The Content Marketing Manager will define and execute strategy for content marketing initiatives across multiple platforms and formats, to drive thought leadership, traffic, and sign-ups. The role is both critical to establishing Cloudways as a brand, and delivering quality traffic that converts to users.  

What You’ll Be Doing: 

• Own and execute content strategy and plan to 2X traffic, signups and conversions from the blog within 12-months
  • Collaborate with marketing leadership to develop and execute holistic content marketing strategy across all channels to drive results around organic search (impressions, clicks), CTA clicks, signups & conversions.
  • Conduct competitive analysis and audits to ensure we are ahead of the curve
  • Monitor old (decay) & new content for search visibility, brand voice, consistency, and quality
  • Develop and execute content creation, repurposing, and distribution across channels to maximize results and reduce workload
  • Collaborate with community, marketing, WordPress, agency, ads, and various teams to drive measurable blog contribution to lead gen.
  • Grow Cloudways newsletter subscribers from X to Y. And improve email engagement.
  • Create and maintain content marketing playbook and standard procedures and ensure compliance
• Outrank competitors on Key Landing Pages in next 6 months with 2X Traffic Improvement from Organic
  • Collaborate with the SEO and Customer Success teams to overhaul landing pages with “4 steps of buyer decision process”
  • Improve the visitor flow on the pages by continuous monitoring through hotjar.
  • Collaborate with the CRO team to A/B test for continuous improvement of CTR to signup page.
  • Implement/execute internal linking best practice
  • Update landing pages on regular basis with new features, customer reviews
  • Report on results following different initiatives on weekly basis
• Own content for product launches to maximize and drive key performance outcomes
  • Collaborate with marketing leads to develop product launch strategy and plans for content
  • Execute plans to maximize engagement, impressions, and conversions
  • Collaborate with other teams like WordPress, advertising, content, and agency teams to align social plans for maximizing launch impact
  • Report on results following launches and develop ideas to improve on every launch
  • Create and maintain product launch playbook and standard procedures for content teams
• Own content team quality & efficiency KPIs
  • Review and improve the current SOPs and workflows and define the success criteria for each.
  • Own content calendar and deadlines (achieving 90% set deadlines)
  • Onboard new writers with proper onboarding plans & goals
  • Ensure team leads become the owners of different initiatives and drive results accordingly.

What You’ll Add to DigitalOcean: 

• BA/BS degree or equivalent working experience (Mass Communications, Marketing, Computer Science)
• 3 years of experience in producing content for the web specifically, as well as channel-specific knowledge (blog, web copy, social media, etc.)
• Past experience of working with SEO content, landing page copywriting, CRO.
• In-depth knowledge of the content clusters, co-creating content with influencers and customers.
• Experience in producing smart CTAs according to the visitor lifecycle stage
• Advance knowledge of Google Analytics and other content analytics tools.
• Advance knowledge of content decay and improving old content
• Knowledge of internal linking techniques
• Able to build content distribution plans for different content types
• Understand the buyer decision process and content needed to help customer make a decision
• Good time-management & team management skills
• Setup content quality and efficiency KPIs
• Build dashboards with BI team to show the progress of each initiative
• Ability to multitask
• Strong interpersonal and communication skills
• Critical-thinker and problem-solver

Why You’ll Like Working for DigitalOcean:

• We reward our employees. The salary range for this position is based on relevant years of experience and skills. Employees may qualify for a bonus in addition to base salary; bonus amounts are determined based on company and individual performance. We also provide equity compensation to eligible employees including grants of equity upon hire and the option to participate in our Employee Stock Purchase Program.
• We value development. You will work with some of the smartest and most interesting people in the industry. We are a high-performance organization that is always challenging our teams and employees to continuously grow. We maintain a growth mindset in everything we do and invest deeply in employee development through formalized mentorship and other internal programs. We provide all employees with reimbursement for relevant conferences, training, and education.
• We care about your well-being. In addition to cash and equity compensation, we also offer employees a competitive array of benefits. In the United States, these include health insurance, unlimited vacation, retirement benefits, a generous parental leave program, and additional resources to support employees’ overall well-being. While the philosophy around our benefits is the same worldwide, specific benefits may vary in other countries due to local regulations and preferences.
• We value diversity and inclusivity. We are an equal opportunity employer and we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

*This is a remote role

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