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Ad Marketing Manager, Smb
Posted on 3/8/2022
New York, NY, USA
Experience Level
Desired Skills
Data Analysis
Lead Generation
Web Development
  • 8+ years of B2B or SMB marketing. Advertising, streaming, media, or ad tech industries plus
  • Familiarity with the SMB advertising landscape, which may include prior experience working with partner ecosystems, research firms, or other advertising platforms
  • Experience developing content marketing strategies for a scaled customer segment
  • Familiarity with or first-hand experience with SMB business challenges and needs
  • Familiarity with A/B testing and other quantitative analysis to measure lead flow and content effectiveness
  • Ability to synthesize customer wants and needs into actionable intelligence
  • Deep expertise crafting unforgettable storytelling with data, text, illustration, and can self-edit
  • Eye for design and experience guiding the development of content strategy and marketing materials including slides, reports, and web content
  • Track record of driving SMB adoption and measuring ROI and impact of marketing programs
  • Collaborative nature and track record of being an invaluable resource to sales, strategy, product teams, and customers
  • No job is too big or too small mentality --you're a long-term thinker & a short-term doer
  • Bachelor's degree or equivalent
  • Define KPIs for SMB marketing across the customer lifecycle, including lead generation, nurturing, and upsell
  • Own core storytelling across marketing channels to engage and attract new customers
  • Research customer needs to drive customer segmentation, messaging, and positioning
  • Understand Roku's features and product set and elevate into cohesive narratives, supported by relevant research, insights, and competitive intelligence
  • Develop scalable methods for receiving and operationalizing customer feedback
  • Develop and execute scalable public marketing programs with cross-functional partners across product, paid media, enablement, content, partnerships, analytics, and email marketing
  • Participate in and help drive partnership strategies to increase distribution and product support
  • Collaborate with Demand and Sales teams to stand up core lifecycle marketing initiatives such as content, email, web development, and CRM
  • Play an active role in our content strategy to drive adoption of Roku's SMB ad solutions

1,001-5,000 employees

Streaming platform for television
Company Overview
Roku's mission is to be the TV streaming platform that connects the entire TV ecosystem around the world. The company connects users to the streaming content they love, and we enable content publishers to build and monetize large audiences and provide advertisers with unique capabilities to engage consumers.
  • Unlimited vacation days
  • Medical, wellness, and financial benefits
  • Free snacks and access to fitness center at headquarters
Company Values
  • High performance
  • Proud to work here
  • Trust and responsiblity
  • Talent
  • Communication and context
  • World class product
  • Simple process
  • Excellent partnerships
  • Content standards
  • High ethical standards