Internal Communications Strategy

Job Description

As a valued colleague on our Communications and Public Affairs team, you will provide expert advice and guidance on developing and delivering internal communication strategies. In this role, you will work closely with stakeholders to tell the Fannie Mae story, support change management and engagement, and help employees see the impact of their work in the results we deliver together. By engaging with compelling internal content, employees will connect with our mission and business strategy while also finding value in a long-term career at Fannie Mae.

THE IMPACT YOU WILL MAKE

The Internal Communications Strategy – Advisor (Flexible Hybrid) role will offer you the flexibility to make each day your own, while working alongside people who care, so that you can deliver on the following responsibilities:

• Lead strategic executive communications for internal audiences, ensuring alignment with Fannie Mae’s mission, culture, and strategic goals. This includes partnering with Executive Communication colleagues to provide communication support to senior leaders, coordinating communications for major enterprise-wide events like All-Employee Town Halls, leadership transitions, and employee celebration events.
• Partner with events team on planning and executing officer events. This includes external speaker research, prepping internal speakers, developing officer meeting event concepts, and managing senior leader meeting invites for enterprise events.
• Serve as a strategic internal communications advisor to senior leaders and cross-functional teams, offering guidance on messaging and communications plans that support organizational priorities and align to the business strategy and mission.    
• Educate employees about our business and mission through storytelling and data-driven communications channels and tactics.
• Partner with Marketing and External Communications colleagues on integrated strategic communications campaigns.

Qualifications

Minimum Required Experiences

• At least 6 years working in corporate communications in a corporate environment required.
• Bachelor’s degree or equivalent in communications, marketing, journalism, or public affairs preferred.
• Experience developing complex, strategic communications plans and successfully implementing them end-to-end across a business division or enterprise. 
• Extensive experience working directly with senior leadership on internal communications initiatives, including executive messaging, town halls, and sensitive high-profile internal announcements.
• Advanced verbal and written communication skills, including copywriting and editing.
• Proven ability to build effective relationships, effectively influence, and manage conflicts.
• Ability to tailor communications to an author’s voice and to targeted audiences — sharing relevant information in an authentic, clear, concise, and engaging manner.
• Experience helping an organization to plan and manage change, meet strategic objectives, and address employee sentiment and feedback.
• Ability to track, measure, and analyze data, providing recommendations for improvement and adapting to evolving business needs.
• Collaborative and team mindset with willingness to take a proactive approach to solving problems while being able to react and adapt quickly.
  Skilled in AP style writing and collaborating across Microsoft Office Suite applications.
• Understanding of corporate event planning, technology, and logistics.
• Passion for learning the business, building relationships, and understanding different areas of expertise across the organization.
• Strong independent thinking and solid decision-making skills.

Desired Experiences and Skills

• 8+ years of experience in corporate communications, employee engagement, or internal communications, with a proven track record in developing and implementing successful internal communications campaigns.
• Expertise in managing large-scale internal projects and events, such as enterprise-wide webcasts, major organizational changes, or leadership transitions, including planning, messaging, and execution.
• Excellent project management skills, including ability to manage multiple complex projects at once, meet deadlines, and deliver results.
• Demonstrated proficiency in conducting insightful interviews and crafting compelling narratives, honed through hands-on experience in journalism or related fields.
• Demonstrated strategic thinker who takes initiative and has solid decision-making skills.

Tools

• Skilled in collaborating across Microsoft Office Suite.
• Experience using Google Analytics or other metrics tracking programs.
• Experience using SharePoint content management, Salesforce Marketing Cloud (or similar CRM), Adobe Workfront or digital signage software a plus.
• Experience with Viva Engage or other internal social media software.