Content & Social Lead @ Hogarth

Content & Writing (2)
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Hogarth is the Global Content Production Company. Part of WPP, Hogarth partners with one in every two of the world’s top 100 brands including Coca-Cola, Ford, Rolex, Nestlé, Mondelez and Dyson. With a breadth of experience across an extensive range of sectors, Hogarth offers the unrivaled ability to deliver relevant, engaging, and measurable content across all channels and media - both established and emerging. The number of channels at our fingertips; the need for speed; and the drive for mass personalisation, all mean that brands need different solutions. Our global team of over 7,500 craft and technology experts brings together creative, production and innovation to help clients navigate this exciting and ever-changing world of today’s content experience.

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. Working at WPP means being part of a global network of more than 100,000 talented people dedicated to doing extraordinary work for our clients. We operate in over 100 countries, with corporate headquarters in New York, London and Singapore. WPP is a world leader in marketing services, with deep AI, data and technology capabilities, global presence and unrivalled creative talent. Our clients include many of the biggest companies and advertisers in the world, including approximately 300 of the Fortune Global 500. Our people are the key to our success. We're committed to fostering a culture of creativity, belonging and continuous learning, attracting and developing the brightest talent, and providing exciting career opportunities that help our people grow.

ABOUT THE ROLE

Working with a market-leading global CPG business, the Content & Social Leadis responsible for overseeing the content team that drives End-to-End content creation for the brands within your category remit. The focus of the role is to guarantee creative excellence, brand consistency and effectiveness (ROI) across always-on and social-first content, leading content production efforts via traditional and Gen AI driven approaches, and representing Hogarth as the client's leading social first content agency.

The role will report directly into Hogarth's Content & Social Strategy Director.

WHAT YOU’LL DO

Contribute to the development and execution of a market-specific content strategy that aligns with your brands' global direction while resonating deeply with local cultural nuances and trends.
Be accountable for content effectiveness and production excellence for the brands social & content assets across consumer and shopper digital touchpoints
Act as the brands' expert on the local market, possessing an intimate understanding of the local market culture, communities, and social media platforms and trends.
Oversee the end-to-end content creation process, from ideation and planning (in conjunction with brand managers) through to production execution and optimisation, ensuring all content aligns with brand guidelines, BET strategy and assets – ensuring work resonates with the communities that our client engages with.
Support brand managers with creation of clear and insightful briefs that inform agency partners and the local creator ecosystem.
Ensure the brand’s digital content is culturally relevant, engaging and authentic content output.
Act as the hub between brand, social, and content pods, working closely with Community Specialists to analyse content performance metrics, derive actionable insights, and adapt the content strategy to optimise engagement, reach, and overall ROI.

ABOUT YOU

WHAT YOU’VE BRING

Content Creation Leadership: Proven experience in leading creative content teams or projects, ideally in the respective category or a related industry.
Expertise in Production: Demonstrable experience in the production of social and content assets, with experience across integrated campaign work a bonus
Social Media Content Creation: Experience as a social media content creator is highly desirable with strong understanding for local culture and platform nuances and trends.
Proven Strategic & Creative Skills: A portfolio demonstrating strong content strategy development, execution, and a track record of creating engaging, on-brand content.
Tech-Forward Approach: Experience exploring and implementing new content creation technologies, with a willingness to embrace and experiment with AI tools.
Agency Management: Proven success briefing, managing, and collaborating effectively with external agencies, ensuring high-quality output and brand consistency.
Data-Driven Mindset: Comfort using analytics to measure content performance, derive insights, and make data-informed decisions to optimise content strategy.
Gen AI Application (desirable): Demonstrable experience using generative AI tools for content creation
Product Knowledge: Strong understanding of the respective products, trends, ingredients, and industry terminology for the respective brand(s).
Passion for Growth: A demonstrable passion to build brand desire and drive purchase through conversion, keeping up with trends, key players and insights and reflecting a genuine enthusiasm for the field.
Quality Control: Implementing processes to review and approve agency-created content, ensuring alignment with brand standards and messaging.
Cultural Sensitivity (preferred): Understanding nuances of working with agencies across different regions, respecting cultural differences and adapting communication styles

WHAT YOU’RE GREAT AT

Core Content Creation & Leadership:

Exceptional Writing & Editing: Mastery of grammar, tone, and crafting compelling copies across various formats (social posts, articles, video scripts, etc.).
Visual Storytelling: Strong understanding of visual elements (photography, video, graphics) and how they contribute to brand storytelling.
Content Strategy: Ability to develop and execute data-driven content plans aligned with brand goals, target audience, and different platforms.
Team & Project Management: Experience leading, motivating, and providing clear direction to internal teams and external agencies, ensuring deadlines and quality
Performance Analysis: Tracking content performance metrics, deriving insights, and adapting strategies to optimise engagement and achieve objectives.

Inquisitive about Technology & AI Integration:

Generative AI Understanding: Knowledge of how Gen AI tools work, their capabilities and limitations in content creation (e.g., generating copy ideas, image prompts).
Tech-Savviness (preferred): Comfort exploring and evaluating new content creation tools and relevant platforms (AR/VR, interactive experiences, etc.).
Data-Driven Approach (preferred): Leveraging data and analytics to inform AI-powered content decisions, personalise experiences, and maximise impact.
Ethical Considerations (preferred): Awareness of potential biases and ethical implications of using AI in content creation, ensuring responsible and inclusive practices.

Diversity & Inclusion

Please contact [email protected] if you need the job advert or form in another format.

Our Hogarth Values:

Hands on
No egos here. Just a shared drive to roll up our sleeves and make great things happen. Every project--big or small, gets our full energy because we believe in doing things right. Every single time. It's how we deliver real results without cutting corners.

Honesty
We are real and authentic – with each other and in our work. Honest, direct communication builds the trust we need to collaborate, grow, and make meaningful things together. It’s not always easy but it’s always worth it.

Heart & Soul
We bring heart to everything we make. Passion, pride and relentless drive push us beyond “good enough” ––because we care deeply about our craft, and we’re always chasing better. We love what we do, and it shows.

Happy Family
Creating a space where everyone feels valued--even when opinions differ, makes this a supportive and inclusive environment for our people. We embrace our differences, celebrate our wins together, and never lose our sense of humor.

Hungry
Curiosity keeps us hungry. We question, experiment, and always seek out what's next. We never settle, and we never stop learning.

Inclusion and Impact

WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

Please contact [email protected] if you need the job advert or form in another format.

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Content & Social Lead

9 month MTC

Hogarth

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