Full-Time

Marketing Analyst/Sr Marketing Analyst

Posted on 1/10/2025

Splash Financial

Splash Financial

51-200 employees

Connects borrowers with lenders for refinancing

Fintech
Financial Services

Mid

Remote in USA

Category
General Marketing
Growth & Marketing
Required Skills
SQL
Data Analysis

You match the following Splash Financial's candidate preferences

Employers are more likely to interview you if you match these preferences:

Degree
Experience
Requirements
  • Minimum 3 years of experience in analytic roles, preferably in the marketing space.
  • Bachelor’s degree in quantitative fields required; Master’s degree preferred.
  • Excellent communication skills, both written and verbal.
  • Proficiency in SQL and reporting tools.
  • Strong sense of urgency and ability to thrive in a fast-paced environment.
Responsibilities
  • Develop, monitor, and refine marketing strategies, utilizing data from multiple vendors.
  • Develop reporting dashboards, marketing segmentation and marketing performance metrics.
  • Collaborate with the product team to find unique data sources that can be used to improve and optimize marketing strategies at the channel level.
  • Maintain adherence to marketing goals and feel accountable for overall growth.
  • Design and execute A/B testing initiatives to continuously identify opportunities to improve customer experience, while effectively driving new customer acquisition.
Desired Qualifications
  • Experience in unsecured lending and installment loan industries is a PLUS.
  • Obsessed with customer experience and always finding ways to make it better.
  • Highly curious on finding insights and opportunities through vast amounts of data.

Splash Financial operates in the loan refinancing market, focusing on student loans and personal loans for U.S. citizens who meet specific lender requirements. The company connects borrowers with lenders to offer competitive refinancing rates, although approval and rates depend on individual financial situations. A key feature of Splash Financial is its specialized service for medical students, providing refinancing options tailored for those in residency or fellowship programs. Unlike some competitors, Splash Financial does not cater to all loan types, as personal loans cannot be used for real estate or education expenses, and refinancing federal student loans results in the loss of associated benefits. The company generates revenue through fees for its services.

Company Stage

Late Stage VC

Total Funding

$67.7M

Headquarters

Cleveland, Ohio

Founded

2013

Growth & Insights
Headcount

6 month growth

-2%

1 year growth

-6%

2 year growth

-8%
Simplify Jobs

Simplify's Take

What believers are saying

  • Increased demand for digital financial services boosts Splash's potential user base.
  • Partnership with Fairplay enhances reputation and attracts socially-conscious consumers.
  • AI and machine learning improve Splash's underwriting platform for efficient loan approvals.

What critics are saying

  • Rising interest rates may deter borrowers from refinancing loans with Splash.
  • Increased competition from fintech startups could erode Splash's market share.
  • Partnership with scrutinized First Fed Bank poses reputational risks to Splash.

What makes Splash Financial unique

  • Splash Financial offers a unique hybrid marketplace model for loan refinancing.
  • Focus on medical student refinance loans sets Splash apart in the fintech space.
  • Automated underwriting platform enhances efficiency and accuracy in loan approvals.

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Benefits

Remote Work Options

Unlimited Paid Time Off

Paid Holidays

Company Equity

Health Insurance

Parental Leave

401(k) Retirement Plan

INACTIVE