Account Based Marketing Lead
Posted on 3/29/2024
Fortra

1,001-5,000 employees

Cybersecurity solutions with threat intelligence.
Company Overview
Fortra distinguishes itself in the cybersecurity landscape by offering comprehensive solutions that proactively address security vulnerabilities through advanced encryption, network security, and threat intelligence. Their Offensive Security bundles allow organizations to tailor their defenses while benefiting from centralized management and reduced complexity, backed by Fortra's consistent, high-quality support. This strategic approach to cybersecurity, combined with a focus on centralization and efficiency, positions Fortra as a strong ally for businesses seeking robust protection against the dynamic nature of cyber threats.
Data & Analytics

Company Stage

N/A

Total Funding

N/A

Founded

1991

Headquarters

Eden Prairie, Minnesota

Growth & Insights
Headcount

6 month growth

4%

1 year growth

10%

2 year growth

47%
Locations
Canada
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Sales
Hubspot
Marketing
Google Analytics
CategoriesNew
General Marketing
Growth Marketing
Growth & Marketing
Requirements
  • Bachelor’s degree in marketing or related field
  • 3+ years of marketing experience
  • Strong knowledge of 6sense or similar ABM intent tool
  • Experience working in a hi-tech organization is a plus
  • Strong organizational and communication skills
Responsibilities
  • Develop and manage the account-based marketing strategy for multiple Fortra solutions
  • Launch and manage new campaigns end-to-end including planning, executing, and reporting
  • Test and optimize existing campaigns and budgets on a regular basis to meet goals and drive results
  • Provide training and education for the sales team on how to leverage the technology and enable them with their account-based selling
  • Work with the marketing operations team on system integrations with the 6sense platform including D365, HubSpot, Google Analytics, and Drift
  • Perform market analysis to identify the niches and best fit accounts we should be focusing on
  • Create and refine the campaign target audiences and ICPs (Ideal Customer Profile)
  • Develop robust reporting to help us track how our account-based efforts are influencing conversions, opportunities, and won deals
  • Collaborate with marketing and sales leadership to align on account-based goals and strategy
  • Develop playbooks to align content and outreach with where accounts are at in the buyer journey
  • Continuously educate the marketing and sales teams by researching ABM best practices, tactics, and strategies