Full-Time

Principal Product Marketing Manager

Global Payroll

Posted on 9/5/2024

Deel

Deel

5,001-10,000 employees

HR platform for managing global workforces

Data & Analytics
Consulting
Enterprise Software

Senior

Remote in UK

Flexibility of remote work, including WeWork access where available.

Category
Product Marketing
Product
Required Skills
Market Research
Product Management
Hubspot
Salesforce
Data Analysis
Google Analytics
Requirements
  • Bachelor’s degree in Marketing, Business, or a related field; MBA or advanced degree preferred.
  • 10+ years of experience in product marketing, with at least 5 years in a senior or leadership role.
  • Proven experience in B2B, SaaS, or technology industries is highly desirable.
  • Strong strategic thinking and analytical skills.
  • Exceptional written and verbal communication skills.
  • Proven ability to lead cross-functional teams and manage multiple projects simultaneously.
  • Deep understanding of market research techniques and data analysis.
  • Experience with product management and product lifecycle management.
  • Ability to thrive in a fast-paced, dynamic environment.
  • Leadership and mentoring abilities, with a track record of building and guiding high-performing teams.
  • Proficiency in marketing automation platforms, CRM systems, and analytics tools (e.g., Salesforce, HubSpot, Google Analytics).
Responsibilities
  • Serve as a key liaison between marketing, product management, sales, and other departments to ensure alignment and effective communication. Influence and collaborate with stakeholders across the organization to drive product success.
  • Develop and execute comprehensive go-to-market strategies for new product launches, feature enhancements, and market expansions. Align product positioning with business objectives to ensure successful market penetration and growth.
  • Conduct in-depth market research to understand customer needs, competitive landscape, and industry trends. Translate insights into actionable strategies that differentiate our products in the marketplace.
  • Craft clear and compelling messaging and positioning that resonates with target audiences. Ensure that all customer-facing materials (e.g., website, sales collateral, presentations) reflect the product’s value proposition.
  • Lead the planning and execution of product launches, coordinating with cross-functional teams (e.g., product management, sales, customer success) to ensure seamless execution and strong market impact.
  • Develop sales tools, training materials, and content to empower the sales team to effectively communicate the value of the product. Conduct training sessions and webinars to ensure sales teams are well-equipped to win in the market.
  • Collaborate with the Customer Marketing team to utilize customer insights to refine product marketing strategies and drive customer advocacy.
  • Define key performance indicators (KPIs) and metrics to track the success of product marketing initiatives. Regularly report on performance, adjusting strategies as needed to optimize results.
  • Represent the company at industry events, conferences, and webinars. Contribute to the development of thought leadership content, including blogs, whitepapers, and speaking engagements, to enhance brand credibility and authority.

Deel provides a platform that helps businesses manage their international workforces more easily. It offers a range of services including payroll processing, compliance monitoring, and immigration support, all integrated into one system. This allows companies to handle various HR functions from a single platform, which is especially useful for those with employees in different countries. Deel stands out from its competitors by combining multiple HR services into one cohesive solution, making it simpler for businesses to operate globally. The goal of Deel is to streamline the management of global teams, ensuring that companies can focus on their core operations while staying compliant with local laws and regulations.

Company Stage

Late Stage VC

Total Funding

$660.4M

Headquarters

San Francisco, California

Founded

2019

Growth & Insights
Headcount

6 month growth

-6%

1 year growth

0%

2 year growth

-2%
Simplify Jobs

Simplify's Take

What believers are saying

  • Deel's acquisition of Assemble enhances its HR platform capabilities.
  • Partnership with dLocal expands Deel's reach to 15 new countries.
  • Deel's $650 million funding highlights strong market position and growth potential.

What critics are saying

  • Rapid expansion may lead to integration challenges and cultural misalignment.
  • Exclusion from Rippling's tender offer could affect Deel's talent acquisition.
  • Zellis' AI-powered platform may intensify competition in the UK and Ireland.

What makes Deel unique

  • Deel integrates contracts, payments, and taxes into a single interface.
  • Deel offers comprehensive HR solutions for managing international workforces.
  • Deel's platform supports local payroll processing and compliance monitoring.

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Benefits

Remote Work Options

Stock Options

INACTIVE