Full-Time

Senior Specialist

Web Marketing

Posted on 11/26/2024

Zillow

Zillow

5,001-10,000 employees

Real estate buying, selling, and renting

Real Estate

Compensation Overview

$88.2k - $140.8kAnnually

+ Equity Awards

Senior

Company Historically Provides H1B Sponsorship

Remote in USA

U.S. employees may live in any of the 50 United States, with limited exceptions.

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Wordpress
Data Analysis
Excel/Numbers/Sheets
Google Analytics
Requirements
  • 5+ years working in digital marketing or conversion optimization; direct onsite marketing or product marketing experience preferred.
  • Ability to develop strategy around landing page and merchandising experiences, conversion optimization opportunities, and technical fixes to improve performance.
  • Experience in A/B split and multivariable testing, including defining roadmaps, test methodology, building hypotheses, and analyzing results.
  • Working understanding of web optimization tools like Optimizely, WordPress, and Contentsquare or Fullstory.
  • Skilled in spreadsheet software (Excel, Google Sheets) for quantitative analysis and experience in web tracking tools like Google Analytics for optimizing performance and measuring results.
  • Strong ability to effectively analyze data, synthesize insights and tailor them into concise and actionable narratives for business partners.
  • Preferred experience in implementing audience personalization, segmentation, and dynamic content strategies.
  • Excellent communication skills, both written and oral, with a proven ability to foster collaboration internally and with external vendors.
  • Successful track record of coordinating efforts across diverse groups and building processes to implement key initiatives.
  • Flourishes in a fast-paced, data-driven environment. Exceptional attention to detail and organizational skills.
Responsibilities
  • Lead the hands-on ideation, development and execution of web marketing campaigns and initiatives within various tools, with a primary focus on building landing pages and onsite merchandising campaigns.
  • Work closely with cross-functional teams to develop and execute against the Web Marketing roadmap, fostering alignment with product, engineering, channels, and analytics.
  • Create, build and drive learnings from Conversion Rate Optimization (CRO) tests using both external and internal tools, collaborating with the CRO program lead, channel teams, and business partners to enhance user experience and meet business objectives.
  • Translate business needs into platform enhancement needs, surfacing and collaborating with platform teams.
  • Build processes for operational excellence.
  • Collaborate with analytics to develop and maintain dashboards and reports, offering insights into performance across key partner teams.
  • Leverage web analytics data to identify areas for improvement and measure the impact of optimization efforts, communicating results to relevant stakeholders.
  • Document and share results, recommendations, themes, and methodologies, ensuring insights are disseminated across the organization for continuous improvement.
  • Work with product teams to guarantee consistent tagging and tracking across web properties, facilitating accurate data collection and analysis.

Zillow is a real estate platform that helps people buy, sell, rent, and finance homes. It uses technology and special algorithms, like the Zestimate, to provide accurate home values. This makes it easier for homebuyers and real estate agents to understand the market. Zillow stands out from its competitors by offering a user-friendly experience that simplifies real estate transactions. The company's goal is to make moving between homes as easy and convenient as possible.

Company Stage

IPO

Total Funding

$84.6M

Headquarters

Seattle, Washington

Founded

2005

Growth & Insights
Headcount

6 month growth

3%

1 year growth

22%

2 year growth

23%
Simplify Jobs

Simplify's Take

What believers are saying

  • Zillow's 'BuyAbility' tool enhances its digital mortgage solutions.
  • Acquisition of Virtual Staging AI boosts Zillow's online listing appeal.
  • Growing demand for climate-risk tools aligns with Zillow's new offerings.

What critics are saying

  • Increased competition from CoStar Group in virtual home tours.
  • Leadership changes may affect Zillow's strategic initiatives.
  • Zillow's climate-risk tool may face scrutiny over accuracy.

What makes Zillow unique

  • Zillow's Zestimate offers advanced home valuation using proprietary algorithms.
  • Zillow's climate-risk tool provides insights into environmental risks for properties.
  • Zillow's partnership with Realtor.com expands its reach in 3D home tours.

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