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Full-Time

Paid Social Account Manager

Posted on 4/15/2024

Kargo

Kargo

501-1,000 employees

Advertising technology for mobile and CTV

Enterprise Software

Compensation Overview

$75k - $90kAnnually

+ OTE

Mid

New York, NY, USA

Category
Customer Success Management
Sales & Account Management
Required Skills
Communications
Facebook Ads
Management
Marketing
Requirements
  • At least 4 years of paid Facebook advertising & campaign management experience
  • Understanding & experience with performance marketing goals & methods
  • Trustworthy in managing larger ad budgets and meeting deadlines with 100% consistency
  • Substantial analytical & spreadsheet/Excel skills
  • Proactive approach to identifying and solving issues
  • Effective communication skills both written and verbal with attention to detail
  • Ability to thrive in a dynamic, fast-paced startup environment
  • Good knowledge around Instagram, Pinterest, and Snapchat performance marketing is a plus
  • Experience with 3rd party social platforms (especially StitcherAds) is a plus
  • History of managing a small team is a plus
Responsibilities
  • Support Account Directors with campaign & account management duties
  • Delegate campaign management & technical tasks to Campaign Managers
  • Analyze direct response performance & compile custom reporting according to customer needs
  • Create, edit, optimize and scale social media campaigns based off complex performance trends
  • Train self-serve users in how to best use the StitcherAds software
  • Assist with back-end process such as feed mapping, creative scoping and more
  • Troubleshoot technical assets such as product catalogs, FB pixels, offline data sets and more
  • Provide regular feedback to product team sourced from customers & your own experience
  • Communicate regularly with stakeholders of your accounts on performance, measurement, testing plans, creative opportunities and more

Kargo specializes in advertising technology, focusing on mobile advertising while also serving connected television (CTV), social media, and e-commerce platforms. The company assists over 200 brands in launching and managing their ad campaigns through a media activation platform that integrates with leading Demand-Side Platforms (DSPs). This integration simplifies the process for advertisers to activate their campaigns across various digital channels. Kargo's unique "Create Once, Run Everywhere" approach allows brands to create a single ad that can be deployed across multiple platforms, ensuring a consistent message. The company offers a range of full-funnel advertising solutions designed to enhance consumer engagement and brand awareness, ultimately helping brands achieve better returns on their ad spend. Kargo differentiates itself through its focus on premium supply and creative excellence, making it a leader in the mobile advertising space.

Company Stage

Seed

Total Funding

$6.7M

Headquarters

New York City, New York

Founded

1999

Growth & Insights
Headcount

6 month growth

-2%

1 year growth

-2%

2 year growth

-2%
Simplify Jobs

Simplify's Take

What believers are saying

  • Partnerships with companies like AdLib and VIDAA expand Kargo's market presence and offer clients access to innovative ad formats and technologies.
  • The launch of proprietary solutions like the creative science solution for APAC and the CORE cross-channel ad tool in NZ highlights Kargo's commitment to innovation and market expansion.
  • Entering new markets such as India and hiring key leaders like Rachit Uppal demonstrates Kargo's growth potential and strategic focus on global expansion.

What critics are saying

  • The highly competitive ad tech market requires continuous innovation to maintain a competitive edge, posing a risk if Kargo fails to keep up.
  • Integration challenges with new partners and technologies could lead to operational inefficiencies and impact service quality.

What makes Kargo unique

  • Kargo's 'Create Once, Run Everywhere' approach simplifies ad deployment across multiple platforms, ensuring consistent brand messaging, unlike competitors who may require separate creatives for each channel.
  • Their direct integration with leading DSPs allows for seamless media activation, providing a streamlined process for advertisers to launch and manage campaigns.
  • Kargo's focus on premium supply and creative excellence sets them apart in the competitive advertising landscape, ensuring higher engagement and brand lift for their clients.

Benefits

Flexible PTO + 10 Sick days a year

Tuition Reimbursement

Monthly Wellness Benefit

Daily complimentary lunch when working at the Kargo office

INACTIVE