Senior Product Marketing Manager
Posted on 8/14/2023

1,001-5,000 employees

Comprehensive platform for real-time customer engagement optimization
Company Overview
Braze is a top-tier customer engagement platform, enabling global brands to process real-time customer data and orchestrate contextually relevant marketing campaigns, thereby enhancing their customer engagement strategies. The company's culture and work environment have been recognized by Fortune and Great Place to Work, marking it as one of the best workplaces in New York, the UK for women, and the US for technology. With its robust privacy settings and commitment to data security, Braze ensures a trustworthy and secure environment for its clients and employees alike.
Data & Analytics

Company Stage


Total Funding





New York, New York

Growth & Insights

6 month growth


1 year growth


2 year growth

Chicago, IL, USA
Experience Level
Desired Skills
Sales & Account Management
Growth & Marketing
  • 5+ years of product marketing experience, preferably at high-growth B2B SaaS companies
  • ESP/Martech software experience highly preferred
  • Passion for email marketing with a strong understanding of the persona and technology landscape
  • Metrics-driven and focused on driving incremental results
  • Excellent written, verbal, and visual communication skills with a strong attention to detail
  • A world class storyteller who can concisely spin a narrative around complex concepts to different audiences
  • Proven track record collaborating with senior executives and cross-functional stakeholders (e.g. Sales, Marketing, Product, Strategy & Ops, Enablement, Customer Success)
  • Ability to work on multiple projects simultaneously, while focusing the right level of effort on each
  • Self-starter who thrives in a fast-paced, high-growth environment
  • Demonstrated critical thinking and decision-making skills to promptly navigate obstacles, propose solutions, and resolve issues
  • Natural curiosity and empathy for customers and their challenges
  • Build, document, and socialize our understanding of email buyer personas
  • Develop a strong understanding of our existing Email capabilities
  • Conduct market and customer research to help different teams (e.g. Product, GTM) act on emerging trends, market shifts, competitive threats, and unmet customer needs
  • Create jargon-free, differentiated positioning and messaging that fuels content, campaigns, and enablement
  • Lead product launches and releases for new products, features, and enhancements
  • Partner with enablement teams to ensure that the entire GTM function has the appropriate training and tools required to successfully speak to our email capabilities
  • Prepare compelling content (e.g. web pages, demo videos, sales decks, webinars, blogs) that support business objectives
  • Partner with Content and Demand Generation to create awareness and pipeline-generating programs that educate our customers on the value they can derive from our email capabilities
  • Monitor the health of our email products, identify opportunity areas, and create action plans to achieve continued success
Desired Qualifications
  • Experience in high-growth B2B SaaS companies
  • Experience with ESP/Martech software
  • Strong analytical and problem-solving skills
  • Experience in product launches and releases
  • Experience in content creation and marketing campaigns