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Full-Time

Director – Audience Insights & Strategy

Updated on 10/10/2024

Omnicom Media Group

Omnicom Media Group

1,001-5,000 employees

Global media network providing marketing solutions

Consumer Goods
Data & Analytics
Entertainment

Compensation Overview

$119k - $170kAnnually

Senior

New York, NY, USA

Category
Management Consulting
Consulting
Required Skills
Data Analysis
PowerPoint/Keynote/Slides
Requirements
  • 10+ years' experience with a mix of agency, consulting and client side, data and advertising technology
  • Strong advertising technology subject matter expertise, including the ability to associate data solutions with technological requirements
  • Strong interpersonal skills, allowing the candidate to interact with senior most colleagues across OMC partner groups and Annalect associated teams.
  • Proactive and excellent follow through skills
  • Demonstrated effectiveness in breaking down complex client needs and challenges into clear opportunities
  • Demonstrated understanding of contemporary topics surrounding digital data, including first party data and CRM, third party data ecosystem, clean rooms, data management platforms, and cross-device tracking
  • Articulate and comfortable speaking with diverse audiences, including clients, demonstrating the ability to translate technical subject matter into relatable business terminology, identify and adapt to the appropriate approach to fit your audience, and respond to unexpected questions on the spot
  • Experience working in an agency environment and knowledge of the agency media campaign planning and execution process is highly desirable, but not required—agencies are exciting places to work with a variety of projects moving fast, having first-hand experience will help someone quickly ramp up
  • Must have STRONG PowerPoint and verbal presentation skills
Responsibilities
  • Responsible for consultative engagements around data and technology
  • Identifies Data Driven/Analytical business-building opportunities, solutions and growth areas either for Omnicom agencies or in partnership for Omnicom clients Aligned
  • Accountable for the delivery of data driven solutions across Omnicom partner agencies, including ongoing refinement, implementation, and maintenance of processes, practices, tools and talent
  • Demonstrate highly visible leadership with a willingness to deeply research and understand our client’s business issues
  • Aligning business to metrics to show measurable results that links data to the creative product
  • Strong understanding of how all Annalect solutions work and effectively articulate how the current landscape impacts the Client’s business
  • Evangelizing and education around data solutions to our respective partners
  • Ensure that the data and technology solutions are delivered in a simplified and client-oriented manner - explain methodology simply, clearly and anecdotally around all data and analytical solutions, services, platforms and practices
  • Able to provide business-like translation to complex data analytics solutions so that solutions are understood by marketers; and that agencies can sell repeatable offerings

Omnicom Media Group provides a wide range of marketing and communications solutions within the advertising and media industry. The company manages all aspects of media services, including strategic planning, media buying, data analytics, and creative content development. By charging clients service fees and commissions on media placements, OMG utilizes its extensive network of agencies to create tailored solutions that cater to the specific needs of each client. This enables them to efficiently handle large-scale campaigns and deliver measurable results, which is crucial in the competitive advertising landscape. Omnicom Media Group emphasizes an inclusive and diverse work environment, believing that varied experiences and perspectives enhance their ability to develop effective marketing strategies. Their goal is to be a leader in the media and advertising sector by offering comprehensive services and customized solutions on a global scale.

Company Stage

N/A

Total Funding

N/A

Headquarters

London, United Kingdom

Founded

N/A

Growth & Insights
Headcount

6 month growth

0%

1 year growth

0%

2 year growth

0%
Simplify Jobs

Simplify's Take

What believers are saying

  • OMG's recent accolades at the Cannes Lions International Festival of Creativity highlight its industry leadership and innovative capabilities.
  • Winning major accounts like Uber's global media business demonstrates OMG's strong market position and potential for continued growth.
  • The company's strategic partnerships and acquisitions, such as with T!LT and Ptarmigan, expand its capabilities and market reach.

What critics are saying

  • The highly competitive nature of the advertising industry means OMG must continuously innovate to maintain its market position.
  • Managing a diverse portfolio of specialized agencies can lead to operational complexities and potential inefficiencies.

What makes Omnicom Media Group unique

  • Omnicom Media Group's extensive network of specialized agencies allows for highly tailored and comprehensive marketing solutions, setting it apart from competitors who may not offer such breadth.
  • Their inclusive and diverse work environment fosters innovation and creativity, which is crucial for developing effective marketing strategies.
  • OMG's ability to manage large-scale campaigns efficiently and deliver measurable results is a significant competitive advantage in the advertising industry.