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Full-Time

Senior Marketing Manager

Games

Posted on 2/7/2024

PTW

PTW

1,001-5,000 employees

Gaming and technology service provider

Data & Analytics
Gaming

Senior

Austin, TX, USA

Category
Growth Marketing
Growth & Marketing
Required Skills
Marketing
Business Analytics
Requirements
  • 5-7+ years of experience in marketing taking games to market
  • Games publishing marketing experience
  • Experienced B2C marketer
  • Strong outside the box creative thinking skills
  • Bachelor’s Degree (or equivalent experience)
  • Leadership experience would be an asset
  • A strong understanding of both consumer research and business analytics
  • Passion for online communities
  • Excellent communication skills
  • Ability to prioritize tasks and succeed under pressure
  • Experience juggling multiple projects
  • Familiarity with the gaming industry
  • Previous work in video games
Responsibilities
  • Crafting and executing a go-to-market strategy for upcoming projects and games within the PTW family of brands

PTW provides a range of services for the gaming and technology sectors, including co-development, live operations, localization, and quality assurance. Their localization service adapts game content for different languages and cultures, while their testing services ensure games are engaging and free of bugs. PTW also offers audio production through its subsidiary, SIDE, which specializes in voice casting and direction. The company aims to deliver high-quality, tailored solutions that help clients achieve their goals efficiently.

Company Stage

N/A

Total Funding

N/A

Headquarters

Larkspur, California

Founded

1994

Growth & Insights
Headcount

6 month growth

2%

1 year growth

2%

2 year growth

2%
Simplify Jobs

Simplify's Take

What believers are saying

  • The acquisition of Vibe Avenue expands PTW's talent pool and service offerings, potentially leading to new business opportunities and market expansion.
  • PTW's RESOLVE platform can significantly improve customer satisfaction and operational efficiency, making it an attractive feature for game developers.
  • PTW's global presence and diverse service portfolio offer employees opportunities for career growth and cross-functional experience.

What critics are saying

  • The highly competitive nature of the gaming services industry requires PTW to continuously innovate to maintain its market position.
  • Integration challenges with newly acquired companies like Vibe Avenue could disrupt operations and delay service enhancements.

What makes PTW unique

  • PTW's comprehensive localization services, backed by native linguistic experts, ensure culturally resonant game content, setting them apart from competitors who may not offer such tailored solutions.
  • The acquisition of Vibe Avenue enhances PTW's already robust audio production capabilities, making them a one-stop-shop for high-quality sound design and music composition.
  • PTW's innovative neural machine translation service, RESOLVE, addresses player support challenges with scalable, cost-efficient solutions, distinguishing them from traditional support models.
INACTIVE