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Marketing Manager
Confirmed live in the last 24 hours
Dallas, TX, USA
Experience Level
Desired Skills
  • Define and execute marketing plans to create/accelerate opportunities, build executive relationships, and impact revenue growth by partnering with field marketing, sales, industry, and other marketing counterparts
  • Develop and deliver high-touch marketing programs that generate quality pipeline, move prospects through the sales cycle and build customer intimacy
  • Create, execute, monitor, report, and follow-up on programs to generate a targeted number of leads and inquiries
  • Support the Education Industry Sales leads on logistics and execution tasks to support the success of event programs such as trade shows, meetups, workshops, executive dinners, etc
  • Travel to select regions to provide onsite support to sales for events
  • Work cross-functionally with SDRs, sales, product marketing, customer success and many others to execute agreed upon marketing plans
  • Align all regional marketing activities to support the sales goals for leads and opportunities
  • Work with Marketing and Sales Ops teams to manage measurement of every event program's impact through SFDC reporting, evaluate event/campaign ROI, and present recommendations for improvement and ensure department consistency in reporting
  • Maintain weekly KPI and ROI reporting and dashboards for review across all events based on input from Marketing/Sales Ops team
  • Manage projects in Asana and import details for all Field Marketing events and ABM motions
  • Manage and control budget, maintain invoicing process and accounting for events to ensure consistent tracking across all regions
  • Bachelor's degree completed
  • Previous experience planning and coordinating marketing plans and events for education/academic audiences
  • Account based marketing experience
  • B2B and sales interactions are a must. Proven experience in a B2B marketing and events role (enterprise software, SAAS, education vertical) a plus
  • Self-motivated, able to work autonomously and proactively communicate across teams
  • Strong project management and organization skills with the ability to independently manage multiple initiatives at once
  • Innovate and bring new ideas and provide fresh perspectives on current field processes
  • Results oriented with experience using qualitative and quantitative metrics with a focus on revenue, conversion, sales, and other marketing goals
  • Excellent interpersonal skills both in person, by phone and over email with high integrity
  • Ability to travel 25% of each month
Desired Qualifications
  • Degree in Marketing, Business or equivalent
  • Experience marketing to education audiences/organizations
  • Excellent writing background for promotional emails, invitations and other event related materials
  • Knowledge of Marketo, Salesforce, Wordpress, Qualtrics and other event management softwares

5,001-10,000 employees

Experience management software
Company Overview
With Qualtrics XM, organizations can be at every meaningful touchpoint, for every experience, and predict which changes will resonate most with stakeholders. At Qualtrics, their mission is to close the experience gap.
  • Work hard/play hard - For every bit of hard work we put in, we have twice the fun. Whether that means taking a break in a massage chair or hitting the slopes after work, Qualtrics makes sure that employees take time to recharge and live it up. Everyone receives $1500 annually to spend on a ‘bucket list’ adventure.
  • Upward mobility - Because we’re a hyper-growth company, getting promoted and taking on more opportunity is always an option. We hire individuals who have what it takes to quickly step into the next role and take on opportunities beyond their core job description.
  • Office perks - We believe in a workspace that allows you to take a breather and pepper fun throughout your day. Grab a beer in the Dublin office pub, enjoy Seattle’s rooftop patio overlooking the Puget Sound, or raid one of the many kitchens around Provo’s office.
  • Global - Qualtrics employees are plugged into a network of experienced professionals around the globe. With weekly company-wide video meetings and our own internal social network, employees get global experience and stay up-to-date on what’s happening across the organization.
  • Total rewards - The term “benefits” doesn’t really do our employee rewards program justice. We provide medical, dental, and vision insurance, 20+ days of annual leave, generous retirement fund contributions, quarterly bonuses, and tons of career mobility.
  • High bar - We don’t hire cutthroat individuals who only care about themselves. We’re looking for top performers with a wide array of professional and personal experience. Our employees are driven, intelligent, diverse and interesting people who work well in teams and know how to have fun.
Company Core Values
  • Transparent - Our default is to share, leading to open debate, trust, and decisions based on data, not politics.
  • All in - We bet on Qualtrics and Qualtrics bets on us. This is our company. We deliver, whatever it takes.
  • Customer obsessed - If a customer is upset, we failed. Period. We learn, and we fix it.
  • One team - There is only one team at Qualtrics. We win and lose together and never say, 'That's not my job'.
  • Scrappy - We're smart, resourceful, and find a way. We write our own story instead of following others.