Principal Product Marketing Manager

Who we are is what we do.

Deel and our family of growing companies are made up of global teams dedicated to helping businesses hire anyone, anywhere, easily. 

The team comprises over three thousand self-driven individuals spanning over 100 countries, and our unified yet diverse culture keeps us continually learning and innovating the platform and products for customers.

Companies should be able to hire the best talent anywhere in the world, so we are building the best platform to make that a reality. Our market-leading technology, expertise, and global team are crucial to the platform’s success. We deliver the best products and features in our space, enabling millions of jobs worldwide and connecting the global workforce with the best companies and opportunities.

Why should you be part of our success story?

A 30-mile hiring radius should no longer dictate how companies hire because exceptional talent lives everywhere. Deel sees a world without hiring borders and endless talent that pairs perfect candidates with great companies.

We offer global teams all the tools they need to hire, onboard, manage, pay, and scale at full speed. We aim to foster a diverse global economy by building a generational platform that seamlessly connects companies with talent worldwide.

After our successful Series D in 2021, we raised another $50M in 2023, doubling our valuation to $12B. There’s never been a more exciting time to join Deel — the international payroll and compliance market leader.

As a Principal Product Marketing Manager, you will be a senior leader responsible for defining and executing the go-to-market strategy for Deel Global Payroll. This role requires a deep understanding of the market, customers, and competition to develop compelling messaging, positioning, and strategies that drive demand, adoption, and growth. The ideal candidate will have a proven track record in product marketing, with experience leading cross-functional teams to launch and scale successful products in a dynamic market.

Key Responsibilities:

• Cross-Functional Leadership: Serve as a key liaison between marketing, product management, sales, and other departments to ensure alignment and effective communication. Influence and collaborate with stakeholders across the organization to drive product success.

• Go-to-Market Strategy: Develop and execute comprehensive go-to-market strategies for new product launches, feature enhancements, and market expansions. Align product positioning with business objectives to ensure successful market penetration and growth.

• Market Research & Analysis: Conduct in-depth market research to understand customer needs, competitive landscape, and industry trends. Translate insights into actionable strategies that differentiate our products in the marketplace.

• Positioning & Messaging: Craft clear and compelling messaging and positioning that resonates with target audiences. Ensure that all customer-facing materials (e.g., website, sales collateral, presentations) reflect the product’s value proposition.

• Product Launches: Lead the planning and execution of product launches, coordinating with cross-functional teams (e.g., product management, sales, customer success) to ensure seamless execution and strong market impact.

• Sales Enablement: Develop sales tools, training materials, and content to empower the sales team to effectively communicate the value of the product. Conduct training sessions and webinars to ensure sales teams are well-equipped to win in the market.

• Customer Advocacy: Collaborate with the Customer Marketing team to utilize customer insights to refine product marketing strategies and drive customer advocacy.

• Performance Measurement: Define key performance indicators (KPIs) and metrics to track the success of product marketing initiatives. Regularly report on performance, adjusting strategies as needed to optimize results.

• Thought Leadership: Represent the company at industry events, conferences, and webinars. Contribute to the development of thought leadership content, including blogs, whitepapers, and speaking engagements, to enhance brand credibility and authority.

Qualifications:

• Education: Bachelor’s degree in Marketing, Business, or a related field; MBA or advanced degree preferred.

• Experience: 10+ years of experience in product marketing, with at least 5 years in a senior or leadership role. Proven experience in B2B, SaaS, or technology industries is highly desirable.

• Skills:

  • Strong strategic thinking and analytical skills.

  • Exceptional written and verbal communication skills.

  • Proven ability to lead cross-functional teams and manage multiple projects simultaneously.

  • Deep understanding of market research techniques and data analysis.

  • Experience with product management and product lifecycle management.

  • Ability to thrive in a fast-paced, dynamic environment.

  • Leadership and mentoring abilities, with a track record of building and guiding high-performing teams.

• Tools: Proficiency in marketing automation platforms, CRM systems, and analytics tools (e.g., Salesforce, HubSpot, Google Analytics).

Total Rewards

Our workforce deserves fair and competitive pay that meets them where they are. With scalable benefits, rewards, and perks, our total rewards programs reflect our commitment to inclusivity and access for all. 

Some things you’ll enjoy

• Provided computer equipment tailored to your role

• Stock grant opportunities dependent on your role, employment status and location

• Additional perks and benefits based on your employment status and country

• The flexibility of remote work, including WeWork access where available

At Deel, we’re an equal-opportunity employer that values diversity and positively encourage applications from suitably qualified and eligible candidates regardless of  race, religion, sex, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, pregnancy or maternity or other applicable legally protected characteristics.

Unless otherwise agreed, we will communicate with job applicants using Deel-specific emails, which include @deel.com and other acquired company emails like @payspace.com and @paygroup.com. You can view the most up-to-date job listings at Deel by visiting our careers page.

Deel is an equal-opportunity employer and is committed to cultivating a diverse and inclusive workplace that reflects different abilities, backgrounds, beliefs, experiences, identities and perspectives.

Deel will provide accommodation on request throughout the recruitment, selection and assessment process for applicants with disabilities. If you require accommodation, please inform our Talent Acquisition Team at [email protected] of the nature of the accommodation that you may require, to ensure your equal participation.