Content Strategist
Confirmed live in the last 24 hours
Protective Life

1,001-5,000 employees

We are on a mission to help more people achieve the sense of protection
Company Overview
Protective Life stands out for its century-long commitment to providing security and protection to over 12 million customers, underpinned by a people-first culture and a dedication to fulfilling promises. The company's financial stability, demonstrated by its $132 billion in assets, and its affiliation with Dai-ichi Life Holdings, Inc., provide a competitive edge in the industry. Moreover, Protective Life's robust virtual workforce and core sites across multiple locations highlight its adaptability and commitment to technological advancement.
Financial Services

Company Stage

N/A

Total Funding

N/A

Founded

1842

Headquarters

Birmingham, Alabama

Growth & Insights
Headcount

6 month growth

1%

1 year growth

7%

2 year growth

14%
Locations
Cincinnati, OH, USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Communications
Journalism
Marketing
Data Analysis
CategoriesNew
Content & Writing
Requirements
  • 10+ years of content marketing strategy experience
  • Bachelor's degree in marketing, journalism, or communications or related field
  • Proven track record as an innovative and collaborative content marketing strategist
  • Strong analytical skills
  • Ability to manage multiple projects
  • Enthusiasm for data-driven marketing
  • Ability to manage tight deadlines
  • High-level thinker with attention to detail
  • Excellent written communication and presentation skills
  • Experience in influencing, mentoring, and coaching a team of creative professionals
  • Excellent judgment and creative problem-solving skills
  • Excellent negotiation and conflict-resolution skills
  • Excellent and persuasive communicator
Responsibilities
  • Deeply understands business goals, audience segments, and purchase funnels
  • Builds the content anatomy of integrated initiatives based on business goals
  • Collaborates with other functional leaders to support resourcing and workflow needs
  • Indirectly influences a creative and digital team to carry out the vision and strategy
  • Audits and/or signs off on work to ensure flawless execution of the brand and content strategy
  • Collaborates and works with a variety of stakeholders
  • Understands and communicates technical subjects clearly, concisely, and engagingly
  • Collaborates with IM planners, UX content strategists, and analytics partners
  • Follows the marketing process to meet legal, compliance, and internal audit standards
Desired Qualifications
  • Background in content B2B marketing
  • Experience in financial services, ideally in life and annuities
  • Copywriting or journalism experience