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Full-Time

Ecommerce Lifecycle Marketing Manager

Confirmed live in the last 24 hours

JD.com Inc

JD.com Inc

10,001+ employees

China's largest online retailer and technology services

AI & Machine Learning
Industrial & Manufacturing
VR & AR
Robotics & Automation
Consumer Goods
Venture Capital
Data & Analytics

Senior

London, UK

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Product Management
Data Analysis
Requirements
  • Bachelor's degree or higher.
  • 5+ years of work experience in CRM/Lifecycle Marketing, retention marketing, or a digital marketing/analytics function that utilizes email marketing, mobile marketing, or other owned channels.
  • Recent experience in platform operations or integrated marketing within the eCommerce industry in the UK market.
  • Professional experience and a strong grasp of software application operations.
  • Analytical thinking and data analysis skills to drive daily operational tasks.
  • Good communication skills to collaborate with different stakeholders, including technical and business teams in various countries and time zones.
  • Creativity and idea generation skills.
Responsibilities
  • Responsible for the marketing operation of the UK independent mobile app and web app to improve user engagement, upsells, retention, and re-engagement.
  • Manage end-to-end processes for integrated campaigns across coupons, push notifications, in-app messages, and in-product content—including identifying campaign opportunities, developing strategy and messaging, overseeing asset creation, reporting, and optimizing ongoing campaigns.
  • Identify lifecycle areas of opportunity and implement programs to increase conversions and optimize retention.
  • Plan various themed activities based on user insights and habits, in conjunction with UK holidays and trends, to boost sales.
  • Analyze the browsing behavior of UK users to understand their product preferences.
  • Implement scalable retention marketing programs using A/B and multivariate testing strategies and quickly apply insights.
  • Collaborate with product managers to optimize page layouts and increase user return rates.

JD.com is China's largest online retailer, offering a wide range of products from fresh food to electronics, with a nationwide fulfillment network enabling same- and next-day delivery. The company is transitioning to a technology and service enterprise, leveraging cutting-edge technology and infrastructure to serve nearly 600 million customers and promote innovation across various industries.

Company Stage

Series B

Total Funding

$7.9B

Headquarters

Chaoyang, China

Founded

1998

Growth & Insights
Headcount

6 month growth

0%

1 year growth

0%

2 year growth

-8%