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Full-Time

Product Lifecycle Marketing Manager

Remote

Confirmed live in the last 24 hours

Numerade

Numerade

501-1,000 employees

Online platform for STEM education solutions

Education
Consumer Software

Junior, Mid

Remote in USA

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Sales
Marketing
Data Analysis
Requirements
  • Bachelor’s degree in Product Management, Marketing, Communications, or a related field.
  • At least 2-5 years of experience in programmatic email, sms, etc. marketing, with a focus on life cycle campaigns.
  • Proven track record of developing and executing successful email, SMS, etc. campaigns that drive user conversion and retention.
  • At least one year of experience with iterable
  • Strong analytical skills with experience in data analysis and reporting.
  • Proficiency in email marketing tools and platforms, as well as knowledge of CRM systems.
  • Understanding of email deliverability and compliance regulations.
  • Exceptional written and verbal communication skills.
  • Ability to work cross-functionally and manage multiple projects simultaneously.
  • Creative thinker with a strong attention to detail.
Responsibilities
  • Create and maintain user segmentation to ensure the delivery of relevant and personalized email content to different user groups based on their behavior, preferences, and stage in the customer life cycle.
  • Develop and execute campaigns across the entire journey of our users via email, sms, another other channels focused on converting registered users into paid subscribers by highlighting the value propositions and benefits of our premium features and services.
  • Design and implement retention campaigns (via email, sms, other communication channels) to keep existing paid subscribers engaged, informed, and satisfied with the product, and reduce churn rate.
  • Regularly perform A/B testing to optimize email elements like subject lines, content, and calls to action. Analyze data to make data-driven decisions for future campaigns.
  • Track and analyze the performance of email campaigns using relevant KPIs (e.g., open rates, click-through rates, conversion rates, and retention rates). Provide regular reports and insights to stakeholders.
  • Work closely with the Product, Sales, and Content teams to ensure alignment in messaging and to leverage insights that can enhance email campaign strategies.
  • Ensure that all email campaigns comply with applicable laws and regulations (such as CAN-SPAM and GDPR), and adhere to email marketing best practices.
  • Implement mechanisms for collecting feedback from users through emails, and liaise with the Product team for incorporating this feedback to improve the product and services.
  • Automate email and other channel campaign processes and workflows to scale efforts efficiently and ensure timely communication with users.
  • Coordinate with the Content team to include relevant educational materials, tips, and resources in emails that provide value to subscribers.
  • Develop, own and drive the martech, database/CRM roadmap.

Numerade provides educational resources specifically for students studying STEM subjects, including high school and college levels. The platform offers step-by-step video solutions to textbook problems, full-length bootcamps that mimic semester-long courses, and a feature called SnapSolve, which allows students to take a picture of a question and receive an instant video explanation. This makes it easier for students to understand complex topics quickly. Numerade operates on a subscription model, giving users access to a vast library of educational content, while also offering a freemium option for limited free access. The company stands out from competitors by employing a large team of 1,700 PhDs and teaching assistants to ensure high-quality content. The goal of Numerade is to improve academic performance in STEM subjects, as evidenced by the 97% of users who report better grades after using the platform.

Company Stage

Series A

Total Funding

$27.3M

Headquarters

Santa Monica, California

Founded

2019

Growth & Insights
Headcount

6 month growth

-7%

1 year growth

-15%

2 year growth

-34%
Simplify Jobs

Simplify's Take

What believers are saying

  • Numerade's partnerships with educational institutions and initiatives like free access for LAUSD students demonstrate a strong commitment to educational equity and community impact.
  • The launch of innovative features like AceChat and Study Groups highlights Numerade's focus on interactive and personalized learning experiences.
  • A $100 million valuation underscores investor confidence and the company's potential for significant growth in the EdTech market.

What critics are saying

  • The competitive EdTech market requires continuous innovation to maintain differentiation and market share.
  • Reliance on a subscription-based model may limit accessibility for students from lower-income families, despite freemium offerings.

What makes Numerade unique

  • Numerade's SnapSolve feature offers instant video solutions to complex STEM problems, setting it apart from traditional text-based solutions.
  • The integration of generative AI, such as Ace Images, enhances learning by providing AI-generated visual aids, a unique offering in the EdTech space.
  • Numerade's extensive library of over 3 million videos created by 1,700 PhDs and teaching assistants ensures high-quality, expert-verified content.