Full-Time

Web Strategy Senior Manager

Confirmed live in the last 24 hours

Docebo

Docebo

1,001-5,000 employees

Corporate e-learning platform utilizing AI

Enterprise Software
Education

Senior

Toronto, ON, Canada

Hybrid office model with in-person collaboration encouraged.

Category
General Marketing
SEO Marketing
Growth & Marketing
Required Skills
JavaScript
UI/UX Design
Wordpress
SEO
Web Development
Data Analysis
HTML/CSS
Requirements
  • 5-7 years of experience leading integrated web strategy and managing large-scale, complex websites, preferably in tech, consumer finance, or a B2B SaaS environment.
  • 3+ years in a team lead role, with the ability to influence and manage cross-functional teams and deliver results in a fast-paced, growth-driven environment.
  • Deep understanding of web technologies, including CMS platforms (e.g., WordPress, Sitecore), HTML, CSS, JavaScript, and API integrations.
  • Strong understanding of UX design principles, including wireframing, user journeys, and usability testing to ensure intuitive and engaging website navigation, layout, and overall user satisfaction.
  • Functional understanding of SEO best practices and technical SEO levers.
  • Strong data-driven mindset, with the ability to leverage analytics and consumer insights to inform and evolve web strategies.
  • Demonstrated success in website optimization and personalization to enhance user experiences and drive conversions.
  • Exceptional project management skills with experience managing website migration projects and other large web initiatives.
  • Excellent communication skills, with the ability to present strategies, insights, and recommendations to leadership and stakeholders.
  • Proficiency in managing vendor relationships, ensuring third-party integrations align with business needs.
  • Familiarity with web accessibility standards, compliance regulations, and localization strategies for global markets.
Responsibilities
  • Web Strategy Development: Own the overarching web strategy, collaborating with key stakeholders on everything from site updates and landing page experiences to testing and optimization, to improve conversion rates and drive growth.
  • Site Management & Technical Oversight: Oversee the implementation and management of web infrastructure, including CMS updates, site performance optimization, development roadmap, hosting and infrastructure, third party integrations, JS tag deployment, technical bugs, and web development best practices (HTML, CSS, JavaScript). Ensure compliance with web accessibility standards and other regulations.
  • Cross-functional Collaboration: Collaborate with Marketing, Web Engineering, Product, Creative, and Analytics teams to ensure site experiences align with campaigns, product launches, and customer needs.
  • Optimization & Testing: Partner with A/B testing team to help facilitate tests for user experience, site performance, and conversion rates. Implement personalization strategies to tailor web experiences based on audience needs.
  • SEO & Content Management: Partner with the SEO team to enhance site visibility and ensure that content and site architecture are optimized for organic traffic. Oversee content creation and management, ensuring accuracy, cultural relevance, and compliance with regional regulations.
  • Performance Analytics: Establish KPIs, track website performance, and generate actionable insights. Continuously monitor and analyze web metrics around page load times, core web vitals, mobile performance, uptime, and more.
  • Governance & Best Practices: Establish and maintain web governance frameworks, including technical requirements, processes, and quality standards. Partner with IT and development teams to ensure the website’s functionality, security, and performance meet business goals.

Docebo creates software and support systems to assist businesses in training their employees and stakeholders. Its platform stands out from traditional learning management systems by incorporating various learning methods, such as formal, social, and experiential learning, all enhanced by artificial intelligence for a more personalized experience. The company primarily targets corporate clients across different industries, recognizing the growing need for effective training solutions in the corporate e-learning sector. Docebo operates on a Software-as-a-Service (SaaS) model, where clients subscribe to access its platform, allowing for flexible usage based on their needs. Revenue is generated through subscription fees, which can vary based on user numbers and features, along with potential premium services. The goal of Docebo is to provide a comprehensive and dynamic learning platform that supports continuous employee development.

Company Stage

IPO

Total Funding

$5.6M

Headquarters

Toronto, Canada

Founded

2005

Growth & Insights
Headcount

6 month growth

34%

1 year growth

34%

2 year growth

34%
Simplify Jobs

Simplify's Take

What believers are saying

  • Docebo's recognition with seven Brandon Hall Group Excellence in Technology Awards underscores its industry leadership and innovative capabilities.
  • Recent investments from firms like Intact Investment Management and Russell Investments Group highlight strong market confidence in Docebo's growth potential.
  • The introduction of 'Docebo for Microsoft Teams' expands its integration capabilities, making it more versatile and accessible for users.

What critics are saying

  • The competitive landscape of the e-learning sector is intense, requiring continuous innovation to maintain market position.
  • Dependence on subscription fees means that economic downturns or budget cuts in client companies could impact revenue.

What makes Docebo unique

  • Docebo integrates formal, social, and experiential learning methods into a single platform, setting it apart from traditional LMS providers.
  • The use of artificial intelligence to personalize learning experiences offers a dynamic and adaptive training solution, unlike many competitors.
  • Docebo's SaaS model allows for scalable and flexible usage, catering to the varying needs of corporate clients.

Help us improve and share your feedback! Did you find this helpful?