Company Description
The Daily Beast delivers award-winning original reporting and sharp opinion from big personalities in the arenas of politics, pop-culture, world news, and more. Fiercely independent and armed with irreverent intelligence, we now reach more than 20 million readers per month. We are based in New York and are an operating business of IAC.
Job Description
The Daily Beast is looking for an analytical, creative and strategic thinker that is familiar with the publishing world to assist with the growth efforts of our known user products: paid subscription, newsletters, app and web push alerts.
The ideal candidate has publisher and acquisition marketing experience for a paid product, including campaign implementation, test optimization and strong reporting background. This person has a proven track record of working with a variety of marketing tactics — including on-site targeting, email, paid, newsletters, app, etc. — to drive performance results.
This role reports to the SVP, Growth. As a member of the Growth Team, this person will assist the SVP in executing acquisition testing, reporting and test analysis.
Responsibilities
- Analyze performance and user cohort data to help develop new marketing strategies
- Work across various internal teams (product, data, marketing, engineering) to push new user growth features and tests forward
- Assist in test ideation, development and reporting across all platforms (onsite, email, etc.)
- Optimize marketing initiatives across platforms, sharing insights and leveraging learnings for future testing
- Provide daily and ad hoc reporting on subscription, newsletter, app and web push performance to relevant stakeholders
- Research industry trends and best practices in the news media industry
Qualifications
What You Bring To Us
- You are / have:
- 3-5 years of previous growth marketing (or related) experience
- Experience running multivariate acquisition tests across various platforms (onsite, email, paid) to drive sales or subscriptions and optimizing based on results
- Experience with various types of user growth, such as newsletter signups and app downloads
- Publisher and/or news media experience a plus
- Facebook, Instagram and Google paid experience a plus
- Independent worker that can contribute to both quantitative and qualitative tasks
- Strong writing skills and design instincts
- Impeccable attention to detail
- A deep interest in or passion for the business of media
- Proficiency in Google Analytics, Microsoft Excel, Google’s G Suite
- Location: The Daily Beast is New York City-based with a flexible work from home policy. This position can also be fully remote within the US, with a preference towards individuals residing in the Eastern Time Zone.
Additional information
Why Work Here
The Daily Beast is a globally recognized publication at IAC HQ in New York City. As a part of IAC, we are able to offer best-in-class benefits.
- Flexible vacation & sick leave (for exempt and non-guild employees)
- Hybrid working model with flexibility for remote work
- Comprehensive, employer-subsidized insurance plans
- Pre-tax commuter benefits
- 401(k) matching
- Tuition reimbursement
- Stocked kitchens with snacks and drinks
- Free Daily Beast subscription
Your well being is our priority:
- Teledoc and One Medical memberships
- A vibrant, collaborative, and supportive culture (we celebrate and have fun!)
We support our parents at all points on their journeys:
- Generous paid parental leave
- Free, premium, unlimited access tocom for your ongoing care needs: children, seniors, pets, home, and more
- Care@Work Backup Care for Children: Access to subsidized, in-home (or in-center) care for your children up to 10 days per year
The pay range for this position is: $90,000 to $100,000. The base salary range represents the anticipated low and high end of the salary range for this position. Actual salaries may vary and may be above or below the range based on various factors including but not limited to work location, experience, performance and other factors. The range listed is just one component of The Daily Beast’s total compensation package for employees. The Daily Beast provides a variety of benefits to employees, including health insurance coverage, life and disability insurance, 401K employer matching program, paid holidays, and paid time off (PTO).
Additional Information
Don’t meet every single requirement listed here? Studies have shown that women and people of color are less likely to apply to jobs unless they meet each and every qualification. We are dedicated to building a diverse and inclusive workplace, so if you’re interested in joining the Beast but your past experience doesn’t align perfectly with this job description, we encourage you to give it a shot all the same. It might turn out that you’re just the right candidate for this or other roles. See more about our commitment to diversity at https://www.thedailybeast.com/company/diversity
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender identity or expression, sexual orientation, age, marital status, veteran status, or disability status.