Sr. Manager
Marketing Planning and Forecasting
Confirmed live in the last 24 hours
23andMe

501-1,000 employees

Personal genomics & biotechnology company
Company Overview
23andMe’s mission is to help people access, understand, and benefit from the human genome. The company has created the world’s largest crowdsourced platform for genetic research and is the only company with multiple FDA authorizations for genetic health risk reports. The company is also in development of discovery programs rooted in a diverse spectrum of human genetics to ultimately deliver reports and results from all spectrums of your DNA.
Biotechnology

Company Stage

N/A

Total Funding

$1.2B

Founded

2006

Headquarters

Sunnyvale, California

Growth & Insights
Headcount

6 month growth

-1%

1 year growth

-5%

2 year growth

18%
Locations
Sunnyvale, CA, USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Sales
Communications
Mergers & Acquisitions (M&A)
Marketing
CategoriesNew
Finance & Banking
Growth & Marketing
Requirements
  • 6+ years of experience in demand forecasting, strategic marketing, marketing channel management (such as web, digital, search, etc.) or related roles
  • B2C eCommerce experience
  • Bachelor’s degree in Business, Marketing, or related field
  • Proven track record in developing demand forecasting models and translating data insights
  • Deep knowledge of marketing techniques, campaign development, and digital strategies
  • Exceptional communication skills including presenting to C-level employees
  • Collaboration mindset, ability to balance different stakeholder needs across diverse teams and manage disparate mindsets to agreed-to outcomes
  • Ability to work from 23andMe’s Sunnyvale office three days/week
Responsibilities
  • Lead the development and enhancement of demand forecasting models that predict consumer engagement with telehealth services
  • Manage the marketing budget process from planning to execution
  • Take a leadership role to help formulate comprehensive marketing plans that align to 23andMe's financial and growth objectives
  • Manage the sales and retention reporting processes across the Lemonaid Health team
  • Uncover customer trends, preferences, and behavioral patterns across initiatives including pricing, new customer acquisition, customer retention, churn, life-time value (LTV), media spend and AB testing on the web channel
  • Foster strong collaboration across teams, with a specific focus on working closely with the media, product, and finance teams
Desired Qualifications
  • Work experience in direct-to-consumer telemedicine companies