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Full-Time

Senior Marketing Analyst

Owned Channels

Updated on 9/6/2024

PlayStation Global

PlayStation Global

1,001-5,000 employees

Designs and markets gaming consoles and accessories

Hardware
Consumer Software
Gaming

Compensation Overview

$149.2k - $223.8kAnnually

+ Bonus

Senior, Expert

San Mateo, CA, USA

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
SQL
Tableau
Salesforce
Marketing
Business Analytics
Data Analysis
Requirements
  • Bachelor's degree in Marketing, Business Analytics, or a related field.
  • 5+ years of experience in marketing analytics, with a focus on CRM and Adobe analytics tools
  • 5+ years of advanced SQL required
  • Proficient in using data visualization tools (such as DOMO, Tableau) to present data in a visually engaging manner
  • Experience with Salesforce Marketing Cloud and Email marketing analytics
  • Proficiency in Adobe Experience Platform, including Customer Journey Analytics and related modules.
  • Excellent communication and presentation skills, with the ability to translate complex data into strategic insights.
  • Familiarity with marketing automation tools and strategies.
  • Ability to work independently and in a team environment, managing multiple priorities.
Responsibilities
  • Develop and enhance measurement Key Performance Indicator (KPI) frameworks for different Owned channels.
  • Analyze and develop CRM (Salesforce) strategies to improve customer engagement, retention, and lifetime value.
  • Use Adobe Customer Journey Analytics to track and analyze customer interactions across various platforms.
  • Demonstrates the ability to make informed decisions on the best methods and techniques to evaluate the impact and success of marketing initiatives.
  • Collaborate with marketing partners to develop effective strategies for campaign reporting and analysis.
  • Collaborate with cross-functional teams to integrate analytics insights into customer experience improvements and support overall business goals.
  • Use SQL to analyze data and determine trends, predict outcomes, and offer actionable insights.
  • Lead the development and implementation of A/B tests to enhance customer journey touchpoints and improve conversion rates.
  • Create comprehensive reports and dashboards to track marketing performance metrics.
  • Stay abreast of industry trends and advancements in CRM and analytics technologies.

Working at PlayStation offers the opportunity to be part of a leading company in the gaming industry, renowned for its cutting-edge technology like haptic feedback and 4K HDR visuals. Employees are immersed in a culture of innovation and excellence that pushes the boundaries of gaming and entertainment. Contributing to a globally recognized brand that consistently delivers high-quality, immersive gaming experiences, ensures a dynamic and fulfilling work environment.

Company Stage

M&A

Total Funding

N/A

Headquarters

null, Japan

Founded

1994

Simplify Jobs

Simplify's Take

What believers are saying

  • The India Hero Project showcases PlayStation's commitment to nurturing global talent, potentially leading to innovative and diverse game offerings.
  • Frequent sales and exclusive deals on popular titles like God of War Ragnarok and GTA 5 make PlayStation an attractive platform for gamers.
  • Collaborations with popular brands and celebrities, such as Naomi Osaka and Fortnite, enhance PlayStation's visibility and appeal.

What critics are saying

  • The crowded gaming market requires PlayStation to continuously innovate to maintain its competitive edge.
  • Dependence on exclusive titles and limited-edition merchandise could backfire if these offerings fail to meet consumer expectations.

What makes PlayStation Global unique

  • PlayStation Global leverages exclusive game titles and limited-edition merchandise to create a unique brand experience that competitors struggle to replicate.
  • The company's strategic partnerships, such as with LEGO and Gami Chicken, enhance its cultural relevance and market reach.
  • PlayStation Productions' success in adapting games into award-winning TV series like 'The Last of Us' sets it apart in the multimedia entertainment space.

Benefits

Health and wellness: Medical (PPO, HDHP, and HMO), dental, vision, disability, employee assistance program, flexible spending accounts, health savings account, student loan repayment assistance, education reimbursement program, wellness reimbursement, identity theft protection, basic and voluntary life and AD&D insurance, business travel accident insurance, 4.5% 401(k) match, commuter program, additional voluntary programs (group legal, pet insurance, auto and home insruance), onsite flu shots and biometric screenings

Family and time off: 12 paid holidays, generous PTO, paid parental leave, adoption assistance program, 529 college savings plan match, back-up child care, parental and elder care coaching

Perks: Sony product discounts, passport perks program, monthly $10 Playstation Network voucher, employee referral bonus, game launch events