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Integrated Marketing Specialist
Posted on 9/9/2022
Experience Level
Desired Skills
  • 5-8 years experience in Marketing, designing and managing integrated marketing communication campaigns across channels, with a particular focus on digital
  • Experience in marketing within a global context, partnering with diverse vendors and engaging diverse international audiences
  • Experience in planning, running, and optimizing integrated media initiatives across owned, earned and paid channels
  • Ability to think analytically and innovatively about brand and product growth through integrated marketing campaigns
  • Demonstrated analytical skills and ability to creatively develop and measure campaigns in a data-limited environment
  • Excellent organizational and time-management skills
  • Good communication and persuasion skills
  • Sound judgement with proven ability to make objective data-based decisions
  • Comfort in a highly collaborative, consensus-oriented environment
  • Interest in emerging tools and trends in marketing
  • Appreciation for the creative process and skill at working with creative and production teams
  • A deep love for Wikipedia/Wikimedia, the joy of discovery, and empowering the expansion of free knowledge
  • Experience working remotely and across multiple time zones successfully
  • Experience in running marketing campaigns within emerging markets
  • Experience working with people from different cultures and backgrounds
  • The development and implementation of marketing campaigns, ensuring their smooth and timely launch, achieving project milestones, keeping campaigns on budget, and problem solving any roadblocks that appear along the way
  • Strengthening collaboration processes between teams and advancing alignment around the goals and outcomes of integrated marketing initiatives
  • Ensuring that all marketing campaigns and assets are developed to demonstrate a consistent brand voice and visual style that reflects the Wikipedia/Wikimedia mission and brand guidelines
  • Identifying and building new areas of opportunity to reach key organizational goals and objectives
  • Collaborating with different teams across the Wikimedia Foundation (e.g. Product, Advancement, Partnerships, Brand Studio and Community) to develop innovative programs and Go-To-Market strategies that drive global growth and engagement
  • Managing agency partners (e.g. marketing, creative, digital) to support evergreen and campaign work, always ensuring fair, diverse, and equitable selection processes
  • Working with internal Insights and Research teams to report and analyze the results of all marketing initiatives, recommend marketing optimizations, build baselines and best practices, inform future marketing and campaign work, as well as build and interpret new research work
  • Overseeing the RFP and agency selection process for both ongoing and ad hoc, campaign-specific agency needs
  • Building, together with the Project and Program Management teams, collaborative workflows and streamlined processes for marketing projects
  • Staying on top of emerging practices, themes, stories, and trends in global Marketing
  • Employing best practices for cultural inclusivity while building marketing campaigns, in order to reflect multiple perspectives
Wikimedia Foundation

501-1,000 employees

Nonprofit charitable organization
Company Overview
The mission of the Wikimedia Foundation is to empower and engage people around the world to collect and develop educational content under a free license or in the public domain, and to disseminate it effectively and globally.