Full-Time
Director of Product Marketing
Adtech, AI-powered Marketing Solutions
Posted on 9/26/2025
Samba TV
201-500 employees
Delivers TV audience measurement and insights
Compensation Overview
$170k - $190k/yr
New York, NY, USA
In Person
 Product (1) |
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- 5–8 years of product marketing experience in Adtech, Martech, or data-driven SaaS, with a strong focus on audiences and ad targeting.
- Proven ability to translate complex AI and data-driven capabilities into clear, differentiated narratives that resonate with technical and business stakeholders.
- Strong understanding of identity resolution, audience segmentation, AI-driven targeting, and measurement models in advertising.
- Demonstrated ability to gather and apply customer insights from research, meetings, and direct engagement to shape positioning and GTM strategy.
- Experience collaborating with Adtech partners such as The Trade Desk, Google, Amazon, Snowflake, Databricks, LiveRamp, or major DSP/SSP platforms.
- Exceptional writing and storytelling skills for both technical and non-technical audiences.
- Strong cross-functional collaboration skills across Product, Sales, Partnerships, and Marketing teams.
- Comfortable operating in a fast-paced, growth-oriented environment with evolving product lines and market dynamics.
- Bachelor’s degree required.
- Define and communicate differentiated product storytelling that highlights the unique value of Samba’s solutions to diverse stakeholders, from agency planners and brand marketers to platform decision-makers and data scientists.
- Monitor and analyze industry trends in audience targeting, AI in advertising, signal aggregation, and privacy legislation, translating insights into positioning and messaging.
- Build a deep understanding of customer needs through market research, prospect engagement, and direct interaction with clients.
- Collaborate with Product Management to provide market feedback, influence roadmap priorities, and define competitive differentiation across identity, AI models, and audience products.
- Create high-impact collateral and sales narratives tailored to agency, brand, and platform use cases.
- Support sales enablement programs by providing messaging frameworks, competitive insights, and materials that empower field teams.
- Contribute to thought leadership initiatives including blog posts, conference content, and analyst briefings focused on AI, audiences, and outcomes.
- Partner with Sales and Partnerships to expand adoption of Samba’s solutions across DSPs, clean rooms, and platform integrations.
- Support execution of go-to-market strategy for Samba TV’s audience and measurement solutions, ensuring commercial readiness and market alignment.
- Reinforce storytelling consistency internally by supporting training sessions and partner education.
Samba TV collects and analyzes TV viewing data to help advertisers, broadcasters, and content creators understand what people watch. It embeds its technology in about 35 million smart TVs across 20 brands, creating a large viewership database and a household identity graph. The system works by using a proprietary multi-source panel from participating TVs to gather viewing activity, then turning that data into insights and analytics that clients can use to plan ads, optimize content, and measure performance. What sets Samba TV apart is the size and scope of its data: it claims the largest end-to-end viewership dataset and identity graph in the industry, with a panel hundreds of times larger than typical measurements and broad brand partnerships, while offering privacy controls for viewers who opt in or out. The company aims to provide data-driven, actionable insights to improve advertising effectiveness and content delivery across the global smart TV market.
Company Size
201-500
Company Stage
Debt Financing
Total Funding
$75.7M
Headquarters
San Francisco, California
Founded
2008
Simplify's Take
What believers are saying
- Agentic advertising demand creates new monetization for real-time identity resolution.
- MediaTek, InfoSum, and Attain expand distribution, privacy, and measurement capabilities.
- Up to $60 million financing supports AI development and acquisition opportunities.
What critics are saying
- VideoAmp and The Trade Desk already compete for omnichannel measurement budgets.
- Walled gardens can restrict APIs, weaken activation, and commoditize Samba's data.
- OEMs can internalize ACR and audience measurement, removing Samba's embedded moat.
What makes Samba TV unique
- Built into 48 million addressable TVs, powering household identity graph scale.
- Combines ACR, panel, and first-party data across broadcast, streaming, and digital.
- Project Gravity links Samba's identity graph to 40+ ad platforms.
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People at Samba TV who can refer or advise you
Benefits
Flexible Work Hours
Remote Work Options
Professional Development Budget
Mental Health Support
Company Equity
Employee Discounts
Growth & Insights and Company News
6 month growth
↑ 0%1 year growth
↑ 1%2 year growth
↓ -7%Samba TV secures new funding of up to $60 million. SAN FRANCISCO - Samba TV has announced that it has secured new financing from Horizon Technology Finance Corporation, an affiliate of Monroe Capital, with an initial venture debt facility of $30 million, and up to $30 million more to support future growth. Samba TV said it will use the capital to accelerate the AI transformation in media and advertising, driving adoption of its advanced agentic advertising solutions. The financing will also support its efforts to expand its global operations and strategic partnerships, as a unified, cross-platform measurement source for global DSPs, SSPs and major platforms like TikTok and Snap. In addition, Samba reported that it "is now capitalized to continue its track-record of strategic acquisitions of technology companies." "The traditional advertising playbook is obsolete and Samba is delivering Agentic AI infrastructure the industry needs to execute with unified, real-time infrastructure to optimize every screen," said Ashwin Navin, CEO and co-founder of Samba TV. "This growth capital provides the strategic flexibility and firepower to aggressively execute our AI product roadmap, scale our global partnerships, and opportunistically execute on M&A opportunities when they present themselves. We chose to partner with Horizon because of their deep understanding of the technology landscape and their ability to provide sophisticated, non-dilutive capital solutions that align with our long-term vision." "The media and advertising sector is at a critical inflection point, and Samba has established itself as an indispensable global leader," said Mark Solovy, managing director and co-head, Technology Finance Group at Monroe Capital, the parent company of Horizon. "Samba TV's proprietary data, advanced AI platform, and its deep integration with the world's leading media platforms represent the exact kind of durable, scalable business model we seek to invest in. We are thrilled to provide the growth capital to support Ashwin and his team as they capitalize on this massive market opportunity."
Samba TV has secured up to $60 million in venture debt to fund acquisitions and develop AI-powered measurement tools, CEO Ashwin Navin told Axios. The funding reflects intensifying competition in the media measurement industry as advertisers demand real-time, cross-platform insights to optimise campaigns across television and digital channels. The venture debt will enable the company to scale its operations and expand its capabilities in tracking viewer behaviour and advertising effectiveness across multiple platforms.
Media intelligence firm Samba TV has announced a partnership with smart TV chipset supplier MediaTek, to launch 'Samba AI with MiraAware', an AI solution offering TV manufacturers, platforms and advertisers real-time, contextual intelligence for CTV content.
Samba TV and MediaTek launched Samba AI with MiraAware, an edge AI breakthrough that delivers real-time contextual intelligence to connected TVs (CTV).
Samba TV, a global leader in AI-powered media intelligence, announced a strategic international partnership with InfoSum, the world's leading data collaboration platform and part of WPP.