Full-Time

Vice President

Multicultural Strategy

Posted on 3/12/2024

Momentum Worldwide

Momentum Worldwide

1,001-5,000 employees

Momentum Worldwide: Experiential marketing and brand activation agency

Consulting
Consumer Goods

Compensation Overview

$130,000 - $180,000Annually

+ Time Well Taken (flexible benefits plan) + holidays and winter break + no meeting Fridays + DE&I programs + short- and long-term disability + EAP + tuition reimbursement + work from home stipend + referral bonuses + training and development opportunities + flexible spending account + health saving accounts

Expert

New York, NY, USA

Required Skills
Marketing
Data Analysis
Requirements
  • Bachelor's degree preferred
  • 10+ years' experience within a marketing agency/consulting firm with a focus on culture-first or multicultural strategy
  • Demonstrated ability to be an effective leader in a cross-functional team environment
  • Strong analytical, presentation and listening skills
  • Confidence and credibility to hold high-level strategic discussions with senior executives internally and at client level
  • Excellent written and verbal communication skills
  • A proven collaborator who is solution oriented, organized and detail–oriented
  • Creative, out-of-the-box thinker who is intellectually curious with a demonstrated interest in learning
  • Self-motivated, high energy individual who can function in a high demand, performance driven environment
  • Possess an entrepreneurial spirit with comfort for ambiguity
Responsibilities
  • Create the strategy and vision for our multicultural discipline
  • Partner with stakeholders across the agency to ensure multicultural strategies are incorporated into everyday thinking, actions and product creation
  • Serve as subject matter expert/thought leader and content development stakeholder for all multicultural/culture-first client presentations
  • Work closely on all new business development and pitches; including multicultural and culture-first expertise and managing the transition of new business wins to teams
  • Actively stay up to date on culture trends with regards to brands and existing/new partnerships
  • Works closely across the organization with both internal and external stakeholders regarding all multicultural and culture-first ideology at every stage of the consumer journey and brand experience
  • Develop a rapport with clients and other agency partners, providing day-to-day client contact, managing the relationship & expectations, and troubleshooting conflicts with senior clients and team members as they arise
  • Partner with Research, Innovation & Intelligence and Data Analytics to help manage research to best serve each client (includes audits of insight needs on regular basis from internal teams)
  • Guiding the team in identifying opportunities, strategic thinking and subsequent development of multicultural marketing programs across brand portfolios
  • Becomes fluent in (and contributes toward constant improvement of) Momentum capabilities, processes and culture
  • Builds trusted, positive relationships with clients
  • Contributes to annual planning dialogues and decisions
  • Contributes to building a team environment that facilitates: mutual respect and partnership across functions; strategic thinking; appropriate risk taking; open lines of communication between team members, on-going performance feedback, professional development, and adherence to agency policy
  • Works with little supervision to fulfill job responsibilities
  • Manage and mentor direct report(s); fostering an environment of mutual respect and partnership, strategic thinking, appropriate risk taking, open lines of communication, on-going performance feedback, professional development and adherence to agency policy
  • All other duties as assigned
  • Supporting Momentum’s values

Momentum Worldwide specializes in creating Total Brand Experiences for brands, utilizing technologies and methods such as sponsorship, shopper, design, technology, social, promotions, PR, digital, and entertainment to drive emotional and social connections and enhance relevance and sales. They focus on redefining the ways people experience a brand in action through various experiential and virtual methods.

Company Stage

M&A

Total Funding

N/A

Headquarters

New York, New York

Founded

1981

Growth & Insights
Headcount

6 month growth

-11%

1 year growth

-9%

2 year growth

-8%
INACTIVE