Roof Coating Sales Specialist

Job Title: Roof Coatings Sales Specialist

Location:         Field Sales (Territory – FL & GA)
Department:   Rust-Oleum US Sales
Reports To:     National Account Executive

Summary:

Rust-Oleum is looking for a Roof Coating Sales Specialist to join our growing Roofing Platform. Based in Florida or Georgia, this field-based role will focus on driving sales growth by working closely with roofing distributors, contractors, and internal Rust-Oleum divisions. This person will also collaborate with our Rep Group to ensure product placement at distributor locations and help grow the Roofing Platform across various market segments, including Two-Step Distribution and Paint Channel divisions.

The ideal candidate is a proactive sales professional with experience in roof coatings, patch & repair products, and roofing systems. This position will require hands-on engagement with distributors and contractors, including roof assessments, product training, and technical support.

This position is perfect for a driven sales professional who enjoys working with distributors, contractors, and internal partners to grow Rust-Oleum’s Roofing Platform across multiple channels.  This is a dual sales and support role, requiring someone with entrepreneurial drive to develop distributor relationships, provide field support to contractors, and grow Rust-Oleum’s presence in the Roofing market across multiple channels.

Responsibilities:

Distributor & Rep Group Collaboration:

• Build and maintain relationships with roofing distributors across the central U.S.
• Work with Rust-Oleum’s Rep Group to secure product placement at distributor locations and grow market share.
• Support Two-Step Distribution and Paint Channel divisions by promoting Rust-Oleum’s Roofing products to additional market segments.
• Assist distributors with promotions, product displays, and local events to drive product awareness and sales.

Contractor Engagement:

• Call on roofing contractors to promote Rust-Oleum products and train them on proper application techniques.
• Conduct roof inspections and assessments, providing system recommendations to contractors.
• Drive pull-through sales by encouraging contractors to purchase Rust-Oleum products through stocking distributors.

Sales Strategy & Program Development:

• Develop and execute strategies to grow the Roofing Platform by increasing product placement at distributor locations and expanding contractor engagement.
• Coordinate buying group shows, industry conferences, and tradeshows to promote Rust-Oleum Roofing products.

Technical Support & Product Training:

• Conduct pre-project inspections, including adhesion tests and product recommendations.
• Provide hands-on training to contractors on product systems and installation best practices.
• Troubleshoot product or application issues and offer technical support as needed.

Administrative Responsibilities:

• Maintain detailed records in Salesforce, including customer interactions, forecasts, and sales activities.
• Deliver presentations and product training sessions to distributors, contractors, and internal teams.
• Manage expense reports and ensure compliance with Rust-Oleum’s policies and procedures.

Qualifications:

• 5+ years of experience in roofing sales or technical experience in the commercial market.
• Knowledge of roof coatings, patch & repair products, and roofing systems.
• Strong communication and relationship-building skills with distributors, contractors, and internal teams.
• Ability to perform roof inspections and climb roofs as needed.
• Proficiency in Excel, PowerPoint, and Salesforce.
• Bilingual (Spanish/English) is a plus.
• Must have a valid driver’s license and the ability to travel within the assigned territory.

Salary range: 80-85K base, sales bonus eligible *Company furnished vehicle, laptop and cell phone. 

From big benefits to small, we take care of our associates!  After 30 days of employment, you will be eligible for a benefits package that includes medical, dental, life, disability and business travel insurance, flexible spending accounts, EAP, stock purchases and vacation/sick days/parental leave. 

We also offer a 401(k) plan after three months of employment. Associates are vested in the RPM Pension plan after completing five years of service. Rust-Oleum offers 9.5 paid holidays and two floating holidays per year.  You are also eligible to earn three weeks of vacation on an annualized basis.

Rust-Oleum is an equal opportunity employer. Employment selection and related decisions are made without regard to sex, race, age, disability, religion, national origin, color, or any other protected class.