Email Marketing Manager

About the role

We are seeking a talented and experienced Email Marketing Manager. In this role, you will play a crucial role in executing our email marketing strategy. Your primary responsibility will be to develop, execute, and optimize email marketing campaigns and automation processes. The ideal candidate will have a strong background in email marketing, possess skills in Hubspot, and demonstrate a technical understanding of working with field logic, synchronization, automated triggers, and data processes within marketing automation.

You will collaborate closely with cross-functional teams to review and edit email content that aligns with our overall marketing initiatives and brand guidelines. Your expertise in Hubspot and Pendo will be instrumental as you leverage data, automated journeys, and triggers to build engaging customer journeys with email and in-app messaging. You will actively contribute to the technical aspects of the role, utilizing your skills to customize email templates, troubleshoot issues, and manage data integration effectively. Overall, this role offers an exciting opportunity to lead and shape our email marketing practice, allowing you to make a tangible impact on our customers' experiences and contribute to the overall success of our marketing efforts.

This role is a contract position expected to last from October 15th to February 2nd.

This position is located in Austin, TX and is hybrid/onsite Tues/Wed/Thurs.

What will you be doing?

1. Develop and execute email marketing strategies to drive engagement, conversions, and retention across Auctane products.
2. Create, manage, and optimize email marketing campaigns, including audience segmentation, content creation, A/B testing, and performance tracking.
3. Collaborate with cross-functional teams (Product Marketing, Content, Creative, Customer Success, Sales, Marketing Ops) to develop compelling email content that aligns with overall marketing initiatives and brand guidelines.
4. Monitor and analyze key email metrics, such as open rates, click-through rates, conversion rates, and deliverability, to identify areas of improvement and optimize campaign performance. Report findings and improvement initiatives to upper management.
5. Ensure compliance with email best practices, anti-spam regulations, and data privacy policies.
6. Stay up to date with industry trends, best practices, and emerging technologies in email marketing and automation to drive innovation and enhance customer experiences.
7. Create, update, and track projects in Jira.

What are we looking for?

• Bachelor's degree in Marketing, Communications, or a related field.
• 4 or more years of experience in email marketing and marketing automation, preferably in B2B or SaaS environments.
• Proficiency in Hubspot and Pendo. Strong technical skills and ability to work with fields, synchronization, automated triggers, and data processes.
• In-depth knowledge of email marketing best practices, including segmentation, personalization, and A/B testing.
• Familiarity with HTML and CSS, specifically as it relates to HTML in email.
• Knowledge of email deliverability best practices: Understanding email deliverability factors, including authentication protocols (SPF, DKIM, DMARC), email reputation management, and ISP regulations; as well as legal requirements around email and personalization (GDPR, CCPA, etc.)
• An analytical mindset with the ability to track, analyze, and interpret email campaign metrics to drive data-driven decision-making.
• Excellent written and verbal communication skills, with a keen eye for detail and the ability to create compelling email content.
• Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.

What will make you stand out?

• Familiarity working within agile environments such as Jira
• Experience with advanced segmentation and personalization, e.g. the ability to create dynamic content based on user behavior, implement personalized recommendations, and leverage customer data to deliver highly targeted and relevant emails
• An advanced understanding of marketing analytics to leverage data to uncover insights and optimize email campaigns will be highly valued. Experience with tools like Google Analytics or similar platforms, as well as proficiency in data analysis and reporting
• Relevant certifications, such as Hubspot Email Marketing Certification 
• Familiarity with in-app messaging such as Pendo
• Experience with A/B testing

The Tech

• Gsuite
• Slack
• Confluence
• HubSpot
• Jira
• Salesforce
• 6Sense
• Sequel
• Storylane
• Looker

What do we offer?

• 🏠 We are a hybrid company. All team members at Auctane in Austin come into the office Tuesdays, Wednesdays and Thursdays.
• 🏟️ Company events, we work hard, play hard! We do our best every day, even at our regular team-building events.
• 🏢 Attractive office space in the heart of central Austin, Texas (free drinks, snacks…).
• 🍽Indulge in weekly catered lunches at our office – a delicious perk to fuel your work.
• 🏋🏾‍♀️Fitness center in the office with Tonal Mirrors, Pelotons, free weights, etc.
• 💪🏽We offer gym discounts to help you stay fit and healthy!
• 💜 An inclusive, casual and upbeat work environment. The personality and opinions of each of our team members are important and valid; we aim to offer all employees a safe environment where they can be themselves and thrive.

Additional Position Duties: (The following is a list of what all employees, except those with medical accommodation, may be regularly required to do.)

• Sit for prolonged periods of time
• Utilize wrist and hands for a prolonged period of time
• Walk short distances
• Stand for short periods
• Speaking and conversing with others
• Lift up to 25lbs without assistance up to chest height

Equal Opportunity Employer/Veterans/Disabled

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