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Full-Time

Principal Writer

Consumer Banking, Deposit Accounts & Savings, Bankrate

Confirmed live in the last 24 hours

Red Ventures

Red Ventures

1,001-5,000 employees

Digital media and services across sectors

Consumer Software
Financial Services
Education
Healthcare

Compensation Overview

$105k - $135kAnnually

Senior, Expert

Remote in USA

Category
Content Strategy
Editing & Proofreading
Content & Writing
Copywriting
Required Skills
Public Speaking
Social Media
SEO
Journalism
Requirements
  • Extensive knowledge and expertise in consumer banking, particularly checking and savings accounts as well as CDs.
  • Demonstrated expertise and experience, such as certifications like an MBA and/or financial services industry experience.
  • Proven experience creating compelling and informative content for various audiences, preferably in an editorial or journalism role.
  • Strong research, writing and editing skills, with an ability to convey complex information in a clear and accessible manner.
  • Proven ability to guide and develop a team of like-minded professionals while simultaneously performing the required duties of the principal writer position.
  • Comfortable with public speaking and monthly media appearances, with the ability to articulate ideas effectively and engage with different audiences.
  • Familiarity with advanced editorial strategies to maximize content distribution and engagement across multiple platforms.
  • Excellent interpersonal skills and the ability to build and maintain relationships with media professionals and industry influencers.
  • Self-motivated and able to work autonomously, as well as collaboratively in team and cross-functional settings.
  • Up-to-date knowledge of industry trends, regulations and best practices in consumer banking, especially for deposit accounts.
  • Passion for helping our audience understand the complexities of consumer banking and savings strategies.
Responsibilities
  • Research and write authoritative content on banking-related topics, particularly content focused on showcasing expertise in the deposits space.
  • Develop engaging and informative consumer banking articles, guides, product reviews and other forms of media that cater to the needs of diverse audiences.
  • Distribute and promote banking content across various channels, including social media, newsletters and partner websites.
  • Ensure banking content aligns with our brand voice, tone and style guidelines.
  • Guide and mentor a team of Bankrate deposits writers to help them further develop their voice, style and subject matter expertise in the consumer banking space.
  • Serve as a banking subject matter expert, representing Bankrate in media appearances, interviews, speaking engagements and on social media.
  • Communicate complex banking concepts in a clear and concise manner for different media formats, such as TV, radio, podcasts and online platforms.
  • Build and maintain relationships with journalists, reporters and influencers to secure media opportunities and expand our brand presence.
  • Stay up to date with banking industry news and trends, and contextualize that information into actionable takeaways for consumers.
  • Strategize new content types (such as video and other multimedia) to enhance the content experience and drive audience engagement.
  • Develop a strong personal brand as a trusted authority in the consumer banking space.
  • Proactively contribute to banking industry discussions and thought leadership initiatives through writing bylines, participating in panel discussions and speaking at conferences.
  • Engage with the savings community by responding to comments, questions and inquiries on social media and other platforms.
  • Collaborate with internal teams, including PR and SEO, to leverage your banking expertise for content marketing campaigns and promotional activities.

Red Ventures connects people with information and resources across various sectors, including health, finance, travel, education, technology, and home services. The company provides high-quality content that helps consumers make informed decisions, such as in-depth health articles, travel advice, and simplified home financing through its digital mortgage brokerage. Red Ventures operates a home services marketplace in the UK, linking millions of consumers with essential services and savings. Its business model focuses on attracting a large audience through valuable content, which in turn generates revenue from advertising, affiliate marketing, and lead generation. Unlike its competitors, Red Ventures offers a diverse range of services and content, empowering users with guidance in areas like technology, mental health, and personal finance. The goal of Red Ventures is to be a trusted resource that helps individuals and businesses navigate their needs effectively.

Company Stage

Private

Total Funding

$250M

Headquarters

Fort Mill, South Carolina

Founded

2000

Growth & Insights
Headcount

6 month growth

0%

1 year growth

-5%

2 year growth

-18%
Simplify Jobs

Simplify's Take

What believers are saying

  • Red Ventures' extensive reach and diverse offerings position it as a leader in the digital media and services industry, providing ample growth opportunities.
  • The company's involvement in impactful initiatives, such as the pediatric mental health center in Ukraine, highlights its commitment to social responsibility and community support.
  • Recent acquisitions and partnerships, like with HigherEducation.com and Optum, expand their market influence and service capabilities.

What critics are saying

  • Operating in highly competitive markets like digital media and financial services requires constant innovation to maintain a competitive edge.
  • The potential sale of key assets like CNET could lead to strategic shifts and uncertainty for employees.

What makes Red Ventures unique

  • Red Ventures operates across multiple sectors, providing a diverse range of high-quality content and services that attract a broad audience, unlike competitors who may focus on niche markets.
  • Their business model leverages advertising, affiliate marketing, and lead generation, creating multiple revenue streams and reducing dependency on a single source of income.
  • Strategic partnerships and acquisitions, such as with TIME for financial guidance and the launch of the Homebody Marketplace, enhance their market presence and service offerings.

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