiple priorities.
Responsibilities
  • Develop and enhance measurement Key Performance Indicator (KPI) frameworks for different Owned channels.
  • Analyze and develop CRM (Salesforce) strategies to improve customer engagement, retention, and lifetime value.
  • Use Adobe Analytics and Customer Journey Analytics to track and analyze customer interactions across various platforms.
  • Demonstrates the ability to make informed decisions on the best methods and techniques to evaluate the impact and success of marketing initiatives.
  • Collaborate with marketing partners to develop effective strategies for campaign reporting and analysis.
  • Collaborate with cross-functional teams to integrate analytics insights into customer experience improvements and support overall business goals.
  • Use SQL to analyze data and determine trends, predict outcomes, and offer actionable insights.
  • Lead the development and implementation of A/B tests to enhance customer journey touchpoints and improve conversion rates.
  • Create comprehensive reports and dashboards to track marketing performance metrics.
  • Stay abreast of industry trends and advancements in CRM and analytics technologies.
Sony Interactive Entertainment

Sony Interactive Entertainment

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The Sony Playstation mission is to fill the world with emotion, through the power of creativity and technology, and to nurture innovation to enrich and improve people's lives.

Company Stage

N/A

Total Funding

N/A

Headquarters

N/A

Founded

1994

Benefits

Health and wellness: Medical (PPO, HDHP, and HMO), dental, vision, disability, employee assistance program, flexible spending accounts, health savings account, student loan repayment assistance, education reimbursement program, wellness reimbursement, identity theft protection, basic and voluntary life and AD&D insurance, business travel accident insurance, 4.5% 401(k) match, commuter program, additional voluntary programs (group legal, pet insurance, auto and home insruance), onsite flu shots and biometric screenings

Family and time off: 12 paid holidays, generous PTO, paid parental leave, adoption assistance program, 529 college savings plan match, back-up child care, parental and elder care coaching

Perks: Sony product discounts, passport perks program, monthly $10 Playstation Network voucher, employee referral bonus, game launch events

INACTIVE