Full-Time

Director – Audience Insights & Strategy

Posted on 9/16/2024

Omnicom Media Group

Omnicom Media Group

1,001-5,000 employees

Global media network providing marketing solutions

Data & Analytics
Entertainment

Compensation Overview

$119k - $170kAnnually

Senior

New York, NY, USA

Category
Management Consulting
Consulting
Required Skills
Data Analysis
PowerPoint/Keynote/Slides
Requirements
  • 10+ years' experience with a mix of agency, consulting and client side, data and advertising technology
  • Strong advertising technology subject matter expertise, including the ability to associate data solutions with technological requirements
  • Strong interpersonal skills, allowing the candidate to interact with senior most colleagues across OMC partner groups and Annalect associated teams.
  • Proactive and excellent follow through skills
  • Demonstrated effectiveness in breaking down complex client needs and challenges into clear opportunities
  • Demonstrated understanding of contemporary topics surrounding digital data, including first party data and CRM, third party data ecosystem, clean rooms, data management platforms, and cross-device tracking
  • Articulate and comfortable speaking with diverse audiences, including clients, demonstrating the ability to translate technical subject matter into relatable business terminology, identify and adapt to the appropriate approach to fit your audience, and respond to unexpected questions on the spot
  • Experience working in an agency environment and knowledge of the agency media campaign planning and execution process is highly desirable, but not required—agencies are exciting places to work with a variety of projects moving fast, having first-hand experience will help someone quickly ramp up
  • Must have STRONG PowerPoint and verbal presentation skills
Responsibilities
  • Responsible for consultative engagements around data and technology
  • Identifies Data Driven/Analytical business-building opportunities, solutions and growth areas either for Omnicom agencies or in partnership for Omnicom clients Aligned
  • Accountable for the delivery of data driven solutions across Omnicom partner agencies, including ongoing refinement, implementation, and maintenance of processes, practices, tools and talent
  • Demonstrate highly visible leadership with a willingness to deeply research and understand our client’s business issues
  • Aligning business to metrics to show measurable results that links data to the creative product
  • Strong understanding of how all Annalect solutions work and effectively articulate how the current landscape impacts the Client’s business
  • Evangelizing and education around data solutions to our respective partners
  • Ensure that the data and technology solutions are delivered in a simplified and client-oriented manner - explain methodology simply, clearly and anecdotally around all data and analytical solutions, services, platforms and practices
  • Able to provide business-like translation to complex data analytics solutions so that solutions are understood by marketers; and that agencies can sell repeatable offerings

Omnicom Media Group provides a wide range of marketing and communications solutions within the advertising and media industry. They manage everything from planning and purchasing media space to analyzing data and developing creative content for clients across various sectors, such as retail and technology. Their business model includes charging clients service fees and commissions on media placements, allowing them to create tailored solutions that meet specific client needs. This enables them to efficiently handle large campaigns and deliver measurable results. Omnicom Media Group emphasizes a diverse and inclusive work environment, which they believe enhances their ability to create effective marketing strategies. Their goal is to be a leader in the media and advertising space by offering comprehensive services and customized solutions on a global scale.

Company Stage

N/A

Total Funding

N/A

Headquarters

London, United Kingdom

Founded

1998

Growth & Insights
Headcount

6 month growth

0%

1 year growth

0%

2 year growth

0%
Simplify Jobs

Simplify's Take

What believers are saying

  • Increased demand for data-driven marketing enhances Omnicom's service offerings.
  • Rise of CTV advertising creates new opportunities for targeted media solutions.
  • Focus on sustainability aligns with Omnicom's transparent practices, boosting client appeal.

What critics are saying

  • Interpublic Group acquisition may lead to integration challenges and culture clashes.
  • New leadership roles could unsettle client relationships and internal dynamics.
  • Intensifying competition from rivals like WPP threatens OMG's market share.

What makes Omnicom Media Group unique

  • Omnicom's Omni technology offers a competitive edge in data-driven marketing strategies.
  • OMG's transparent business practices align with growing demand for ethical marketing.
  • Comprehensive media solutions position Omnicom well in the expanding digital commerce market.

Help us improve and share your feedback! Did you find this helpful?

INACTIVE