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Sr. Manager
Growth Marketing, Funnel Optimization
Confirmed live in the last 24 hours
Locations
San Francisco, CA, USA • Miami, FL, USA • Remote • Arlington, VA...
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Data Analysis
Management
Marketing
Sales
Requirements
  • Experience in increasing conversion metrics through programs owned
  • Experience working with marketing, sales, sales operations teams to define nurture programs
  • Strong analytical skills to set measurable goals and evaluate program effectiveness
  • Deep understanding of optimization levers at different stages of the funnel
  • Experience developing testing agendas and activating A/B tests with measurable results
  • Track record of building programs not yet in place and optimizing current programs
Responsibilities
  • Own all growth funnel optimization from lead to interview booked including testing & all conversion optimization of our funnel
  • Use Member Personas and Insights to build nurture programs that tap into the biggest drivers and needs of potential members
  • Develop multi channel nurture strategy that warms the prospect prior to interview booked
  • Use program insights to inform operations strategy, including informing lead scoring strategy, automation, and personalization
  • Develop robust A/B testing strategy to ensure all changes rolled out are tracked and measurable
  • Establish format and cadence to report out on the primary and secondary KPIs for the conversion stream Analytics / Reporting
  • Present data in a clear and coherent manner that shows relationship to growth, revenue & company KPIs
  • Own any Project Management and cross-functional collaboration to drive programs forward
  • Proactively communicate innovative solutions to rest of marketing team
Chief

51-200 employees

Membership network for female executives
Company Overview
Cargo Chief provides data & patented technology to buyers of truckload capacity enabling selection & pricing of 100,000s trucking carriers.