Full-Time

Product Lifecycle Marketing Manager

Confirmed live in the last 24 hours

Numerade

Numerade

501-1,000 employees

Online platform for STEM education solutions

Education

Mid

Remote in USA

Category
Growth Marketing
Growth & Marketing
Required Skills
Product Management
Marketing
Data Analysis
Requirements
  • Bachelor’s degree in Product Management, Marketing, Communications, or a related field.
  • At least 2-5 years of experience in programmatic email, sms, etc. marketing, with a focus on life cycle campaigns.
  • Proven track record of developing and executing successful email, SMS, etc. campaigns that drive user conversion and retention.
  • At least one year of experience with iterable
  • Strong analytical skills with experience in data analysis and reporting.
  • Proficiency in email marketing tools and platforms, as well as knowledge of CRM systems.
  • Understanding of email deliverability and compliance regulations.
  • Exceptional written and verbal communication skills.
  • Ability to work cross-functionally and manage multiple projects simultaneously.
  • Creative thinker with a strong attention to detail.
  • Familiarity with the education technology industry is a plus.
Responsibilities
  • User Segmentation and Personalization - Create and maintain user segmentation to ensure the delivery of relevant and personalized email content to different user groups based on their behavior, preferences, and stage in the customer life cycle.
  • Conversion-Focused Campaigns - Develop and execute campaigns across the entire journey of our users via email, sms, another other channels focused on converting registered users into paid subscribers by highlighting the value propositions and benefits of our premium features and services.
  • Retention-Focused Campaigns- Design and implement retention campaigns (via email, sms, other communication channels) to keep existing paid subscribers engaged, informed, and satisfied with the product, and reduce churn rate.
  • Testing and Optimization- Regularly perform A/B testing to optimize email elements like subject lines, content, and calls to action. Analyze data to make data-driven decisions for future campaigns.
  • Performance Monitoring and Reporting- Track and analyze the performance of email campaigns using relevant KPIs (e.g., open rates, click-through rates, conversion rates, and retention rates). Provide regular reports and insights to stakeholders.
  • Cross-Functional Collaboration- Work closely with the Product, Sales, and Content teams to ensure alignment in messaging and to leverage insights that can enhance email campaign strategies.
  • Compliance and Best Practices- Ensure that all email campaigns comply with applicable laws and regulations (such as CAN-SPAM and GDPR), and adhere to email marketing best practices.
  • User Feedback- Implement mechanisms for collecting feedback from users through emails, and liaise with the Product team for incorporating this feedback to improve the product and services.
  • Automation and Scalability- Automate email and other channel campaign processes and workflows to scale efforts efficiently and ensure timely communication with users.
  • Educational Content- Coordinate with the Content team to include relevant educational materials, tips, and resources in emails that provide value to subscribers.
  • Martech, Database/CRM - Develop, own and drive the martech, database/CRM roadmap.

Numerade offers educational resources for students in STEM subjects, including video solutions to textbook problems, bootcamps, and a feature called SnapSolve that provides instant video explanations for questions. The platform is unique due to its extensive library created by a team of 1,700 PhDs and teaching assistants, ensuring high-quality content. It operates on a subscription model, with a freemium option for limited access, aiming to improve academic performance, as shown by 97% of users reporting better grades.

Company Stage

Series A

Total Funding

$25.3M

Headquarters

Santa Monica, California

Founded

2019

Growth & Insights
Headcount

6 month growth

-7%

1 year growth

-15%

2 year growth

-32%
Simplify Jobs

Simplify's Take

What believers are saying

  • Numerade's partnership with George Fox University expands its reach in STEM education.
  • AceChat provides real-time feedback and personalized content, enhancing learning outcomes.
  • Numerade's free access initiative with LAUSD bridges educational gaps post-pandemic.

What critics are saying

  • Dependence on AI tools may limit students' critical thinking and problem-solving skills.
  • Subscription-based model may limit access for low-income students without free initiatives.
  • High competition in the edtech market could challenge Numerade's growth and market share.

What makes Numerade unique

  • Numerade offers SnapSolve, providing instant video solutions to complex STEM questions.
  • AceChat is the world's first video-based AI study bot for STEM subjects.
  • Numerade's Ace Images feature uses AI-generated visuals to aid STEM learning.

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