Field Marketing Manager
Northwest
Posted on 1/25/2024
INACTIVE
Abnormal Security

501-1,000 employees

Cloud-Native Email Security
Company Overview
Abnormal Security's mission is to protect the internet. They will protect knowledge workers across the cloud, wherever they work.
AI & Machine Learning
Cybersecurity

Company Stage

Series C

Total Funding

$284M

Founded

2018

Headquarters

San Francisco, California

Growth & Insights
Headcount

6 month growth

10%

1 year growth

5%

2 year growth

90%
Locations
Remote in USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Sales
Communications
Lead Generation
Salesforce
Marketing
Data Analysis
CategoriesNew
Sales & Account Management
Growth & Marketing
Requirements
  • 5+ years of high-tech B2B marketing experience; preferably some experience in cybersecurity and working with security practice partners
  • Experience managing and organizing local, regional, and virtual events
  • Proven track record of planning and executing successful regional marketing programs and campaigns
  • Metrics-driven marketer with experience and passion for proving marketing results across the funnel
  • Self-driven, problem-solver, takes initiative in driving projects forward, strong attention to detail, and able to prioritize in a fast-paced environment
  • Strong interpersonal skills and ability to earn trust and respect from sales management
  • Excellent written, verbal and communication skills
  • Ability to travel 10-15%
  • Experience with Marketo and Salesforce.com
Responsibilities
  • Drive demand creation and lead generation activities that generate qualified leads and sales meetings, and creates brand awareness into net new accounts
  • Set targets, track, measure and analyze impact of programs on lead funnel and pipeline; demonstrate measurable progress and regional success
  • Partner with sales leaders, account executives, account managers and channel managers to support regional goals
  • Define and implement region-specific marketing campaigns that bring together corporate programs and regional opportunities
  • Plan and implement field events, regional programs and webinars
  • Engage with key channel partners to develop and implement co-marketing campaigns
  • Attend key events, network, and educate attendees on product offerings; be a brand advocate
  • Work closely with Account Executives (AEs) and Sales Development Reps (SDRs) to enable and ensure appropriate lead follow-up strategy and tactics
  • Communicate with sales to gain buy-in, understanding and participation in marketing programs
  • Support the regional account-based marketing program through key account understanding and measurement
  • Recommend and manage the development of communication tools and materials, such as sales invitations, emails, collateral, presentations, signage, etc.
  • Monitor and manage expenditures within allotted budget
Desired Qualifications
  • Bachelor's Degree in Marketing or equivalent experience
  • Experience in budget tracking QoQ & planning 90-180 days forward
  • Ability to manage multiple programs and projects simultaneously while ensuring no details are overlooked
  • Strategic thinker with exceptional data analysis and analytical skills
  • Experienced in building successful relationships with sales and channel partners