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Growth Marketing Lead
Creative Insights & Strategy
Posted on 11/17/2022
INACTIVE
Locations
Remote in USA • New York, NY, USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Marketing
SQL
Tableau
SEO
Mergers & Acquisitions (M&A)
Requirements
  • 5+ years of work experience with growth marketing and/or creative insights at a high-growth tech company
  • Experience working with creative teams, a talent for communicating data and insights to creatives, and a passion for ads and creative
  • Experience working within a growth marketing team, and an ability to impact performance metrics with creative insights and development
  • You are driven by metrics, even when faced with a challenge that isn't perfectly measurable. You seek to balance strategy and data to drive insights and results
  • Familiarity with mobile advertising and marketing channels (i.e. paid ads, SEO, ASO, in-product, push, email) and concepts (attribution, LTV, CAC, return on investment, payback periods)
  • Experience with SQL or Tableau preferred, or willingness to learn
Responsibilities
  • Own our acquisition creative roadmap and process. You'll synthesize channel needs, industry trends, and creative insights to drive a continuous program of innovative performance assets
  • Partner with our in house Creative and Production teams to build an insights-informed, consistent, and iterative creative process. Provide insights, scope new projects, and write briefs to inform and collaborate with our creative partners
  • Create playbooks for best practices via insights from top performers and industry trends. You will collaborate with Product Marketing and Customer Insights to test and validate new products, value propositions, and messaging
  • Partner with our Strategy and Insights team to build data pipelines that deliver creative insights. This will inform channel optimizations and thoughtful creative testing
  • Build our creative testing process to measure relative performance of new assets, and the feedback loops with cross functional partners to improve future creative
  • Create collaborative feedback loops to consolidate needs from channel managers, in house creative, and external agencies
Square

1,001-5,000 employees

Digital payment processor
Company Overview
Square's mission is to ensure that all businesses are able to participate and thrive in the economy. The company is building infrastrucutre for online payments.