Full-Time
Director – Marketing Investment & Planning
Posted on 7/17/2026
Monster Energy
1,001-5,000 employees
Energy drink brand and athlete sponsor
Compensation Overview
$135.8k - $181k/yr
Corona, CA, USA
In Person
On-site in Corona, California; no remote work specified.
Bachelor's
 Finance & Banking (1) |
|---|
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- 5+ years of experience in financial planning and analysis (FP&A), finance business partnering
- 5+ years of experience in partnering with business leaders to provide financial guidance and support strategic decision-making
- Advanced proficiency in Microsoft Excel, including pivot tables, complex formulas, data analysis, and financial modeling
- Experience using ERP systems (e.g., SAP, Oracle, Microsoft Dynamics, or similar) for financial analysis and reporting
- Lead end-to-end marketing budget planning and phasing cycles, owning the development of standardized templates and frameworks that drive consistency and accountability across investment decisions.
- Own and facilitate monthly & quarterly actual vs. budget reviews across all marketing budget owners, driving accountability & actionable outcomes.
- Serve as the primary marketing liaison to Finance, partnering closely on all budget related matters including planning, reporting and reconciliation.
- Own the communication of marketing budget and spend information to stakeholders, ensuring timely, accurate and clear reporting across all levels of the organization.
- Partner with budget owners to analyze and monitor marketing spend across all channels, surfacing insights and recommendations to improve investment efficiency and return.
- Champion continuous improvement across marketing investment and planning processes through ongoing review, analysis, and optimization.
- In addition to the above, track and analyze the total marketing spend across assigned marketing teams; collaborate with marketing and finance teams to track expenditures, review cost center allocations, and hold stakeholders accountable for their own budgets; drive data to support long-term investment strategy and spearhead cross-functional budget processes and system improvements.
- Bachelor’s Degree in Marketing Analytics, Financial Marketing, Accounting, Business Administration or related field of study preferred
Monster Energy creates energy drinks and a related lifestyle brand. Its core product is caffeinated beverages sold in cans that provide a quick energy boost to consumers. The drinks are marketed alongside athletes, extreme sports, and a rebellious, nonconformist image, aiming to empower fans to push their limits and define personal success in their own terms. The company differentiates itself through its bold brand personality, athlete sponsorships, and community-centric experiences rather than relying on traditional messaging. Its goal is to grow as a global lifestyle and beverage brand by expanding its reach, sponsoring top athletic events and athletes, and maintaining a distinct, energetic identity that resonates with fans who want to live ambitiously.
Company Size
1,001-5,000
Company Stage
IPO
Headquarters
Corona, California
Founded
1985
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Simplify's Take
What believers are saying
- Q2 2026 sales hit $2.54 billion, Monster’s first quarter above $2.5 billion.
- International sales grew 34.6% in Q2 2026, with Asia expansion accelerating.
- Monster locked multi-year partnerships with Cosm and World Supercross during 2026.
What critics are saying
- July 28, 2026 Korea Supreme Court narrowed Monster’s logo rights against JBio.
- Monster’s June 2026 ITC case against importers shows trademark dilution remains an active battlefield.
- Management flagged aluminum inflation and Q4 2026 U.S. pricing; volume softness follows price jumps.
What makes Monster Energy unique
- Coca-Cola’s distribution network pushes Monster into Pakistan, Thailand, India, and China faster than rivals.
- Monster owns action-sports culture through Big 12, World Supercross, and X Games sponsorships.
- Monster’s portfolio innovation keeps launching localized flavors like Nitro Blue Flash and Khmer labels.
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Company News
Food Authority cracks down on Nestle, PepsiCo, Coca-Cola and more; 150 notices issued. In the past few months, the FSSAI said it has taken action against various food business operators (FBOs) for serious violations of its laws and regulations. August 23, 2026 21:36 IST Food regulator FSSAI on Saturday informed that it has issued 150 notices to food companies, including major brands Nestle India, PepsiCo and Coca-Cola India, in recent months over misleading advertisements, false claims and non-compliance with labelling regulations. In a social media post, the Food Safety and Standards Authority of India (FSSAI) shared an update on its enforcement action taken against major brands in recent months. "Over 150 notices issued for misleading advertisements, false claims & labelling non-compliances," the FSSAI said. The regulator shared the list of a few major brands against whom action has been taken. These are Nestle India, PepsiCo, Abbott India Ltd, Red Bull India, Danone India, Monster Energy India Pvt Ltd, Hell Energy Pvt Ltd, Mondelez India, Coca-Cola India, Diageo, Pernod Ricard, Ferrero India and Kenvue Inc.In the past few months, the FSSAI said it has taken action against various food business operators (FBOs) for serious violations of its laws and regulations. The regulator has cracked down on energy drink and alcoholic beverage makers. Elaborating on its recent actions, the FSSAI said it has seized products of many companies due to violations. As many as 12 notices have been sent to e-commerce companies Amazon and Flipkart. "One Amazon warehouse license has also been cancelled," it said. The FSSAI said it has issued more than 30 notices to food service establishments like KFC, McDonald's, Pizza Hut, Domino's and Costa Coffee. It has suspended five licenses of Domino's. Last year, it issued notices to many five-star hotels as well. Earlier this week, the FSSAI said many companies have started taking corrective actions, following notices issued by it against these companies.
Monster Q2 sales cross $2.5B; pricing possible this fall. Monster Energy reported "solid" second-quarter earnings as revenue crossed $2.5 billion for the first time in a single quarter. Unlock the articles, expert interviews, and data reports that power the food and beverage industry. Join its community and stay ahead with exclusive insights from BevNET and Nosh.
Monster adds Nitro Blue Flash to Additions range. Monster Energy has introduced Nitro Blue Flash to its Additions range, expanding its portfolio with a new nitrogen-infused energy drink. * Monster Nitro Blue Flash is the latest joiner of its Additions range, which has delivered more than £55.1m over the last year * Latest NPD builds on a strong 12 months, which has seen Monster add £143m to its retail value and continue to deliver 11.8% volume growth * Coca-Cola Europacific Partners (CCEP) has announced the latest flavour to join its popular Additions range with a new blueberry variant, Monster Nitro Blue Flash Monster Nitro Blue Flash combines the powerful Monster Energy blend with a light blueberry flavour, delivering a buzz that taps into the continued demand for full flavoured energy drinks. It builds on the success of the Nitro Range, which first rolled into store in August 2024 and is now worth £8.7m. Rolling out nationwide from Early August, Monster Nitro Blue Flash will be available in 500ml single cans. The striking can design features the signature Monster claw emblazoned on an electrifying blue background, guaranteed to deliver maximum stand-out on shelf to help drive sales. Convenience retailers can request Monster Nitro Blue Flash POS materials and download digital assets via MyCCEP.com to help bring the launch to life in-store and online. Monster growth Monster is now worth more than £916m in value and is delivering greater value and volume growth than any other energy drink brand, with its innovation capturing more than half of all energy drinks innovation sales. The Monster Additions range - which includes its Reserve and Nitro variants, and special edition collaborations - is up 44 per cent in value, adding £16.9m in sales over the past year. "Flavour innovation continues to be a major driver of growth in energy drinks, and Monster remains at the forefront of that momentum," said Rob Yeomans, Vice-President, Commercial Development at Coca-Cola Europacific Partners GB. "Nitro Blue Flash gives retailers another exciting way to keep shoppers engaged with the category, building on the success of our Nitro range and the wider Monster Additions portfolio."
Abu Dhabi to host Power Slap 25 in October. WAM 27 Jul 2026, 15:55 GMT+ ABU DHABI, 27th July, 2026 (WAM) - Power Slap, the world's premier slap fighting promotion, announced its return to Abu Dhabi for its third consecutive year with Power Slap 25 presented by Monster Energy on Friday, 23rd October, at the Space42 Arena as part of Abu Dhabi Showdown Week. Power Slap has seen tremendous success over the last two years, captivating both local and international fans and creating global slap fighting stars. Power Slap events in 2025 and 2024 held at Space 42 Arena were sold out, and over 1.5 billion views across social media platforms through promotional and event coverage content, over 10 million views of the live event broadcast on YouTube and drew global influencers with one billion+ followers. "We look forward to our annual Power Slap event during Abu Dhabi Showdown Week each year", said Frank Lamicella, CEO of Power Slap. "Abu Dhabi Showdown Week is the biggest week in combat sports and provides the perfect stage to showcase our live event and our international slap fighters from around the world on a global stage, bringing the sport to new heights year after year."
Monster Energy launches with Khmer label. 26th July 2026 Monster Energy Drink has officially entered Cambodia through Coca-Cola Cambodia Beverage Company Ltd, signaling a dynamic expansion of the country's energy drink landscape. As the exclusive distributor, the company is introducing the globally renowned brand with a Khmer-language label, making Monster Energy more accessible and locally relevant for Cambodian consumers. Consumers can grab a 355ml can at a special launch price of USD 1.35, making it both accessible and exciting for energy drink fans. Monster Energy comes in two options: Original and Ultra Zero Sugar.