We are seeking a highly skilled and detail-oriented part-time Email Marketer to join our team at Winona. In this role, you will be responsible for managing email campaign execution, including strategizing with the LCM manager, managing copywriting, design, deployment, scheduling, segmentation, production, automation, A/B testing, and optimization.

Responsibilities:

• Execute a customer-first approach to all email strategies for new customer acquisition, customer upsell/cross-sell, customer retention, and customer referral & advocacy.

• Ongoing program optimization, including structure and segmentation improvements, and improvement of process and infrastructure.

• Work with the design team, copywriting team, and implementation analyst to develop campaigns and automation that welcome, engage, and retain potential and current customers.

• Conduct quality assurance testing prior to deployment to catch typos, incorrect links, logic errors, etc. in email campaigns and flows.

• Use Everest to monitor inbox placement to help identify what’s impacting our sender’s reputation.

• Pull monthly campaign marketing reports and drive continuous improvement across email and direct mail KPIs (deliverability, open rates, click-to-open rates, conversion rates, opt-out rates, and revenue).

• Assist with the implementation of SMS through our Iterable platform.

Requirements:

• 3+ years of experience in email marketing.

• Familiarity with email marketing platforms, specifically Iterable, HubSpot, and/or Active Campaign.

• Strong project management skills and ability to meet tight deadlines.

• Excellent written and verbal communication skills.

• Experience with HTML/CSS and responsive design.

• Comfortable working in a fast-paced start-up environment.

• Passion for women’s health.

• Strong ability to communicate effectively across teams.

Nice to have:

• Familiarity with tools such as Email on Acid, Everest, and Google Postmaster.

If you are a motivated individual with a passion for email marketing and customer engagement, we welcome you to apply for this exciting opportunity. We provide a stimulating work environment that prioritizes creativity,  and collaboration. To be considered for the position, please submit your resume and cover letter.

We look forward to reviewing your application!