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Full-Time

Director of Consumer Marketing

Hybrid

Confirmed live in the last 24 hours

Pangea Money Transfer

Pangea Money Transfer

51-200 employees

Affordable money transfer services for immigrants

Fintech

Senior, Expert

Chicago, IL, USA

Hybrid work model with in-office days from Tuesday to Thursday.

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
SEO
Marketing
Customer Service
Data Analysis
Requirements
  • 15+ years of experience including leading large internal multi-disciplinary marketing organizations with large budgets to achieve long-term strategic goals.
  • Proven track record of building, developing, and motivating a marketing team in a high-growth tech company.
  • The proven propensity to “think like an owner”, operate like a P&L holder, and understand different business disciplines (IT, finance, etc.).
  • Expertise in developing, implementing, and communicating a comprehensive B2C marketing strategy across performance marketing, digital marketing, and branding.
  • Proven willingness and ability to be a relentless voice of the customer, representing the customers’ desires and needs, while maintaining business focus and effectiveness.
  • Proven expertise in the development and implementation of successful online marketing programs including SEO, SEM, and digital advertising.
  • Demonstrated expertise in the development and execution of successful targeted social media programs.
  • Proven ability to scale marketing budgets through flawless execution of iterative testing of new tactics and channels.
  • Experience building and scaling a consumer brand.
  • Proven understanding of best practices, tools, and processes that enable development and analyses of marketing campaigns, the management of those campaigns, and the analytics for success.
Responsibilities
  • Serve as the primary architect and leader of the marketing function, accountable for performance across all media spend, including search, social, SEO, TV, radio, print, and promotional partnerships.
  • Build, lead, and inspire a high-performing marketing team, fostering a culture of excellence and continuous improvement. Mentor and coach team members, identifying opportunities for professional growth and ensuring effective collaboration.
  • Own customer acquisition, driving the strategy and execution for large-scale acquisition and conversion campaigns.
  • Oversee comprehensive retention-marketing programs aimed at increasing customer lifetime value, with a focus on lifecycle marketing and CRM growth.
  • Manage and refine Pangea’s marketing testing process to expand the marketing budget efficiently across new tactics and channels.
  • Leverage advanced Martech solutions and vendor partnerships to enhance marketing capabilities and outcomes.
  • Utilize data-driven insights to make strategic decisions, with a deep understanding of Pangea’s customer journey and multi-channel attribution.
  • Propose and track meaningful incentive programs to drive faster adoption and accelerate word-of-mouth awareness.
  • Report on key performance metrics, ensuring alignment with organizational KPIs. Manage the company’s marketing budget and forecasting with a strategic focus.
  • Understand Pangea’s different segments of customers and constantly pursue new tactics based on their behavior, purchase habits, pain points, and potential areas of differentiation.
  • Plan, implement, and monitor integrated marketing communications campaigns, ensuring optimized media spend and enhanced brand reach and impact.
  • Be the key contact for all creative and media agency relationships and oversee and lead creative development and effectiveness tracking across all communication mediums to support growth and overall business objectives.
  • Liaise with other internal teams to guide a unified approach to customer service, distribution, etc., that meets market demands and reinforces the brand.
  • Integrate comprehensive marketing strategies and communication programs to ensure consistent branding and messaging, maximizing the marketing budget’s impact.
Pangea Money Transfer

Pangea Money Transfer

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Pangea Money Transfer provides affordable and efficient money transfer services, focusing on immigrants in the United States who need to send remittances to their home countries. The company simplifies the money transfer process through a user-friendly mobile app, allowing users to send money quickly and at lower costs compared to traditional methods. Pangea's app is designed to be intuitive, enabling users to complete transactions in just a few steps. Unlike many competitors, Pangea charges lower fees and offers a referral program that rewards users for inviting friends to join the service. The company's goal is to make money transfers effortless and accessible, while also expanding its reach through initiatives like Pangea Connect, which partners with other brands to serve a wider audience. Pangea has also been recognized for its positive work environment, emphasizing trust and reliability in its services.

Company Stage

M&A

Total Funding

$59.1M

Headquarters

Chicago, Illinois

Founded

2012

Simplify Jobs

Simplify's Take

What believers are saying

  • Pangea's acquisition by Enova International could provide additional resources and technological advancements, enhancing its service offerings.
  • The company's recognition as one of Built In's Top 50 Places to Work highlights a positive work environment, which can attract top talent.
  • The referral program incentivizes users to expand the customer base, potentially leading to rapid growth.

What critics are saying

  • The remittance market is highly competitive, with numerous established players that could limit Pangea's market share.
  • Dependence on transaction fees for revenue means that any regulatory changes affecting fees could impact profitability.

What makes Pangea Money Transfer unique

  • Pangea Money Transfer focuses specifically on the remittance needs of immigrants, offering a user-friendly mobile app that simplifies the process compared to traditional methods.
  • Their transaction fees are typically lower than those charged by traditional banks and other money transfer services, making them a cost-effective option for users.
  • The introduction of Pangea Connect allows the company to partner with other brands, expanding its reach and user base in the global money transfer market.