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Digital Marketing Specialist
Posted on 4/26/2022
Experience Level
Desired Skills
Google AdWords
  • 2+ years of digital marketing or demand generation, in Business-to-business (B2B) SaaS environment
  • Experience managing paid advertising budgets to meet lead, opportunity, and pipeline goals
  • Experience demonstrating positive ROI from paid advertising budgets all the way to closed-won revenue
  • Experience tracking and reporting on Return on Ad Spend (ROAS) as a key metric
  • Understanding of Marketing Automation
  • Proficiency in analytical insights and reporting
  • Collaborative, creative, marketer willing to test big ideas and apply findings to future campaigns
  • Paid Search Experience
  • Managed at least $100k in yearly budget
  • Create, improve, and analyze international advertising campaigns in Google Ads, Microsoft Ads, and other digital channels
  • Identify growth and efficiency opportunities across budgets at global scale. Manage pacing and budget reallocation to drive positive Return on Investment (ROI) goals
  • Leverage prioritization to multitask across teams, projects and priorities
  • Analyze large datasets to uncover new growth and optimization opportunities, targeting strategies, channels, and more
  • Drive leads, opportunities, and pipeline for Enterprise, Mid-Market, SMB, and Self-Serve segments
  • Create targeted, detailed landing page content working with our product marketing and product management teams to promote products, services, webinars, content, and more
  • Take ownership of ad campaign assessments and deep-dive into ad campaign metrics to evaluate their impact down the funnel
Desired Qualifications
  • Experience with in Business-to-business (B2B) SaaS
  • Experience with Marketo, Salesforce, and Domo
  • Google Ads Certified

201-500 employees

Feature management platform
Company Overview
LaunchDarkly’s mission is to help software teams to innovate faster but with control. The company is building a SaaS platform for developers to manage feature flags which enable teams to accelerate their software deployments while reducing risk.
  • Flexible work environment - Making an inclusive space for everyone means recognizing we all have our own individual working styles and needs.
  • Health and wellness - LaunchDarkly offers full coverage with health, dental, and vision plans for you and your dependents.
  • Salary and options - We're all in this together. LaunchDarkly offers competitive pay, equity, and the option to participate in a 401(k) program.
  • Learn and grow - We love to see our own continue to grow their skill sets—whether that's taking a class or attending a conference.
Company Core Values
  • Respect and integrity for our team, our customers, and our community.
  • We believe in teams, not fiefdoms. Leaders, not tyrants.
  • We're building a place where you can learn and grow.
  • Work is not life.