Full-Time

Lead Partner Marketing Manager

Updated on 3/18/2025

FullStory

FullStory

501-1,000 employees

Digital experience analytics platform for businesses

Compensation Overview

$130k - $155k/yr

+ Quarterly Performance-Based Bonuses

Senior

Remote in USA

Remote work is limited to candidates based in the United States.

Category
General Marketing
Growth & Marketing
Required Skills
Data Analysis
Requirements
  • 5-7+ years of experience in partner marketing, alliances, or channel marketing, preferably in SaaS or B2B tech.
  • Strong project management skills with the ability to juggle multiple initiatives and stakeholders.
  • Experience in developing and executing co-marketing programs with technology and agency partners.
  • Excellent communication, storytelling, and relationship-building skills.
  • Data-driven mindset with experience tracking and optimizing marketing performance.
  • Ability to work cross-functionally and influence without direct authority.
  • Passion for digital experience, analytics, and innovative marketing strategies.
Responsibilities
  • Act as a partner evangelist and the primary point of contact for Partners inside the Marketing team.
  • Identify where strategic partners should be incorporated and lead all new product introductions to the channel.
  • Own Marketing-sponsored partner events and collaborate with the Partner team on Partner-sponsored events.
  • Quarterback all content creation and promotion of partner-led solutions and Integrations across Marketing channels.
  • Maximize all Marketing Development Funds (MDF) from partners and track ROI.
  • Develop and execute partner marketing strategies that drive awareness, engagement, and revenue growth.
  • Support *Innovation days* execution in collaboration with key stakeholders to deliver pipeline.
  • Build and maintain strong relationships with partners, ensuring alignment on goals, messaging, and execution.
  • Measure and report on the success of partner marketing programs, identifying areas for improvement.

FullStory provides a platform for digital experience analytics, helping businesses understand user interactions on their websites and mobile apps. By capturing and analyzing these interactions, FullStory allows companies to identify problems, enhance user experiences, and increase conversions and customer satisfaction. The platform is beneficial for a variety of industries, including e-commerce, finance, and travel. FullStory operates on a Software-as-a-Service (SaaS) model, where clients subscribe and pay a recurring fee based on their usage and required features. This model supports scalability as businesses grow. FullStory differentiates itself by offering various pricing tiers to accommodate different business sizes and needs, along with a free trial to showcase its value. The company's goal is to empower businesses to optimize their digital presence through insightful data analysis.

Company Size

501-1,000

Company Stage

Late Stage VC

Total Funding

$195.2M

Headquarters

Atlanta, Georgia

Founded

2014

Simplify Jobs

Simplify's Take

What believers are saying

  • FullStory's integration with UserTesting and Canva expands its market reach.
  • Recognition in Deloitte Technology Fast 500 highlights FullStory's rapid growth potential.
  • Jason Wolf's appointment as President focuses on strategic growth and customer-centric strategies.

What critics are saying

  • Increased competition from UserTesting may challenge FullStory's market position.
  • Rapid AI evolution in retail could outpace FullStory's current offerings.
  • Data Direct's adoption may face challenges if clients are unprepared for AI integration.

What makes FullStory unique

  • FullStory offers pixel-perfect session playback for detailed user interaction analysis.
  • The platform provides AI-ready behavioral data through its Data Direct solution.
  • FullStory's SaaS model allows scalable solutions for businesses of all sizes.

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Benefits

Access 6 subsidized sessions with a coach per year

99% of health insurance premiums covered; 75% for dependents

Annual learning subsidy

Fully distributed workforce

Generous parental leave policy

10 days of company holidays

Unlimited time off

401(k) with a $2 to $1 match

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

-1%

2 year growth

-1%
Financial Post
Mar 18th, 2025
Fullstory Has Successful Second Half: Sees Sustained Enterprise Customer Growth, Launches Innovation Solutions with Google, and Becomes First In Industry Certified In Responsible AI

Fullstory has successful second half: sees sustained enterprise customer growth, launches Innovation Solutions with Google, and becomes first in industry certified in responsible AI.

PYMNTS
Dec 23rd, 2024
Ai To Power Personalized Shopping Experiences In 2025

Tech executives and investors told PYMNTS that artificial intelligence will reshape retail shopping in 2025, with AI assistants offering unprecedented personalization and handling up to 20% of eCommerce tasks, from product recommendations to customer service. Industry leaders from Citi, Google Cloud and global tech investment firms envision a future where shopping becomes more intuitive and efficient. However, they emphasize the need for careful implementation to ensure security and accessibility. AI Will Make Shopping ‘Black Mirror’ Real in 2025. Artificial intelligence will transform retail in 2025 by predicting consumer behavior with unprecedented accuracy and delivering personalization that might feel unsettlingly prescient, Lars Nyman, chief marketing officer at CUDO Compute, told PYMNTS

Cxperts
Dec 4th, 2024
Fullstory Level Up Series - Technical Dive Into Elements and Properties in Fullstory - November 2024

Recently, CXperts Inc. hosted a webinar in partnership with Fullstory that covered tips and new features in Data Studio, showing how users can work with AI-powered suggestions, create specific elements, and refine CSS selectors to capture more meaningful data.

MarTech Cube
Apr 23rd, 2024
Fullstory announced the launch of Data Direct

Fullstory, a leading behavioral data company, launched Data Direct, a new solution that syncs clean, structured, AI-ready behavioral data to a company's destination of choice.

Business Wire
Apr 22nd, 2024
Fullstory Unveils Data Direct - A New Solution That Fuels Enterprise Ai Initiatives With Behavioral Data

ATLANTA--(BUSINESS WIRE)--Fullstory, a leading behavioral data company, today launched Data Direct, a new solution that syncs clean, structured, AI-ready behavioral data to a company’s destination of choice. The solution will allow teams to activate their web and mobile sentiment signals (e.g., digital movements, intentions, interactions, patterns, etc.) to transform how they engage with customers and improve the bottom line. For the first time, high-quality and comprehensive behavioral data is available as a direct, standalone source that can be easily paired with AI, opening up new possibilities for businesses, including better personalization, forecasting, and modeling.“We’re seeing companies that have viewed themselves as customer-centric realize that they have significant blind spots when it comes to actually understanding their customers,” said Fullstory CEO, Scott Voigt. “What they are missing is only available through comprehensive first-party behavioral data, and Data Direct provides countless ways to take advantage of this rich data source. With Fullstory’s unique approach, digital behavioral data is captured and sent directly to their tech stack, so our customers can now understand their customers like never before.”High-quality behavioral data is proven to provide the insights and explanation required to bring enterprises closer to their customers. McKinsey & Company estimates that organizations that leverage customer behavioral insights outperform peers by 85% in sales growth and more than 25% in gross margin