Full-Time

Marketing Operations Manager

Confirmed live in the last 24 hours

StartEngine

StartEngine

51-200 employees

Crowdfunding platform for startups and investors

Fintech
Financial Services

Junior, Mid

Remote in USA

Category
General Marketing
Growth & Marketing
Required Skills
Hubspot
Data Analysis
Requirements
  • Extremely high degree of business acumen to work with business peers and technology competency to build and optimize marketing technology.
  • Bachelor's degree in Business, Marketing, or related field.
  • 2+ years of professional experience in marketing operations or related field.
  • 2+ years of professional experience with marketing automation tools (such as HubSpot).
  • Subject matter expertise with tools for email (like HubSpot), text automation (like Klaviyo) web optimization metrics, lead routing, and attribution and analytics.
  • Deep knowledge of enabling and overseeing marketing automation from start to finish.
  • Deep analytical skills with an understanding of how to interpret, formulate and present actionable data, including setting metrics for individual and company-wide initiatives.
Responsibilities
  • As a Marketing Operations Manager, you will play a pivotal role in executing and optimizing our marketing campaigns using Klaviyo and other marketing tools.
  • Develop and maintain marketing emails, workflows, sequences, landing pages, and templates.
  • Data Analysis and Reporting.
  • Help regular reports and dashboards to provide insights to the marketing, customers success, sales, operations, and leadership teams.
  • Implement best practices for lead management, nurturing, and scoring.
  • Evaluate and recommend new marketing technologies to enhance capabilities.
  • Act as a subject matter expert on marketing platforms and operations.

StartEngine is a crowdfunding platform that connects startups and small businesses with investors. It allows both accredited and non-accredited individuals to invest in various opportunities, including startups and collectibles. The platform operates by charging businesses a fee to list their investment opportunities and earns additional revenue from transaction fees when investments are made. Investors can choose to invest in future funding rounds, hold their investments, or sell eligible securities on StartEngine’s trading platform. A unique aspect of StartEngine is its referral program, which rewards users for bringing new startups to the platform. The company operates under specific regulations that enable a wider range of investors to participate in funding, making it distinct in the growing crowdfunding market. The goal of StartEngine is to provide accessible investment opportunities for individuals while helping startups and small businesses raise the capital they need.

Company Stage

N/A

Total Funding

$113.9M

Headquarters

West Hollywood, California

Founded

2014

Growth & Insights
Headcount

6 month growth

3%

1 year growth

1%

2 year growth

6%
Simplify Jobs

Simplify's Take

What believers are saying

  • StartEngine's regulatory compliance under Regulation A+ and Regulation Crowdfunding opens up a larger pool of potential investors.
  • The platform's referral program incentivizes user engagement and can drive organic growth.
  • StartEngine's diverse investment opportunities, from startups to collectibles, attract a wide range of investors.

What critics are saying

  • The rapidly growing crowdfunding market is highly competitive, requiring continuous innovation to maintain market share.
  • Regulatory changes could impact the platform's ability to attract non-accredited investors.

What makes StartEngine unique

  • StartEngine allows both accredited and non-accredited investors to participate in startup funding, unlike many platforms that restrict to accredited investors only.
  • The platform's dual revenue model, earning from both listing fees and transaction fees, provides a diversified income stream.
  • StartEngine's trading platform for eligible securities offers liquidity options for investors, a feature not commonly found in other crowdfunding platforms.

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Benefits

Competitive Salary

Monthly Happy Hours

Tech Stipend

Unlimited Vacation

401K

Equity Package

Company Offsites

Entirely Remote

100% Health Benefits